Amazon Prime Video Now Offered as Standalone $8.99 Monthly Service

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Amazon has repositioned its Prime Video service as a standalone $8.99 monthly subscription deal with the option to cancel at any time.

Prior to Sunday night, Amazon's video streaming service was only available to U.S. customers as part of the annual $99 Amazon Prime bundle, which qualified subscribers for free shipping from the company's online retail store, unlimited music streaming, and access to its library of original TV shows and movies.

The differentiation of Prime Video appears to be a renewed bid to take on Netflix, which has increased the price of its streaming service to new users from $8.99 to $9.99. Longtime subscribers to Netflix's standard plan who were paying $7.99 a month were also recently informed that they would start paying $9.99 a month from May. The company is due to report its first quarter earnings this afternoon.


In addition to Prime Video, Amazon has also introduced a $10.99 per month option for its full Amazon Prime service.

The $99 Amazon Prime annual subscription still works out $32 cheaper than the $10.99 monthly subscription over 12 months, while the Prime Video per month fee comes to $107.88 per annum, nevertheless customers are likely to be attracted to the offer after becoming accustomed to the monthly payment model established by the likes of Netflix and Hulu.

A tvOS app for Prime Video remains unavailable, despite November rumors that Amazon was actively working on an Apple TV app for release before the end of 2015. In October of last year, Amazon removed all Apple TV product listings from its website because the devices do not offer its Prime Video streaming service, which the online retailer said may cause confusion for customers.

Amazon Video for iOS is free on the App Store and accessible by Amazon Prime members. The service is also available on Android, Fire OS, Amazon Fire TV, Roku, PS3, PS4, Xbox 360, Xbox One, Wii, Wii U, the web and select TV and Blu-ray players from LG, Panasonic, Samsung, Sony and Vizio.

Article Link: Amazon Prime Video Now Offered as Standalone $8.99 Monthly Service
 

smacrumon

macrumors 68030
Jan 15, 2016
2,683
4,007
It's amazing how much culture has changed in a matter of ten years. From one based around creative endeavours to one that is based much around consumption of video on demand. Has the advent of technology like the iPad, iPhone and Amazon video ushered in an era of consumption, or is it the need for consumption that has ushered in technology like the iPad, iPhone and Amazon video?
 

JaySoul

macrumors 68030
Jan 30, 2008
2,619
2,756
Netflix will face increased competition IF rivals get continue to increase the quality level of original content.
 
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Ap0ks

macrumors 6502
Aug 12, 2008
310
67
Cambridge, UK
It's amazing how much culture has changed in a matter of ten years. From one based around creative endeavours to one that is based much around consumption of video on demand. Has the advent of technology like the iPad, iPhone and Amazon video ushered in an era of consumption, or is it the need for consumption that has ushered in technology like the iPad, iPhone and Amazon video?
I do believe that technology has highlighted a huge flaw of regular TV that a lot of people don't like, the content and schedule is chosen by somebody else.

PVR started changing the opinion of viewers, they could record what they want and watch when they want to, on-demand just takes that a step further. No longer do you have to arrange things around a TV show schedule or make an effort to record it, you can get on with life and watch to your own schedule.

Just as you can with other media types, you can chose when and which books to read, films to watch at the cinema, etc...
 

Going Digital

Suspended
Feb 22, 2011
39
15
Because Love Film has always been junk and Amazon's attempt to use it as a way to push people into paying for prime has failed.
 

mkeeley

macrumors 6502
Sep 18, 2007
444
878
Unless you're only planning to subscribe for a month or few then why would you possibly go for this over Prime? Does Amazon really think people are dim enough not to notice you'd be paying more for less?
 

0815

macrumors 68000
Jul 9, 2010
1,742
818
here and there but not over there
Amazon won't compete with Netflix if they are not on the ATV and you cannot Google cast the app.

The the article says, at $8.99 amazon prime is cheaper....I'm confused

Not only AT4 and cast ... Netflix seems to embedded in everything that has network connection - even my DVD has build in Netflix. Seems you can't touch anything internet enabled without having netflix enabled on it. If I remember right, it is even on the DS.
 

MrZippyUK

macrumors member
Apr 18, 2016
59
27
What's funny about Amazon is they removed the Apple TV from their store as might cause confusion, yet still sell the Now TV box (custom Roku 3) which has the limited Sky App Store, with the competition like Amazon Prime and Netflix removed.

This seems a political move to me, as I'm confused as to why I can't install Amazon prime on my Now TV box! Amazon even sold these on numerous Black Friday deals last year post the confusing boxes supposed to have been removed.
 

BuffaloTF

macrumors 6502a
Jun 10, 2008
975
859
What's funny about Amazon is they removed the Apple TV from their store as might cause confusion, yet still sell the Now TV box (custom Roku 3) which has the limited Sky App Store, with the competition like Amazon Prime and Netflix removed.

This seems a political move to me, as I'm confused as to why I can't install Amazon prime on my Now TV box! Amazon even sold these on numerous Black Friday deals last year post the confusing boxes supposed to have been removed.
They sell every Roku model and Chromecast... At least the US store does. I'm sure it is quite political. But it really doesn't make sense as Roku has Prime preinstalled and the remote has a Prime button... And Chromecast doesn't discriminate because it's just a screen mirroring tool.
 

617aircav

Suspended
Jul 2, 2012
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Unless you're only planning to subscribe for a month or few then why would you possibly go for this over Prime? Does Amazon really think people are dim enough not to notice you'd be paying more for less?
If you plan on making a few purchases in a certain month this saves you money by getting free shipping.
 

MrZippyUK

macrumors member
Apr 18, 2016
59
27
They sell every Roku model and Chromecast... At least the US store does. I'm sure it is quite political. But it really doesn't make sense as Roku has Prime preinstalled and the remote has a Prime button... And Chromecast doesn't discriminate because it's just a screen mirroring tool.
Yes, but the NowTV doesn't have the full Roku store so you can't install Amazon Prime Video on it, Amazons reason for removing the Apple TV.

What's really annoying is we suffer, the AirPlay from the app is flaky and my Samsung smart tv app is slow and keeps freezing during video playback.
 

joueboy

macrumors 68000
Jul 3, 2008
1,575
1,545
It's just a matter of time before they're making this service separate from Prime. Once the service is on par with Netflix or better they can easily make that decision. The library is not quite there yet, but the ability to download for offline viewing is an awesome feature. I hope Netflix will adopt this feature that I may stay with them for a awhile.
 

7thson

macrumors 6502a
May 13, 2012
728
383
Six Rivers, CA
I give Amazon credit for designing a really good app for iOS. It's much more responsive than Netflix's and the X-ray feature scratches that itch I get when I see an actor who looks so familiar that I get distracted from the story just trying to figure out who they are. However, this bs with limiting their app on certain boxes is just stupid. I use their service less because of this. I will only use AirPlay once in a blue moon because the experience is just not good. Amazon is wearing sunglasses while driving at night. See also the $300 e-reader.
 

samcraig

macrumors P6
Jun 22, 2009
16,637
41,602
USA
Given that Amazon (to date) has offered their yearly pass at a decent discount at least once a year, it doesn't make much sense to go monthly unless you're planning on going on/off throughout the year
 

zone23

macrumors 68000
May 10, 2012
1,970
748
Not sure how you guys think Amazon can't compete I have the app built into my TV and they have an app for both xbox and PS4. BTW you can buy a Prime stick for $39.99 a lot cheaper than ATV. What they should do is make Amazon Stick free with a one year subscription to Amazon Video. Put it in a nice box little welcome card in there.. sounds nice.
 

friedmud

macrumors 65816
Jul 11, 2008
1,291
1,058
I have had Prime for many years... but have never used the video part of it.

Main reason? The lack of any place to play it. None of my TVs or my new Apple TVs support it. Sure, I could pull out my iPad... but why bother... plenty of other places to watch stuff that are supported right on my ATV.

Plus their video quality used to be pure crap when I did try it once... I've heard it's improved a lot lately though.

If they ever release a tvOS app then I may take a peak...
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Not sure how you guys think Amazon can't compete I have the app built into my TV and they have an app for both xbox and PS4. BTW you can buy a Prime stick for $39.99 a lot cheaper than ATV. What they should do is make Amazon Stick free with a one year subscription to Amazon Video. Put it in a nice box little welcome card in there.. sounds nice.
The thing is... I don't WANT another decice to deal with at all. Getting my wife to press the ATV button on our remote is hard enough... no way is she going to want to mess with yet another device. There is just too much friction involved with dealing with multiple devices.
 

FierceCorgi

macrumors newbie
Mar 13, 2015
29
28
Unless you're only planning to subscribe for a month or few then why would you possibly go for this over Prime? Does Amazon really think people are dim enough not to notice you'd be paying more for less?
I might actually go for this, since the only thing I'm interested in currently from this is the upcoming Clarkson/Hammond/May show. I might just wait for that to be released, subscribe for a month or two to watch that, and use it as a trial period to see if I'm interested in signing up for a full year.
 
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