Smart move for Amazon. In the end I doubt Kindle device will become the "iPod of reading" (no device has potential to be one it seems), but Amazon is bookstore first and I think in the end what they really want is not iPod of reading, but to be the iTunes of books and I think they will likely achieve that, especially since they will spread to all platforms they can (I expect them to even support other e-ink devices down the road). I don't see any company being able to beat them as ebook store.
In a way I think the Kindle devices are more of trojan horses, aimed at convincing people to give ebooks a chance
In a way I think the Kindle devices are more of trojan horses, aimed at convincing people to give ebooks a chance