Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

MacRumors

macrumors bot
Original poster
Apr 12, 2001
58,049
21,117


Amazon is increasing its Prime membership subscription prices across Europe in September by up to 43% a year, the company has announced just days before its Q2 earnings results.

amazon-prime.jpg

In an email to customers, Amazon said the annual Prime subscription price will increase by 20% in the United Kingdom from £79 to £95 from September 15.

Customers in France will face a 43% increase from 49 euros to 69.90 euros, while subscribers in Germany will see a 30% increase, from 69 euros to 89.90 euros a year.

In Italy the price will rise from 36 euros to 49.90 euros, and in Spain it will go up from 36 euros to 49.90 euros, a 39% increase in both countries.

It's the first Prime price rise in the UK, Amazon's third-biggest market behind the United States. Amazon is also increasing the monthly cost of Prime in European markets, by £1 or 1 euro per month.

An Amazon Prime subscription includes "free" one-day shipping on purchases made on Amazon, access to Prime Video, Prime Music, and other Amazon digital platforms and services.

The move follows a similar price hike in the US in February, when the price of Prime increased to $139, up from the previous $119 annual rate.

The changes take effect starting September 15 when members join or next renew. Amazon told Reuters the price increases are a result of increased inflation and operating costs as well as faster delivery and more content to stream in the impacted countries.

In April, Amazon posted its first quarterly loss in seven years. The company cited headwinds including higher wages, rising gas costs, and a loss from its stake in Rivian Automotive.

Article Link: Amazon to Increase Prime Membership Fee By Up to 43% for Customers in Europe
 
Last edited:

mpkayeuk

macrumors member
Feb 3, 2010
52
39

Martin81

macrumors regular
Oct 14, 2013
201
97
Germany
The full text for Germany says:
Ab dem 15. September 2022 erhöht sich die Gebühr der Prime-Mitgliedschaft von 7,99€ auf 8,99€ (inkl. MwSt.) bei monatlicher Zahlung und von 69,00€ auf 89,90€ (inkl. MwSt.) bei jährlicher Zahlung.
So up 1€ monthly or 21€ yearly.

I was angered when I got the e-mail this morning.

Probably haven't used Amazon Music for 1.5 years.
 

BrownyQ

macrumors regular
Dec 13, 2021
145
465
I didn't realize the price in the US would be up $20 this year; missed that news.

While I don't like price hikes (who does), Amazon's service is still extremely convenient for me, so they'll continue to get my annual membership. And if it starts to get too high, then I'll just split the cost with family who also makes use of the service here and there.
 
  • Like
Reactions: duncansby

krspkbl

macrumors 6502a
Jul 20, 2012
950
1,720
screw them. i've been with amazon for years but don't find myself buying them as much these days. sometimes when i get a free prime trial i'll make the most of it but i just don't buy from amazon a lot now. this is only pushing me away faster. well done amazon but i understand how much you really need the money! /s
 

JW5566

macrumors regular
Jun 10, 2021
119
213
As a long term and loyal Amazon Prime member in the UK, I have mixed feelings about this. Working in retail myself I have seen astronomical rises in costs to ship orders out to people by courier, fuel is silly prices and even things like packaging (card, paper etc) have all increased in costs. So I do see some price rises as inevitable, and I will still save £££ a year on shipping. If I ordered a year's worth of stuff direct from non-Amazon sellers it would cost me a fortune.

On the other hand... I feel somewhat irritated Bezos is spending money on vanity projects like rockets (rides sold for leisure, not to advance the human race) and in the UK they are spending eye-watering money just to show something like 20 Premiership football matches. And as for Prime delivery, it's still a complete joke. How useful actually is "between 8am and 10pm" delivery? It was better back in the early days using DPD when they would text you an hour's delivery slot.

Also, having kept an eye on local jobs, Amazon are always recruiting here, and it's always £10 an hour. That hasn't gone up, so I wonder how much of this gets passed on to the lowly workers?

I can sum up Amazon as a service I can't do without (no local shops where I live) but a company I love to hate.
 

Jmausmuc

macrumors 6502a
Oct 13, 2014
798
1,429
Is it just me or has Amazon become kind of unusable?

I find myself using them less and less.

If for example I want to buy an iPhone charger, I get hit with 100s of cheap Chinese knock offs that are hard to distinguish from good quality ones.

Same for boxers, I have ordered Calvin Kleins multiple times and I get the feeling some might be fake. A lot of people in the ratings are saying the same.

It’s really hard to find the right thing in their store these days.

I also find that shipping takes longer than it used to.
 

Martin81

macrumors regular
Oct 14, 2013
201
97
Germany
And as for Prime delivery, it's still a complete joke. How useful actually is "between 8am and 10pm" delivery? It was better back in the early days using DPD when they would text you an hour's delivery slot.
In Germany many people prefer DHL because of Packstation.
 

Plaster Chief

macrumors newbie
Jan 17, 2021
2
2


Amazon is increasing its Prime membership subscription prices across Europe in September by up to 43% a year, the company has announced just days before its Q2 earnings results.

amazon-prime.jpg

In an email to customers, Amazon said the annual Prime subscription price will increase by 20% in the United Kingdom from £79 to £95 from September 15.

Customers in France will face a 43% increase from 49 euros to 69.90 euros, while subscribers in Germany will see a 30% increase, from 69 euros to 89.90 euros a year.

In Italy the price will rise from 36 euros to 49.90 euros, and in Spain it will go up from 36 euros to 49.90 euros, a 39% increase in both countries.

It's the first Prime price rise in the UK, Amazon's third-biggest market behind the United States. Amazon is also increasing the monthly cost of Prime in European markets, by £1 or 1 euro per month.

An Amazon Prime subscription includes "free" one-day shipping on purchases made on Amazon, access to Prime Video, Prime Music, and other Amazon digital platforms and services.

The move follows a similar price hike in the US in February, when the price of Prime increased to $139, up from the previous $119 annual rate.

The changes take effect starting September 15 when members join or next renew. Amazon told Reuters the price increases are a result of increased inflation and operating costs as well as faster delivery and more content to stream in the impacted countries.

In April, Amazon posted its first quarterly loss in seven years. The company cited headwinds including higher wages, rising gas costs, and a loss from its stake in Rivian Automotive.

Article Link: Amazon to Increase Prime Membership Fee By Up to 43% for Customers in Europe
Wouldn't be surprised if this is to recoup all the money spent on filming and promoting their Lord of the Rings series.
 

timber

macrumors 6502a
Aug 30, 2006
692
1,009
Lisbon
How is prime so cheap in mainland Europe vs the UK?
Of course I can't talk about all Europe but what I get in my country as "Prime" is quite limited, essentially free delivery and Prime Video with a substandard catalog and poor subtitling (we don't dub). No Music, no Reading... you get the idea.
I will have to think this through, it's not really the money but almost a 50% increase that feels like a big FU.
 

IIGS User

macrumors 6502a
Feb 24, 2019
838
2,263
Sending dong rockets to space ain’t cheap.
rocket.jpg


A 20% increase is ok because we all get 20% pay rises each year don’t we? How bad is the world right now? Interest rates, cost of living, multi-billion dollar companies crying poor.

I'm a union government employee and I only got 2% via contract this year because it's the last year of a 4 years contract and despite runaway (which I thought was supposed to be transitory) inflation the state refuses to re negotiate with us.

I knew when I chose public service as my life's work I wouldn't get rich, but for the love of crumbcake.....
 

Pezimak

macrumors 68000
May 1, 2021
1,505
1,091
How is prime so cheap in mainland Europe vs the UK?

Licensing fees and tax probably, I expect the 20% VAT is added on the price? And the usual extra they charge for in the U.K. and Bazos never has enough yachts.

Posted about this earlier, bit annoying but still comparable to other services and they don't include free shipping on hundreds of goods or other services like music.
 
  • Like
Reactions: arkitect

arkitect

macrumors 603
Sep 5, 2005
6,303
6,988
Bath, United Kingdom
Same for boxers, I have ordered Calvin Kleins multiple times and I get the feeling some might be fake. A lot of people in the ratings are saying the same.
I don't think it is that actually, I suspect quality has dropped in many things.
Underwear one of them — not just CKs! M&S used to be really good quality, but… 😒

All companies are cutting corners and it shows.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.