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I'd be excited about an Apple Car - mostly because no car manufacturer (that I've had experience with) can code up a good GUI for their console screen. By and large, they are all somewhere between awful and disgusting - can't tell you how many times a frustratingly mental experience with those things have nearly caused a driving accident with me. CarPlay certainly has it's rough edges, but it's clearly better than what the rest have. I mostly see the car industry's inability to write good intuitive code as the opening for Apple to come in and disrupt things.
 
"Steve was very much about design and innovation and getting in the weeds in those two areas. Tim has allowed the culture of the company to continue on that front, but at the same time, he's layered in some of the softer aspects that are harder to measure"
Like, power-stancing around with 'prayer hands', telling us all how proud he is of Apple's involvement with politics...

He also left Lisa Jackson on the roof of Apple Park, who no doubt had to fend off seagulls. That is unforgivable.
 
Okay. So how would these exclusive industry sources and supply chain leakers know whether Steve Jobs would or wouldn't be proud of Tim Cook? Did they contact Steve Jobs and ask him?

Maybe. Steve’s got the cryogenic frozen head locker right next to Walt Disney, so it’s possible.

/yes I’m being sarcastic.
 
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Is Apple Car going to randomly stop working and require logging out and back in to iCloud like so many of Apple's other products? Just two weeks ago, for no obvious reason, iMessage notifications from my wife's iPhone to my iPhone or Watch started showing up as from the phone number, not from her, regardless of nothing in Contacts having changed. Siri can set scenes with my lighting using my phone, but if I request the exact same thing using my watch it sets the scene colors but not the intensities. Problems like those simply cannot happen with a car, and I don't think Apple's up to it.
 
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lol the F he would. The butterfly keyboard debacle alone would have had Steve rolling in his grave. People forget the man was a perfectionist. Look at the Gen 2 iPod with capacitive touch controls. It was a good idea but it just didn't work in real world use so Steve tossed it immediately and released the much loved Gen 3 with Clickwheel, a design that became the hallmark for every iPod released afterward other than the Touch or Shuffle. Steve lived the mantra "Do it right or do something else," something that Human Dialtone Cook has struggled with since Day One.
And no, the "that was Ive's fault" argument doesn't work either as Steve was able to keep Ive under control, making sure all his grand ideas worked in the real world and didn't just look pretty, something Cook was never able to do because he never understood Ive and has zero artistic imagination himself.
As for the capital gains Apple has made under Cook, Steve never cared about such things. He was more interested in making the best products around. He was fine being the underdog in overall sales so long as everyone agreed what he made was the best on the market.
Sorry but this analyst clearly didn't understand Steve Jobs at all and is talking squarely out of his rear with this nonsense.
 
The bottom line for me right now is: get the new Mac Pro on the market -- now! Midget or full-size, I don't care. The car is something a long way down the road so i'll think about it when that time comes and if my current car needs replacing by then.
 
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If an Apple Car is anything like their other products, Apple disrupting the auto industry wouldn't be a good thing.

We'd get a car:

- with special proprietary pentalobe screws and bolts
- with non-user friendly replaceable parts and where the parts could only be purchased through Apple. Third party and CAPA certified parts? Pfft! Yeah, right
- that can only be serviced at and by Apple or by an authorized Apple repair/service center. This would even include something as simple as replacing a tire (pentalobe wheel locks) or refilling a tire with air because you'd need a proprietary adapter for the valve stem and a special Apple device to reset the TPMS
I know you're being somewhat facetious, but I've also wondered about expensive proprietary parts and servicing, as well how long an Apple car would last before its software and/or hardware stopped being supported. I have a 2004 Acura 3.5RL that's built like a tank, has over 130,000 miles on it, and has had no problems beyond parts that you normally would expect to be replaced. The only lacking piece of tech for me is that, because of its built-in sound system, there's no way to add reliable Bluetooth connectivity. (There's one add-on product I've tried, but two of them stopped working, so I gave up and now just listen to the radio when I drive.) This is now our family's second car. It was paid for long ago, and we expect to keep it for as long as it still runs. I wonder if that kind of longevity would be possible with an Apple car. I doubt it, but I suspect I wouldn't be part of the target market. It probably would be aimed at people who buy or lease expensive cars and trade them in every two or three years.
 
not until this car segment goes viral to be under Tim, under his legacy...its clear he wants this...so maybe after 5-6 years
In the very long run, Apple could win the car segment. But that will require decades, not years.

There's no way to argue that Apple has won the car segment if they're producing fewer than 10M per year... that's the kind of volume that Toyota, GM, and VW are making today. I'd say winning looks more like 20M per year.

An extraordinarily large car factory could produce 1M cars per year. So Apple would need at least 20 of them. They're not going to get to 20M by going with contract manufacturers.

Each one of those factories are going to require at least 4 years to go from a twinkle in someone's eye until reaching full production. But you wouldn't build all the factories at the same time. It doesn't make sense to build 20 factories when you don't know whether you can sell 1 factory's worth of vehicles.

So for Apple to go from nothing to winning the market is going to take 20 years. Cars aren't like anything Apple has done before. Apple has a few factories that make the iPhone - they'll need 5x as many to build a "winning" quantity of vehicles.
 
Apple’s stock has done well under Tim as he continues to ride Steve’s legacy and financially engineer the stock price through buybacks, but let’s face it, there has been no breakthrough product since SJ passed away. Apple Watch, if you consider that a breakthrough product, was pretty much Jonny Ive‘s baby.

I also don’t think Steve would appreciate the fact that Tim allowed startups and competitors to trounce the indomitable position he left Apple with respect to digital music and video sales, AI, home automation, Apple TV, etc., and I think he’d be shocked to learn how Apple is still way behind Google in maps.
 
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lol the F he would. The butterfly keyboard debacle alone would have had Steve rolling in his grave. People forget the man was a perfectionist. Look at the Gen 2 iPod with capacitive touch controls. It was a good idea but it just didn't work in real world use so Steve tossed it immediately and released the much loved Gen 3 with Clickwheel, a design that became the hallmark for every iPod released afterward other than the Touch or Shuffle. Steve lived the mantra "Do it right or do something else," something that Human Dialtone Cook has struggled with since Day One.
And no, the "that was Ive's fault" argument doesn't work either as Steve was able to keep Ive under control, making sure all his grand ideas worked in the real world and didn't just look pretty, something Cook was never able to do because he never understood Ive and has zero artistic imagination himself.
As for the capital gains Apple has made under Cook, Steve never cared about such things. He was more interested in making the best products around. He was fine being the underdog in overall sales so long as everyone agreed what he made was the best on the market.
Sorry but this analyst clearly didn't understand Steve Jobs at all and is talking squarely out of his rear with this nonsense.
I’m glad you have a strong opinion (no snark intended), but the reality just may not reflect any of this. Seeing the maturity of the product line as inferior to the swift innovation of the past doesn’t speak to the streamlining and growth of Apple as a company nor the benefits to stability in its product line. It’s taken a long time (and surely learning lessons) for Apple to become a company that would support such a massive customer base. Things are easy to buy and critique once created, but they’re complex beyond imagination to actually create and refine.
 
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