Based on this page:
http://www.amazon.com/Kindle-Color-Multi-touch-Display-Wi-Fi/dp/B0051VVOB2
Amazon is learning from Apple.
Just like the iPad marketing, the kindle fire has:
1. No specs listed on it's official page for the CPU speed. They just say "Fast, Dual-Core Processor". Just like Apple, Amazon are advertising the Kindle by what it can do and not it's specs. The other tablet makers never got this. Most people don't care what the specs of a tablet are, as long as it's zippy in the things they do with it.
Apple understand this. And I believe Amazon understand this too.
2. Trying to advertise the tablet as "a place that has huge amounts of content to experience. Apple know without content a device is very boring. Lots of good content is king. And I think, Amazon realise the iTunes eco system is selling the iPad partially and is trying to get their own content ecosystem up and running too.
3. Cloud storage and sync. If Apple or Amazon originally did this first is not the point here. The point is they are advertising their cloud storage and sync loud and clear with the tablet just like Apple is.
4. Easy to understand language in the advertising.
The average joe will understand what the iPad can do. And Amazon did the came with the Fire advertising. Every average joe will understand what it does and can do.
5. Price per spec.
Amazon understand what kind of product for what kind of price people want. And are trying to deliver this. Just like Apple are. How much profit the Fire makes Amazon per unit we don't know. And I'd like to know this actually.
Things Amazon have not learnt from Apple.
1. Make the SSD size inside of the product very visible to the public. Amazon has not done this. You need to go to the tech specs at the bottom of the page to find out it's only 8GB.
The savvy user will know whether they want a fire or not before they hit the amazon page and nothing said there will change their mind. But the average joe might not read or even understand the tech specs. I think this is not a good thing. They need to say in big letters like the iPad page does, the size of the Fire SSD. Being 8GB.
2. How to deal with a small SSD inside the tablet.
With the iPad you can send stuff to and from your Mac to the iPad. And anything downloaded to the iPad is not lost or in need of re-download if you run out of space on the tablet. Just move some stuff to the Mac and then keep using the iPad.
The Kindle on the other hand, with it's "no need for a traditional computer" to use has a problem. if you fill the 8GB up with content, and I think many many users will, how do you remove content off the device without deleting it to get more space for other content? Sure there is the cloud. Apple has that too. But that means streaming or re-downloading to the Fire. So if at home, that's more of your expensive bandwidth spend doing this.
The amazon page says nothing about connecting the Fire to a traditional computer. i'm sure it's possible. But all the page says is "it's not needed". The average joe might confuse "not needed" with "should not ever be" connected to a traditional computer. This is something Amazon need to work on.
3. Does not say what to do with it's USB port.
Apple tell you exactly what you should be doing with the iPad's proprietary port. Which is good cause a lot of people will not know. But the Fire on the other hand. It has a USB port. But what can I do with said USB port? Amazon does not tell me.
4. Pre-pushing web pages.
"Machine Learning"
This means when you access a webpage on the Fire browser, the browser automatically loads up next page before you even get to it. This next page is usually a popular link on the current page. That's all nice and good. But what if you don't want to move to the next most popular link/page, but instead elsewhere on the net? Then the Fire's browser has accessed the next popular webpage and cached it all for nothing and wasting the bandwidth to do so.
Sore if this happens once it don't matter much. But if this happens on a lot of webpages which is likely, that's a lot of precious expensive bandwidth (if at home) being wasted. I do not like this idea at all. If bandwidth was cheap world wide then sure. But it's not. It's dear as poison in some places. And if I ever got a Fire, I'd hack it and turn this feature off.
5. How is one to get access to movies and TV shows on the kindle without Amazon Prime? Amazon does not say this. The savvy user will work it out. But the average joe might not. And will think they are forced into a $79 a year just to get the content.
So $199 + $79 a year.
Amazon don't advertise the Fire like this. But they should. Cause a lot of people will be using the Fire like this. Sure you have to pay to get get content at iTunes too. But they don't exactly advertise the + $79 a year on the Fire page. You have to go to another page to see the $79. The + $79 should be on the Fire page.
When I think of more I'll post them up.