People are saying here that they wouldn't like to pay so much money on a phone. People, wake up, you pay even more than $968 through your ridiculously expensive contracts with AT&T/Verizon/Sprint. Unlimited text, call, and text costs 50% less in Europe, Asia, and the Middle East, comparing to the US.
Yes, but with contracts you also get their cellular services. Text, calls, data. Might not be the cheapest plan, but bring my own iPhone doesn't help either.
And paying $968 upfront for the phone alone gets you nowhere. You still need to buy cellular services and plans, pre or postpaid.