They've sold the Izoa (electric ch-r) in China since earlier this year.
I cant think in “apple shared cars” as is not the apple’s way, too many problems in that model...Teletransportation would be even better...seriously, Though you make good points I suspect Apple will be more focused in expanding their portfolio with devices that don’t need such colossal investments in production facilities as car manufacturing, unless a partnership ( not really Apple way of doing things) is on the works.
One more thing... the pandemic has showed how the need of physical presence can be diminished in some cases, sometimes with better resultsand has uncovered for some, the high potential of VR, in which, I believe Apple is really investing Heavily.
Don’t get me wrong, though there are plenty immediate and obvious benefits in EV, specially in the urgently needed reduction of emissions, as they get massive adoption, batteries disposal/recycling management will also raise environmental challenges on their one, as well as massive production.
When Im agree with you about apple in homekit and so, those are very un development areas.
What? Seriously? Not good at tech? Car tech standards and requirements are MUCH higher than your "everyday tech gadget standards". Have you even seen all the tech features the new S-class has? You havent, otherwise you wouldnt write that
They're not good at any kind of tech that doesn't involve keeping the car working, which originally meant the entertainment systems but now means more. And if you're talking about Mercedes, they're not good at that keeping the car working either, unless they've turned a new leaf in 2020.
But if Auto business is going to be ruled by Tech companies, It won’t matter anyway; everything will be soldered into one chip, and when it defaults, just put a new one at cost of 2/3 of original purchase price...
I get your points, but wouldn’t it be simpler getting to 80% share of smartphones?When Im agree with you about apple in homekit and so, those are very un development areas.
cars are avery stablished products with long past and future and a universal adoption. Cars are for communication as important as smartphones. Controlling bulbs or making prints is something quite small, lot of competion with no real benefits even if you arr the one who produces 80% global market. 80% global market in smartphones or cars means the biggest company in the universe
and though until some years ago it was pure hardware, hardware evolution is only possible with tight software integration, here is where the whole planet is going to take advantage when apple and google shows their products.
Eventually, every hardware needs a OS.
and Windows licensing model apllied to cars would means lot of failures (and in car bussines, failures means deads)
only way to make a safe car is building it yourself.
in a car accident by a toyota’s car with apple’s software, who is going to be blamed?
That's already how auto electronics are. They make even Apple products look easy to self-service, hardware-wise. People sell their cars entirely if the electronics act up too much. European luxury autos often depreciate in value rapidly because of that.
By tech I am mostly talking in the realm of computer software. Just look at a gps, the software it uses makes all the difference. The same can be said about cars and their infotainment screens, safety features, and eventually self driving.
$550 and 100k are two very different price points. Easy to put headphones on a credit card (if they don't have the cash) compared to getting a loan for a car in that range.
That's because they're recyclable. Check out Redwood Materials, JB Straubel's new venture.
Solid state batteries have been a hail mary for legacy OEMs for years now, and they've produced zip. Prototype batteries are easy to do. Scaling up SS batteries to make hundreds of thousands per year is very hard, and to date, unsuccessful.
Well, I'm inclined to believe Toyota.
No, your math is off. Apple as car manufacturer + established car manufacturer remaining independent = 2, net positive 1 manufacturer (Apple). If Apple purchased an established company, that’s a net 0. It also means letting a company that is already under scrutiny for being too big and anti-competitive grow even larger and enter a new industry through a purchase, not going to happen in today’s political climate.*
