Amazon Responds to Apple's iCloud With Music Storage Upgrades, iPad Player

Discussion in ' News Discussion' started by MacRumors, Jul 6, 2011.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Earlier this year, Amazon launched its Cloud Drive and Cloud Player services, offering users the ability to store music and other digital content on Amazon's servers for access from a variety of Internet-connected devices. With Apple's iCloud announcement last month, some have been wondering whether Amazon might tweak its offerings to compete with iCloud.


    In response, Amazon today announced several changes that do exactly that, expanding the music storage capabilities of its Cloud Drive service and launching an iPad-optimized Cloud Player. Among the specific changes:

    - Unlimited music storage with any paid plan: Users signing up for any paid storage plan, including the lowest tier priced at $20 per year for 20 GB of space, automatically receive unlimited storage space for music in MP3 and AAC formats. The change leaves the full paid storage amount available for other content such as photos and documents. This offer is available for a limited time.

    - Free storage of all Amazon MP3 Store purchases: Most applicable for those users opting to stick with the free 5 GB plan, Amazon will now store all past and future Amazon MP3 Store purchases free of charge and without counting toward the 5 GB limit. The feature had previously been limited to purchases made since the debut of Cloud Drive and Cloud Player.

    - Cloud Player for iPad: Amazon has launched an iPad-optimized web player for music stored through the Cloud Drive service. Despite a lack of official support for iOS devices until now, Amazon Cloud Player has been partially functional, but the new changes should significantly increase usability for iPad customers.

    The "iTunes in the Cloud" component of iCloud is partially active now, allowing users to automatically download newly-purchased content to all iCloud-enabled devices and to support easy re-downloading of previously-purchased iTunes Store content. The full iCloud service is set to debut later this year alongside iOS 5, and will provide users with 5 GB of free storage, not including purchased music, apps, books, and Photo Streams. Additional storage will be available at as-yet unannounced prices.

    The full iCloud launch will also see the debut of iTunes Match, a $24.99/year service that will allow users to store their entire music collections in the cloud for syncing across devices, either by matching to iTunes Store tracks or by uploading directly into the cloud.

    Article Link: Amazon Responds to Apple's iCloud With Music Storage Upgrades, iPad Player
  2. radiogoober, Jul 6, 2011
    Last edited: Jul 6, 2011

    radiogoober macrumors 6502a

    Jun 7, 2011
    All that work from Amazon, and the world replies "Who cares?"

    Edit: I actually tried buying music from amazon once. It was the biggest pain the ass ever. I had to download a new app or something, queue up the music, it was horrible. I deleted every trace of it from my computer and will never buy music from them again.

    .... but i'll still continue to buy everything else from them with the free 2nd day air shipping!
  3. Michael Scrip macrumors 601

    Mar 4, 2011
    Ok... so it's still for Amazon's music and stuff...

    At first I was thinking it was a DropBox style service.
  4. Day48 macrumors member

    Jun 15, 2009
  5. nemaslov macrumors 6502a


    Jul 22, 2002
    San Francisco
  6. MSlaw macrumors regular

    Aug 11, 2010
    Hmm, built into the device, or from some third party...I'd pick the former.
  7. bushido Suspended


    Mar 26, 2008
    AWESOME, this is actually pretty neat as apple doesnt really understand what cloud access to music means. redownloads of ur music from the store r fine but pointless as they fill up ur iphone space just as much as synching the music in the first place
  8. doctor-don macrumors 65816

    Dec 26, 2008
    Georgia USA
    With my purchase of a recent album for 99¢, I get free 20GB storage. This sounds like it will be 20GB in addition to music, and that's a good thing.

    "Peas, peas, peas. Eating goober peas."

    Who knows whether it is lossless when he hears it? What a comment that means little when played on most devices.

    Having access to the music on my computer or on my phone makes your statement irrelevant.
  9. Rajani Isa macrumors 65816

    Rajani Isa

    Jun 8, 2010
    Then what you want is a /streaming music/ service.
  10. beg_ne macrumors 6502

    Jul 3, 2003
    Thanks Amazon...but I'll stick with the "anywhere" cloud service that can actually be accessed from outside the US.
  11. BC2009 macrumors 68000


    Jul 1, 2009
    I fully agree. Plus iCloud will give me cloud backups of my device, document syncing, and support for app-data syncing between various instances of the same app on multiple devices (assuming app developers take advantage of the API). Music storage is the least of my concerns since my music does not take much space on my device compared to apps or movies.

    It is certainly better than what Amazon previously offered, but those of us in the US typically don't plan on using our limited costly data plans to constantly stream music from iCloud (or Amazon). It makes far more sense to just store the music on the device unless you have a huge collection of music. And iCloud will still let you store the ones you most want to listen to now, and then get the ones you forgot to sync when you want them. I for one prefer to have my music & movies on my device and not be dependent on the cloud connectivity to get to my stuff (i.e.: i prefer the replicate / work-locally / replicate model). To me the "cloud" makes for a good fall-back solution when I go on vacation and forgot to sync the kid's favorite movie (still waiting for Apple to announce movies over iCloud).

    This is especially true with my iPad since i want it to sync to my iPhone, but often it is not on 3G since I don't like to pay for the monthly plan unless I am going on vacation. Instead, I can use the iPad while riding in the car or anyplace without connectivity, and then have my apps do their replication when I am online.

    I think Apple is the only one who gets the part of the "cloud" that pertains to apps. Google thinks you should be online-all-the-time (e.g.: maps, gmail, etc...). Amazon thinks the cloud is only about a hard-drive in the sky with music streaming. Apple is the only one creating an API to allow the "pick up where you left off on your other device" model and "allow me to actually get something done while offline and then replicate changes when back online".

    Too many folks think "cloud = music streaming" -- personally, if I wanted an iPod, I would have bought an iPod. I bought an iPhone and iPad for apps -- music is a peripheral function to me.
  12. Popeye206 macrumors 68040


    Sep 6, 2007
    And they just whipped this up on what server farm?

    Maybe they are doing this on spare store space in their existing farm???

    Besides... for me, the Apple Eco system wins here. Most of my purchased music is already from iTunes and I want this on all my iOS devices without any hassle. The Android crowed will love this. I'm sure that's who it's really targeted at.
  13. harrylee773 macrumors newbie

    Jul 6, 2011
    This is more like what I was hoping for from iCloud. I don't want to have to redownload my music from one device to the next; taking up storage space on each and I don't want a streaming service along the lines of pandora,, et al- I want my music, accessible from the web, whenever I want. Taking into account that I have unlimited music storage for free from Amazon (I got a 20gb plan with an album purchase) that does what I want, I'll probably be passing on the iMatch service unless it changes before launch.
  14. kresh macrumors 6502a


    you're kidding, right :eek:
  15. drwatz0n macrumors member

    Jan 13, 2008
    New York, USA
    Amazon has one of the greatest server infrastructures known to man. Besides a slight hiccup a few months back, it's worked pretty flawless for them and every other user of their services (S3, etc.)
  16. mdatwood macrumors 6502a

    Mar 14, 2010
    Denver, CO
    Buying from Amazon is dead simple. It's less to install than iTunes.

    It will take music from anywhere, not just Amazon purchased.

    Do any of the big players offer lossless downloads yet? My guess is that they never will because no one will notice, except for the negatives of larger files, longer downloads, and more bandwidth used. 256k AAC is good enough for almost all applications.
  17. macduke macrumors 604


    Jun 27, 2007
    Central U.S.
    My biggest concern with iCloud is the storage space. What sucks is if you're a user of multiple iOS devices. For instance, I have iOS 5b2 installed on my iPad 2 and iPhone 4, and every night when I plug them in they say in the morning that iCloud couldn't finish the backup because it ran out of space. Well ok, that's going to be a problem for a whole bunch of users. I don't want to have separate iCloud accounts for each device. As it is, I can't use my iTunes account with all my purchases on iCloud. They have to be separate. A lot of people are going to be confused unless Apple fixes this stuff up. Right now iCloud is rather confusing, but it's still a beta.

    If you have multiple iOS devices, then shouldn't Apple give you more free storage? Why penalize users who buy more of their stuff? What's the point of having backups if it always says its full? Or is this just a beta issue?
  18. iLunar macrumors 6502


    Jul 23, 2006
    I think this is clearly to set them up with services that will be used in the new revamped Kindle Tablet.
  19. winston1236 macrumors 68000

    Dec 13, 2010
    amazon actually has ridiculous server space, remember when Anonymous tried to take their site down with request and failed?
  20. HiRez macrumors 603


    Jan 6, 2004
    Western US
    Can't blame Amazon for competing...but...did they really just lower the price to beat Apple's...a service that isn't even available yet? Sheesh, the whole industry just stands around and waits to react to Apple, they can't even set their own pricing without peeking. Pathetic.
  21. Fwink! macrumors member

    Mar 5, 2002
    Heh, I bought the lady gaga album for 99 cents which gave me a free upgrade to the 20gb plan that day. Apparently I am getting the unlimited music storage upgrade as well. Sorry apple, but you lost this one.

    I'm currently backing up ALL my own (self produced music) to the amazon cloud. And loving it. With 20gb left for documents and photos etc. while playing (streaming) playback to my ipad.

    Just too nice, and the fan bois sing, doo dee doo boo hoo hee hoo hee hoo hee boo hee hoo

    I'm looking at $20 for 2 years of unlimited music with no goofy re-downloading or whatever.
  22. ThisIsNotMe macrumors 68000

    Aug 11, 2008
    I disagree.

    Apple *does* understand what could access means and with the high price of bandwidth/bandwidth caps and the relative low price of SSD has taken an alternative route.
  23. Glideslope macrumors 601


    Dec 7, 2007
  24. malman89 macrumors 68000

    May 29, 2011
    What everyone else has said PLUS it's just like Gmail - who actually has a full Gmail account? Only the few will truly pour their whole libraries into this. I've had mine for a couple years and I'm at 10%. Granted, for the longest time I deleted everything, but for almost 2 years now I've archived it all and still at a tiny 10%.
  25. Celeron macrumors 6502a

    Mar 11, 2004
    Personally I think this is awesome. I get a lot of music from Amazon. Its cheaper a lot of times than iTunes. $0.69 vs. $1.29. I'll take Amazon please. Amazon has also been doing DRM free music since the beginning, something I also have an appreciation for.

    I like that I can keep all my purchased music "in the cloud" for free and not have to store them locally, if I don't want to.

    There's a lot of hate in this thread and I'm not sure why.

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