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As it did nokia’s CEO

it seems hardware companies dont have realized yet that the future is for SOFTWARE DEVELOPERS.

you make super fast cars? Cool! You would be eventually cannibalized by any one who could make the best AI.

cars companies, pro cameras, washing machines, you name it, all will have the apple or google stamp sooner or later.

just saying

apple washing machine sounds good.
 
in germany and most of Europe, Diesel is cheaper than gasoline because it is "subsidized", taxed lower compared to gasoline", that's the motivator cause it makes driving more affordable and the auto industry lives of that ... VW/Audi/Porsche weren't the only one cheating, Mercedes got caught too ...
Fuel subsidies (or taxes or additives ) isn’t my point...
 
Apple is not going to build a car for "everyone", just study the margins of automotive companies, nothing there that's attractive. They'll be offering a service, leveraging iPhone and iOS/MAcos integration: tap your destination on apple maps, double click to pay with Apple Pay, get picked up within minutes, enjoy iTunes and wifi during your ride, and leverage other apple tools/services ...
This sounds like the motorolla rockr and has no sense. Offering a service in a third party hardware is apple (and now everyone but not many can do..) have proven is wrong.

only way to make a great product/ service is controlling everything.
You need high quality sensors and hardware to inplement your solutions
 
Agree. Lucid is a high-end car that aligns well with Apple's premium brand.



That nonsense has long been debunked. Modern long-range EVs are cleaner fossil fuel cars.

Yeah, Forbes..., a well known expertise electricity production journalism. I can find you tons of recent studies contradicting that one. In fact a massive proportion of scientific studies contradict that Nature one. Producing car batteries is WAY more polluting than producing a whole compact automobile.
 
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Alan Kay once said:

“People who are really serious about software should make their own hardware.”

This has got to happen. With the size of this market, why wouldn’t they go all in?
Specialization....
Apple is not going to build a car for "everyone", just study the margins of automotive companies, nothing there that's attractive. They'll be offering a service, leveraging iPhone and iOS/MAcos integration: tap your destination on apple maps, double click to pay with Apple Pay, get picked up within minutes, enjoy iTunes and wifi during your ride, and leverage other apple tools/services ...
Tesla didn’t build a car for “everyone” for a decade. ( It is arguable if they even do now.).

It will be interesting to see if an “apple car” will assume the potential owner must already fully be part of the apple lifestyle service integration that you clearly highlight.
 
Yeah, Forbes..., a well known expertise electricity production journalism. I can find you tons of recent studies contradicting that one. In fact a massive proportion of scientific studies contradict that Nature one. Producing car batteries is WAY more polluting than producing a whole compact automobile.
It’s probably a wash in the long term once you factor in oil spills, refineries, exploration and exploitation operations etc. Not to mention blood spilled for oil.

Now our grandchildren will be able to watch wars fought for lithium and rare earth resources streaming live on their iPhone 40 Pro! That’s progress!

I love gas cars myself but will likely be buying a Tesla model 3 performance model in another year or two depending on if I can commute to the office instead of remote work again soon (prefer office location). If I remain remote, it will be a lightly used Lexus GS-F (sweeeeeet 5.0L V8, don’t emissions-shame me)
 
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No.🧐. Study how oligopolies work.

VW made efficient and robust diesel small cars, and fell into a lobbied protectionist trap set to benefit domestic redneck pickup truck manufacturers. Of course this opinion isn’t popular with the greens or the pickup truck hicks....

but the future is electric (which simply outsources internal combustion ) and my future is electric (because they can be f’ing fast😎, faster than gas garbage)
You made the claim, the burden of proof is on you. A conspiracy is not proof, and no, I will not study a subject that is irrelevant to your claim when you can’t even back it up. Whether or not the American car manufacturing industry is an oligopoly is irrelevant to your claim that every manufacturer cheats on emissions tests (they dont). Prove your claim.
 
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while the diesel-gate created a lot of mistrust, I like the 'new' VW and see it as one of the few traditional automakers that goes the right direction with the ID line .... love my Tesla, but can't wait until all the electric VWs are available in the US. Competition is good and needed.

I could see Apple entering a partnership (or just purchase it) with one of the new Electric startups. Lucid would be great. They already have the Lucid Air ... the SUV will then be the Lucid Max and the high-end edition of it the Lucid Pro Max ...

In less than 1 year VW has ...

Porsche Taycan launched 4 models on the road in 3 continents,
Audi has 2 electric vehicles a Mid-sized SUV and upcoming diluted Porsche Taycan S in the ETron GT!
VW has beaten Tesla to a low economy sized hatchback!
VW has competition of Tesla's tumultous model Y.

There is a reason for Auto-Union (VW, Porsche & Audi). Watch out people big things to come in electric.

PS: If they can only just synthesize accurately ICE cars of the past. I recall Porsche in the 90's had implemented tuning sounds of their 911 which receive a LOT of hate.
 
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There is no evidence then, and the oligopoly state doesn't suggest it'll happen either. If you can show me why all these regulators are wrong and VW's level of cheating is indeed normal, go ahead.
Exactly, and his reply to you still didn’t have a single source of verifiable proof 😂
 
In less than 1 year VW has ...

Porsche Taycan launched 4 models on the road in 3 continents,
Audi has 2 electric vehicles a Mid-sized SUV and upcoming diluted Porsche Taycan S in the ETron GT!
VW has beaten Tesla to a low economy sized hatchback!
VW has competition of Tesla's tumultous model Y.

There is a reason for Auto-Union (VW, Porsche & Audi). Watch out people big things to come in electric.

PS: If they can only just synthesize accurately ICE cars of the past. I recall Porsche in the 90's had implemented tuning sounds of their 911 which receive a LOT of hate.
That was because their buyers didn’t know what an air cooled flat 6 should sound like.🤣
 
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That article doesn’t prove your claims.

Prove to me that every manufacturer is currently using a defeat decide and VW was the only entity to be caught.
You want me to prove that all besides VW are currently cheating?

That is like asking me to prove that all of your “smart” electronics are currently spying on you before you believe that any are.

My argument was that there are no inherently good actors in a market described under industrial organization if there is one bad one. I.e if the android is spying on their users, apple is too. These are base assumptions of game theory and industrial organization within economic fields.

Evidence was provided (minimal, but enough to show no “good” players) that the other market players have a history of willingness to collude, cheat,or corrupt. The specific method doesn’t really matter, so no need to argue that what VW was doing was somehow “different” or more evil.

VW’s cheating to get a relatively tiny amount of diesel cars on the market remains a manufactured issue to me (especially considering that marginally Increasing access to small diesels outweighs the added environmental damage offset by the cheating)
 
You want me to prove that all besides VW are currently cheating?

That is like asking me to prove that all of your “smart” electronics are currently spying on you before you believe that any are.

My argument was that there are no inherently good actors in a market described under industrial organization if there is one bad one. I.e if the android is spying on their users, apple is too. These are base assumptions of game theory and industrial organization within economic fields.
No, that wasn’t your argument. Your argument was that all the companies are doing it and VW was the only one to be caught. So yes, that is what you need to prove because that was your claim.

Now that you’ve been asked to prove your claim, and you can’t because it was made up with no factual basis, you are moving goal posts and claiming an argument that you never originally claimed.

Your smart electronics comment is simply a straw man with no relevance to the discussion.

In the end we can all conclude that you made up a claim that has no factual basis.
 
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Oligopolies gain advantage via loophole mining and lobbying efforts. Lobbying efforts by the big 3 US auto makers crush small Diesel engine options. VW is forced to loophole mine (this is sometimes called cheating when another firm can pressure regulatory bodies to enforce ).

GM/Chevrolet has had methods to cheat emissions testing standards for years by forcing transmissions to skip from first to 4th gear under normal throttle conditions seen in testing. This is actually far simpler than what VW did but functionally no different. But they get a pass because V8 and jingoistic boomer Americana and all that.

All of the other car manufacturers have also reclassified most of their small cars into “light trucks” to pass CAFE ratios. In reality, they are just hatchback cars lifted into giant wheels with inefficient AWD systems added. So you end up with a small hatchback classified as a light truck and no longer possessing the efficiencies seen in a regular small sedan or hatchback. This allows GM, Ford, etc to continue selling giant gas guzzling trucks, and is directly a result of lobbying and influence buying rather than market forces. Yet VW managed to still compete within this regulatory framework, and only was nearly crushed by having to do what it took to survive. Yet, VW diesels in small cars still provided a viable and efficient alternative for people who could benefit from them. Their diesel gate motors were not that bad in terms of emissions for a diesel. They simply could not compete with the ridiculous standards lobbyists dictated to governments who approved them, so that people would have to step up to a $55k Benz or $75k pickup truck if they wanted a diesel.

Diesel is a great ICE method if you drive long stretches. VW wasn’t trying to kill you or the planet. They were trying to give you a better option than gas if you were a good candidate for it.
In the 1970s, a few automakers were found guilty of cheating but never conceded it. GM was caught cheating more blatantly in the 1990s. They finally went bankrupt around 2008, later than they should have after decades of producing junk. We're talking about now, that's 2.5 decades ago.

VW was violating EU and US emissions standards alike. Sure maybe there's lobbying behind the US NOx limits, which I feel for because that's how I perceive GDPR. But they were violating US's by 40X and EU's by 13X*, which I don't see as "not that bad." That doesn't tell me they're evading protectionism, it tells me they've fallen behind and can't compete fairly anymore here or elsewhere. Somehow none of the other automakers have this problem.

* https://en.wikipedia.org/wiki/Volkswagen_emissions_scandal#Underlying_U.S._and_EU_emission_standards
 
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My argument was that there are no inherently good actors in a market described under industrial organization if there is one bad one. I.e if the android is spying on their users, apple is too. These are base assumptions of game theory and industrial organization within economic fields.
Other automakers in a losing position would maybe also cheat to get ahead, but they aren't in that position because they're competent. The game theory can tell you what things will tend towards on average but not such exact or short-term behavior. You might've bought a Suzuki car in the early 2000s, thinking the market has dictated it as good a car as any, then saw them pull out of the US and leave you with a worthless car. Sometimes certain competitors just suck.

Surprisingly, a company can even have morals. Google went carbon-neutral years ago, including in their datacenters. Apple is also investing heavily in renewable energy. Sure it helps with PR, but not enough to matter. AWS is inefficient and doesn't care, just publishes generic bs saying they're green, and dominates in cloud. Google also went back on what were essentially military contracts, allowing competitors to snap them up, because too many of their employees were morally opposed. Tesla gave away all their patents for free. There's no financial reason for it.
 
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Apple-car-wheel-icon-feature-teal.jpg
I can’t help but think the logo looks like apple iUnderware.
 
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Just follow the patents. They're not developing electric bikes. They're developing EV Vehicles.

VW isn't concerned nor should they be. Porsche EV lines are mature, delivering and new models soon to arrive. Audi, VW both, including other lesser brands exclusive to Europe and else where. VW, Mercedes, Rivian, Lucid, Volvo and more are all deeply invested in EVs.

Those that aren't won't survive.
 
Yeah, Forbes..., a well known expertise electricity production journalism. I can find you tons of recent studies contradicting that one. In fact a massive proportion of scientific studies contradict that Nature one. Producing car batteries is WAY more polluting than producing a whole compact automobile.
Sorry, you have to provide a source for that assertion (it's all disinformation and poorly run studies with out of date assumptions). Batteries unlock much more efficient energy use to push cars than ICE. It's just physics. EV drivetrains convert >80% of stored energy into motion, gas cars about 30%. And I charge my Tesla on weekend mornings when solar+wind accounts for more than 50% of my grid generation. EVs are far cleaner than gas cars. Period.

And the carbon footprint of Tesla batteries is about to dramatically drop. Their new dry battery electrode (DBE) tech coming this summer eliminates the drying ovens used to bake out excess liquid from the electrolyte. That results in significant reduction of energy used to create their cells.
 
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I think that most of tech journalism is looking at this wrong. I don’t believe that Apple will be selling a car. They’ll be selling a service.

The future of transportation is already happening right now with car ownership dropping amongst the youngest generations. As more and more of the world’s population consolidates into cities — now more than half of every human on Earth lives in a city, trending towards 3/4 — it makes less sense to own a car and instead to have one on demand. We’re moving to shared transportation, whether it be public transit, car hailing apps or the sharing model where you can pick up a nearby car for personal use for a longer period.

In that context, having a long lasting battery that can run for a day with sometimes no charging times between users, makes a lot of sense.

In the near future, you’ll use your Apple Watch to summon an Apple Pod to where you are, with nobody inside. It’ll take you to where you need to go and then pick up the next passenger.

This was Uber’s ultimate goal but as of now admitted to have failed. Uber is a software company with a good idea. They underestimated the complexity of putting together a car and will rely on the private car with driver model that they started with. Apple knows how to build things. Apple is both a top tier innovative hardware company and a top tier innovative software company melded together. I trust Apple can pull this off.
I like these takes a lot.
Curious to see what’s gonna be years down the line.

I concur with the car usage situation, I’m a car guy, yet where I live I only use them in summer for a few weeks at a time. Walking, bike, bus or metro 99.99% of the time. Cheaper and no winter craze hassle (here winter tires are mandatory, it gets bad).
 
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So he and Elon are making cool statements to get the public and investors interested in their companies, so that they can get the investments and attention needed to realize their cool statements?

There are worse strategies. 😁👍
I doubt that Apple needs any investors money to realize any project big or small. Apple is sitting on a pile of cash so big that it could easily buy several car manufacturing facilities from existing car brands and the impact on its balance sheet would be merely symbolic. This is not the case with Tesla which needs the hype and the investor's money to screw each single bolt. The question is how far ahead is Apple in terms of developing a prototype and how fast it can ramp up production of a completely new product of such a big scale as a car. Even if the money is not the problem here, the logistics and technical challenges in putting together a manufacturing line with any meaningful output of vehicles is ENORMOUS. And if you put into the equation the fact that Apple is examining each small detail many many times, I doubt that we can see real Apple Car on the stage of Steve Jobs theater before 2024 at the earliest.
 
Wow ... I never thought Apple would actually make their own car. But the comments first from Tesla and now VW sure seem to confirm they are doing this for real. This is going to get really, really interesting ...
Apple has obviously had discussions with many suppliers in the industry as well as existing car manufacturers. The information is leaking from everywhere. Magna International is one of biggest manufacturers of car trims in the world, including doors, cockpits, lighting, seats and other internal elements. Many brands work with Magna and if there was a meeting with Apple, the rumors would echo throughout the whole industry but these are merely speculations.

My prediction: Apple initially wanted to make a car to compete with Tesla, but they saw this was very very challenging mission, so they decided to focus on software development instead that can be licensed to existing car manufacturers. Apple currently has a nice software for autonomous driving vehicles and is trying to sell it to existing car manufacturers in exchange for royalty. Many brands have already denied Apple proposition so, Apple is now wondering what to do with this software and whether it makes sense to go back to the initial plan to develop a whole vehicle.
 
That’s Elon Musk to everyone, he constantly bashes reporters and anyone who disagrees with him, then plays hurt victim.

He’s an investor, not an inventor. I’m sure I’m going to take a lot of heat from the Elon army, but I’m not taking it back lol.
I certainly agree with the sentiment, and I don’t particularly care for him at all, but I think you’re selling him a little short. Musk is no more a mere investor than Jobs was. Neither actually invented and created anything by themselves, but both had visions of products that didn’t exist yet, knew there’d be a demand for them, assembled people who could realize their visions, and had the leadership and charisma to see it through. That’s more than just investing.
 
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