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Analyst Believes Apple Television Set Already in 'Full Production', Launch Timeframe Unclear

Already in stores!

Already in production? Heck, they are already in the stores!

I went to Best Buy and I mistakenly purchased one thinking it was a Samsung TV, and when I got home and found it was not, I had to return it.

I wrote an email to Tim Cook to complain about it and he stole all my french fries.

This would have never happened with Steve.
 
AZREOSpecialist said:
IF Apple is going to sell an actual TV, it will only be compelling if Apple provides some sort of "killer" integration of your other iOS devices and gives us a must-have experience that is not available anywhere else. Short of this, it will be a bomb.
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Excuse me...but could you just for the sake of it reveal that magic killer feature? Integration of locked iOS devices? Oh, you must be kidding me.

That would just be lame...period.

Every current generation TV has so called 'smart' features, and I'm not talking "YouTube"-App but NAS integration, DVR and MediaDevice streaming over WiFi. If you don't believe it google for "Samsung AllShare" and the like.

And yes, that implementation is rock solid and was there before Airplay.

BTW: Heard anything about IFA in Berlin? That's where you see the future of the TV! Next week.

So better don't bet on the "killer Apple TV" because the only killer feature would be to market it as "the only TV capable of using iTunes content", "the only TV natively talking to your iPad" and such.

In Germany we have a fire-sale currently btw. Buy a qualified Samsung TV and get a GalaxyTab for free. So Samsung has something up their sleeve to show on IFA I guess (not only the Note2).
 
I can't believe a $1250 price point. They already charge $1000 for a 27in display. I think we're easily talking $3,000+ for this thing when you factor the bigger screen, possibly higher resolution, and software/interface. Just my 2co cents
 
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It must be coming out soon. TV tech is updated quite frequently. My folks bought a top of the line Bravia in October last year, and I bought the updated model a couple of months ago; the display tech is much nicer (especially for 3D).

So I'd imagine this Apple branded TV to be released within the next couple of months. It'd have to be.
 
yossi said:
How can the stockroom of an apple store handle dozens of 50-60 inch LCDS?

How will the customer carry said TV from the interior of a mall to their car way out in the parking lot?
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Um probably the same way anyone buys a large screen TV... or Apple will charge for delivery?
 
I'm calling BS on this rumor.

I wouldn't buy an Apple television set anyway if it were even to come to market. I have a perfectly good 32" LG LCD TV that I'm planning on keeping for at least a decade.

The ship has passed on creating a television set by 5 years, everyone already has there flat panel HDTV and people won't be buying a new one for a while.

I'm just looking to buy the Apple TV set top box if they announce an update for it in the September keynote.
 
I tend to be "all things apple", but the whole TV concept doesn't work for me. What is it going to cost? At the end of the day, unless there is some huge upgrade to the software capability that no one is talking about, you're better off just buying a TV from Sony, Samsung, or whatever and paying the $100 for and Apple TV.
 
britboyj said:
I've been saying this for months. The bread-and-butter Apple consumer doesn't want to wait and there's simply no way an Apple Store can handle boxes like this, there's simply not room.




Those companies that do have large stock-rooms. Look in the back of a Best Buy. The warehouse is probably 25-40% of the size of the floor space and MOST of it is TV's. Now go look at the back of an Apple Store. Some Apple Stores are already maxed out on storage space between iMacs and laptops, there's simply no way they could fit TV's.

The only viable solution they could do for this at retail is have it simply be a show room and the rest is order online and have it delivered, which unless they're paying for next-day on everything isn't particularly "Apple."
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I'm sorry, but that is extremely stupid. Do you really think they decided not to make a TV(which Steve Jobs said he finally cracked) because they don't have space in apple stores for them? It's the most ridiculous thing I've heard in a long time. Apple stores are BIG, they fit 27" iMacs in the storing rooms, lets say they would need twice as many TVs in store than 27" iMacs. Do you REALLY think they'd not find a way to do so? They fit 7 hours battery life into an extremely thin and powerful retina MacBook Pro recently, fitting TVs into an apple store is the least of their problems ;)
 
miniroll32 said:
Steve would never have... oh wait.... he did crack it! :cool:

It'll take cheaper rental prices to prise me away from discs though.
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Steve claimed to have cracked the television game. He didn't say if it was an Apple brand television or just better content/delivery and hardware for the TV.

I believe it's the latter. All of the credible rumours point to the latter. More talks with TV networks, competitive pricing, new TV hardware etc etc.

I believe Apple is not making an Apple TV now. MacRumors and others would have written up articles about supposed part leaks and the like if this was true. There is just not evidence out there to propose an Apple brand television.

It will happen I assure you. But no time soon. That day will be the day where computer and television as separate pieces of hardware will cease to exist. One device will do both for everyone. That will not really be a TV in the sense we know a TV to day though.
 
Apple displays?

Is everyone forgetting about all the display issues Apple has had with iPads and iMacs? I don't think they will get into tvs when their biggest weakness seems to be displays. The siri iCloud pvr makes a lot of sense, though.

And before the fanboys chime in with the apple displays are the best, you've just had bad luck, etc etc....there have been numerous issues with their various displays and the problems are minor, but very real. (yellow tinge, backlights bleed, etc).

Don't think Apple will unload that can of hurt on themselves.

-iamthinking
 
kralnor said:
Don't worry, the judge will probably side with Apple.
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It doesn't work that way when they have a valid pre-existing trademark. Apple has absolutely no claim to such a thing, and they shouldn't need it. If they're this successful, they're likely more imaginative than you with your hope for a biased judge:rolleyes:.
 
charlituna said:
Actually if you go back to the full and correct quote the 'I cracked it' was said in direct response to the UI issue
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Here's what Isaacson's wrote:
“He very much wanted to do for television sets what he had done for computers, music players, and phones: make them simple and elegant.”

And what Jobs told him:
“‘I’d like to create an integrated television set that is completely easy to use,’ he told me. ‘It would be seamlessly synced with all of your devices and with iCloud.’ No longer would users have to fiddle with complex remotes for DVD players and cable channels. ‘It will have the simplest user interface you could imagine. I finally cracked it.’”

Of course we have no idea exactly what Jobs vision was - when he says "create an integrated television set" is it someone else's TV Apple is integrating via a STB or something else? I know many would argue that Apple isnt a hardware company, but that's where they make most of their money and the hardware is used to sell software. How profitable would an :apple: STB be? How much money is Apple making off the $99 :apple: TV today?
 
If Apple follows typical smart forward thinking products, the iTV will have an amazing screen, built in pvr, DVD, surround sound receiver and wi-fi. If it has no wires to hook up except a power cord and a cable hook up, they will clean up. They could have wireless speakers as well. Getting rid of HDMI cables is the key in my opinion. And make it so my iPad or iPhone works as a remote. While you're at it, a built in gaming system, too!
 
AppleScruff1 said:
Competitive prices won't matter. They won't go after the mainstream market, nor will they sell anything that they don't make a huge profit.

The loyalists will gladly buy a new tv every few years because theirs is not upgradeable.

Now people will buy tv's like they do phones.
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no, they won't. tv's now arent the smartphones of 2007 the competition is excellent quality at low price so maybe a few will spend double what they had to just so they can sync an ibook from the phone to tv but on a mass scale? no way.
 
Apple TV will never have DVR functionality. Ever.

AZREOSpecialist said:
[...] If Apple can incorporate DVR features into an Apple TV and [...]
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Everyone repeat after me:

Never. Going. To. Happen.

Apple wants you to consume all of your video content from iTunes. This is true for both live and pre-recorded content. All streamed straight from Apple's servers to you, whether you're watching on your iPhone or iPad or Mac or Apple TV + conventional TV set or Apple-branded TV set.

No need for consumers to make their own recordings. No need for consumers to fumble around with DVR settings. No need for massive amounts of storage in the set-top box (or in the television itself.)

What's that? You say you want to record "Hee Haw" reruns and they aren't available on iTunes? Well I suppose you can keep your existing rig. But Apple has zero interest in letting you or anyone else record arbitrary content on Apple TV or some future Apple-branded television set.

Leave conventional DVR features to the legacy TiVos of the world. Apple would have put a DVR-like feature in Apple TV years ago if it were a good idea. It isn't. They won't.
 
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2 more cents

bdavis89 said:
I can't believe a $1250 price point. They already charge $1000 for a 27in display. I think we're easily talking $3,000+ for this thing when you factor the bigger screen, possibly higher resolution, and software/interface. Just my 2co cents
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Can you say "The new Apple TV from :apple:. Just $2,999 with a Rogers 3-Year term plan"


EEEEEEEEEEEWWWWWWWWW!
 
Nimrad said:
I'm sorry, but that is extremely stupid. Do you really think they decided not to make a TV(which Steve Jobs said he finally cracked) because they don't have space in apple stores for them? It's the most ridiculous thing I've heard in a long time. Apple stores are BIG, they fit 27" iMacs in the storing rooms, lets say they would need twice as many TVs in store than 27" iMacs. Do you REALLY think they'd not find a way to do so? They fit 7 hours battery life into an extremely thin and powerful retina MacBook Pro recently, fitting TVs into an apple store is the least of their problems ;)
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Dude, have you BEEN in the back of Apple Store? Doesn't sound like it. most Apple Store are in malls and "finding a way" isn't possible when you down on the real-estate.

And the battery has **** all to do with this. Engineering != logistics.
 
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