For those of us that remember TV before cable, you had to put up with ads because TV was free, pick up local channels with your antenna. When cable came around, you paid for more channels, yes, but, those channels were without commercials, because you were paying for them.
So it used to be:
Pay for it, no ads. Period.
Not paying for it, put up with ads.
That is how it should be now.
Even then, you could use your VCR to record shows, then playback and fast forward through commercials. This isn’t possible the way content is delivered via the internet...well, let me rephrase that...it is possible, but, the content providers, (all of them, AFIK), lock out the commercials from being able to fast forward or skip.