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Amazon's October "Prime Big Deal Days" sale event has now ended, but you can still get Apple's 15-inch MacBook Air for $250 off and at all-time low prices right now.

15-inch-macbook-air-prime-big-deal.jpg
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

The 256GB model is available for $1,049.00, down from $1,299.00. Amazon has all four colors available at this price, and you'll find an October 13 through October 16 shipping estimate for most options.



The 512GB model is available at $1,249.00 in all four colors, down from $1,499.00. Both sales represent a match for the best prices we've ever seen on this 2023 15-inch MacBook Air.



If you're looking for even more Prime Day sales, be sure to visit our hubs on The Best Apple Deals and The Best Tech Accessories. We will continue to track Prime Day deals as the event continues, so be sure to keep an eye on our front page for more news. Remember that you can sign up for Amazon Prime for free for one month to take advantage of the deals.

Update: We've updated this article to reflect the end of Amazon's Prime Day sale, but all prices remain the same on these notebooks as of October 12.

Article Link: Amazon Prime Big Deal Days: 15-Inch MacBook Air Drops to Record Low Prices at $250 Off [Updated]
 
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thadoggfather

macrumors P6
Oct 1, 2007
15,580
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good open box excellent prices are back @ Best Buy in case you all are looking for a cheaper 15" Air

space grey and midnight are $903.99
starlight $901.99

$991.99 for Silver, that one has definitely been lower but
 
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thadoggfather

macrumors P6
Oct 1, 2007
15,580
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Anyone know if Apple does price matching (I ordered one of these recently . . . I suppose I could return it once it arrives)

I don't know about after having purchased, but they will only honor a price difference of up to 10% afaik

ie your laptop is $1000, and its on sale for $800 elsewhere, they will do up to 10% so give it to you for $900

pretty lame but..
 
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CalMin

Contributor
Nov 8, 2007
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I don't know about after having purchased, but they will only honor a price difference of up to 10% afaik

ie your laptop is $1000, and its on sale for $800 elsewhere, they will do up to 10% so give it to you for $900

pretty lame but..

This is correct. But it is something if you prefer to buy from an Apple Store.
 
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lJoSquaredl

macrumors 6502a
Mar 26, 2012
522
227
Love everything about the 15" MBA but I know I'll miss the MBP contrast if I switch to the Air...otherwise getting to be a pretty perfect computer. Could use an SD card reader too but I doubt many non pro users need that these days, but at least another port on the right would be nice for Feng Shui desk placement.
 

Little Endian

macrumors 6502a
Apr 9, 2003
754
205
Honolulu
Very tempting but I must resist. I really do want and need 1TB of storage. 16GB of RAM might be Ok today but probably not in 3-5 years from now. I want Pro Motion 120hz on my next laptop my 2018 iPad Pro has it and I am spoiled by it. To purchase a new laptop in 2023 without Pro Motion is just a no go for me. I want the wicked graphics power that can be had on the newest MBPs not the gimped chips on the MBA.

On the surface the 15” MBA looks so tempting and it is but it comes with too much compromise. Looks like I will be waiting longer to purchase a MBP. I just wish the newest 16” MBP were a bit lighter and cheaper.
 
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adammusic

macrumors 6502a
Jun 6, 2007
663
902
Very tempting but I must resist. I really do want and need 1TB of storage. 16GB of RAM might be Ok today but probably not in 3-5 years from now. I want Pro Motion 120hz on my next laptop my 2018 iPad Pro has it and I am spoiled by it. To purchase a new laptop in 2023 without Pro Motion is just a no go for me. I want the wicked graphics power that can be had on the newest MBPs not the gimped chips on the MBA.

On the surface the 15” MBA looks so tempting and it is but it comes with too much compromise. Looks like I will be waiting longer to purchase a MBP. I just wish the newest 16” MBP were a bit lighter and cheaper.
Do the macbook pros have 120hz?
 
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Allen_Wentz

macrumors 68030
Dec 3, 2016
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I'm tempted to buy one now upgraded to 16 GB RAM and 512 GB storage for $1449 USD
That model with 16 GB RAM is IMO the minimum model anyone reading here should be considering. MBAs with 8 GB RAM are only appropriate for a select group (K-12 and granny doing only email).

Also note that in my brief perusal of Amazon A) no 24 GB RAM options were available and B) there did seem to be some color choice limitations.
 

Strebor

macrumors member
Sep 15, 2022
39
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That model with 16 GB RAM is IMO the minimum model anyone reading here should be considering. MBAs with 8 GB RAM are only appropriate for a select group (K-12 and granny doing only email).

Also note that in my brief perusal of Amazon A) no 24 GB RAM options were available and B) there did seem to be some color choice limitations.
True, but Apple like to keep the minimum step in level just a bit lower than what you really want.

It's a dark marketing method. Offer something at a price that is just right, but make the specs just a bit too low. Once you've got your foot in the door, it's an easy upsell. And, many retailers can't get their hands on the non default versions, so these sales come back to Apple or the larger retailers that do/can stock the non default versions with more RAM and storage.

Personally, I think the prices Apple dares to charge for a couple of extra RAM or SSD storage chips are criminally high. The margins Apple makes on storage upgrades are just ludicrous, even when compared to other A brand Laptop or SSD manufacturers that use the exact same RAM and SSD storage chips.
 

Agincourt

Suspended
Oct 21, 2009
272
328
Well I've decided not to pursue this even if it's a great deal. My intel-based computers are satisfactory for my needs and I'm not seeking to get addicted to new games with high specs. While the new M series processors are on a whole new level compared to intel, dumping $1500 USD on a new laptop just doesn't make sense for me now.

Maybe in two or three years (or whenever intel becomes truly obsolete) I'll look back and be grateful. By then this would sell for less than 1k or the specs of the new version will be that much better.
 

Allen_Wentz

macrumors 68030
Dec 3, 2016
2,738
3,009
USA
True, but Apple like to keep the minimum step in level just a bit lower than what you really want.

It's a dark marketing method. Offer something at a price that is just right, but make the specs just a bit too low. Once you've got your foot in the door, it's an easy upsell. And, many retailers can't get their hands on the non default versions, so these sales come back to Apple or the larger retailers that do/can stock the non default versions with more RAM and storage.

Personally, I think the prices Apple dares to charge for a couple of extra RAM or SSD storage chips are criminally high. The margins Apple makes on storage upgrades are just ludicrous, even when compared to other A brand Laptop or SSD manufacturers that use the exact same RAM and SSD storage chips.
I do not consider anything with the info clear and up front to be a dark marketing method. Dark marketing would be if info was intentionally concealed, and Apple does an excellent job of making info available. And I do not fault Apple too much for the high SSD upgrade pricing because Apple has made fast Thunderbolt throughput available since 2011, and TB bandwidth allows us to buy external SSDs.

High RAM pricing does hurt and we can only get RAM from Apple, since it is baked on chip with Unified Memory Architecture (UMA). IMO the superb UMA is worth a lot and will be important over the life of any new box. Since I have paid $400 for ~2 MB of third-party RAM in the past, I guess I am inured to high RAM costs of $400 to add +32 GB of UMA RAM.

Also IMO it is appropriate that Apple keep lowest-cost RAM choices available for those folks who can get by with RAM levels (currently 8 GB) that are too low for mainstream users. Granny doing only email and K-12 admins configuring scores of aggressively managed boxes deserve absolute lowest pricing.
 
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