Analyst: Apple Prepping February Tablet Production Ramp Ahead of March or April Release

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Original poster
Apr 12, 2001
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Marketwatch reports on a new research note from Oppenheimer & Co. analyst Yair Reiner predicting based on industry checks that Apple will begin mass production of its much-rumored tablet computer in February ahead of a launch in late March or April.

The report claims that the device will include a 10.1" multi-touch LCD screen, specifically countering a recent rumor that the device's launch would be delayed to the second half of next year and would include a model sporting an OLED screen.

Another claim included in the report is that Apple has begun contacting book publishers about distributing their books through Apple for consumption on the new device. Apple is reportedly proposing a similar business model to its App Store, where Apple would retain 30% of each download's sale price with 70% going to the publishers. This model is seen to be a significantly more attractive deal to publishers than that offered by Amazon for its Kindle Store, where sales are split 50-50 between Amazon and the publishers.

Book publishers may not be the only ones looking to get on board with Apple's tablet launch, as a coalition of magazine publishers just yesterday launched a joint venture to develop standards and business models for digital distribution of their content. Magazine publishers have also been designing prototypes of how their content might be presented on tablet devices.

Reiner estimates that Apple may sell 1-1.5 million tablets per quarter at an estimated price of $1,000, contributing $0.22-$0.38 of profit to Apple's quarterly per-share earnings based on a margin of 22%.

Article Link: Analyst: Apple Prepping February Tablet Production Ramp Ahead of March or April Release
 

modit

macrumors 6502
Apr 8, 2008
339
22
Canada
Why would you buy it?

:confused:

If this Tablet/Slate is really in the works, I'd like to see what's so "special" about it that would make it worth buying.

Umm.

I'll probably wait for the OLED screen.
Always wait till the second revision or when the problems are worked out before getting any new item. :cool:
 

grayskies

macrumors regular
Nov 9, 2006
128
40
well

$1000.......

seems like a lot for a book reader,

not to mention that it's another device to carry

, being a true apple lover I'm sure I'll be sucked in
 

Grimace

macrumors 68040
Feb 17, 2003
3,541
40
with Hamburglar.
I'll take two. I would be more inclined to read a multitude of magazines for a cheap annual price (package deal of $49 or so) - and I'm sure we can count on some sort of non-media apps or even OSX.

Bring it, I'll buy it.
 

NightFox

macrumors 68020
May 10, 2005
2,187
1,411
Shropshire, UK
I really don't get how anyone can believe that a device with an LCD or OLED screen can hope to redefine the e-reader market. Sure, a self-lit display is fine for reading the odd article, and reading a book is not impossible, but IMHO e-ink is unbeatable when it comes down to reading for several hours at a time. I don't see anything revolutionising this market segment until e-ink has matured and we have faster refresh rates and perhaps colour.
 

freediverdude

macrumors 6502a
Dec 26, 2006
573
0
Well if there's one thing we know by now, it's that these "industry analysts" typically don't know squat.
 

TheGraphicMac

macrumors member
Mar 9, 2009
39
0
In a house
Lol

$1,000+ for a tablet seems reasonable...

as long as it is essentially an oversized iPhone. To pay that much, I want a phone, an iPod, and a tablet computer. If this thing is nothing more than an oversized iPod touch, I'm not sure I see a huge market for it. You can already get a capable laptop for the same price.
 

jb1280

macrumors 6502a
Jan 13, 2009
814
31
I really don't get how anyone can believe that a device with an LCD or OLED screen can hope to redefine the e-reader market. Sure, a self-lit display is fine for reading the odd article, and reading a book is not impossible, but IMHO e-ink is unbeatable when it comes down to reading for several hours at a time. I don't see anything revolutionising this market segment until e-ink has matured and we have faster refresh rates and perhaps colour.
I'm sure the device itself would be beautiful, but should Apple really enter this market, the killer point is going to be the distribution model.
 

Lesser Evets

macrumors 68040
Jan 7, 2006
3,492
1,252
mmmMmm advertising.

I can't wait to see "DATE A HOT SLUT NEAR YOU" ads while reading "Catcher In The Rye" and other classics. Or seeing Pepsi ads after cracking the cover to a textbook. We don't get enough advertising, do we?
If this thing is nothing more than an oversized iPod touch, I'm not sure I see a huge market for it.
For $1000, it better be a tablet computer of some sort. Without higher function than an iPT, it's going to shove in the market's asscrack.
 

TraceyS/FL

macrumors 601
Jan 11, 2007
4,056
187
North Central Florida
I really don't get how anyone can believe that a device with an LCD or OLED screen can hope to redefine the e-reader market. Sure, a self-lit display is fine for reading the odd article, and reading a book is not impossible, but IMHO e-ink is unbeatable when it comes down to reading for several hours at a time. I don't see anything revolutionising this market segment until e-ink has matured and we have faster refresh rates and perhaps colour.
I"ve never had a problem reading on any Palm device i've had for hours at a time, and the same is proving true on the Touch. I've only spent a few minutes with a kindle, it was easy on the eyes - but i read at night and in bed and don't want a light on.

I could use one of these - now - but $1000 will mean i probably go with a laptop. It's gotta be really really good for me to go tablet at that price.
 

phinsup

macrumors 6502
Sep 19, 2008
306
28
Las vegas
I really don't get how anyone can believe that a device with an LCD or OLED screen can hope to redefine the e-reader market. Sure, a self-lit display is fine for reading the odd article, and reading a book is not impossible, but IMHO e-ink is unbeatable when it comes down to reading for several hours at a time. I don't see anything revolutionising this market segment until e-ink has matured and we have faster refresh rates and perhaps colour.
I agree I own a Kindle and the strain on your eyes from the eink is much less than looking at a backlit screen.
 

BornAgainMac

macrumors 603
Feb 4, 2004
6,404
3,312
Florida Resident
I wonder if the Microsoft Tablet will start with the OLED display. It is rumored for 2010. The two tech titans are going to battle it out for years on equal footing on at least the tablet.
 

wolfpackfan

macrumors 68000
Jun 10, 2007
1,546
16
Cary, NC
Hum, very disappointed in the $1000 price. But we have no idea if that price is correct. It's just an analyst's opinion. If it is a $1000, I won't be buying it; epecially if it is just a glorified Touch. I'd go ahead and buy a MB or MBP. Or better yet just spend $599 and get a HP Pavilion dm3 (which is what I will probably be getting anyway).
 

Billy Boo Bob

macrumors 6502
Jun 6, 2005
493
0
Dark Side Of The Moon
At ~$1000...

If this thing really costs about a grand, I think the sales numbers will be down quite a bit. As much as I'd like to have one (assuming half of the rumors are true), I can't seeing spending that much for one. I wouldn't have gotten an iPhone if it wasn't subsidized and ran about 6 or 7 hundred.

I'd rather get a large HDTV for a grand and stick with my iPhone for being on the road.
 

Ironglass

macrumors newbie
Jan 21, 2009
22
0
Just let me use full fledged Adobe and Quark programs on the go and I will buy one without hesitation.
 

DipDog3

macrumors 65816
Sep 20, 2002
1,181
670
Seriously, the tablet again??

It's just a color Newton, nothing more...
 

iOrlando

macrumors 68000
Jul 20, 2008
1,811
1
the device has to supported by 3G or something similar. No way apple will just have wifi.

i think 1000 is the unsubsidized price.

399-499 subsidized by ATT with 2 year contract 35/month data plan.
 

Santabean2000

macrumors 68000
Nov 20, 2007
1,788
1,797
Everyone is still caught up on the eReader buzz. eReader-pShmeder.

Apple will have this functionality of course, but it won't be the killer feature.

My best guess is the way in which it will interact with other Macs and the Apple TV. It's role will be multifaceted; everyone will 'need' one!;)
 
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