Apple need to do what?
OK, so apple remain a permanent fixture in Amazon's top 10 sales lists, Mac sales are up 7% year on year, the iPhone is taking over the known universe, MacBook sales are through the roof in education - every student I know has purchased one of these when heading for college.
Microsoft's financial reputation is terrible in comparison to Apple, whose shares continue to build against the current economic trend. Apple rate highly in customer satisfaction surveys year on year. Apple Stores are amazing places to visit with informed, friendly, non-pushy sales staff.
So what exactly are Apple doing wrong? Why does anything need to "improve". The iMac is a great computer, i use it to run my business and it's never "slow".
I have a Blu-ray player, nice Samsung device, sat under my TV, it's slot loading and the picture looks great on my 40" HD TV, I don't want to watch blu-ray on a 24" screen a few inches from my face. I certainly don't want to pay $20 - $40 a time for a recordable blu-ray disc to store data.
The current line up is great. The price point is fine. Apple are a business, their aim is to make profit. This they do incredibly well. Where is the 'failure'
Any new revisions are all welcome, any reductions in price are welcome. But Apple understand the majority of their marketplace and they know what to provide to ensure a mass appeal.
If you want something cheaper with blu-ray, go and buy a Dell - Apple don't care. They define their market place and continue to excel in it.
If you don't like their ethos, don't buy Apple. The price mark-up is part of the attraction, these toys are a status symbol. It's the luxury end of the market, not the $250 netbook market.
Since 1987, I've had incredible service from all of my Macintosh computers, the investment in hardware has been sound and I've yet to have an issue with any of my machines.
I sit writing this on my 24" Intel Imac with a 3.06 processor, 4 gigs of RAM - Photoshop CS4 is as fast as I could want it to be (I'm working on billboard size images), dreamweaver, flash and fireworks are all great. I don't need more speed than this. When the next revision comes it comes it will be welcome, but I'm certainly never going to describe this machine as 'slow' - what planet are some of you guys on?!
Apple - keep up the good work, I'm excited to see what you come up with next. If it's innovative and new, I'll buy it. If not, I'll sit and wait for whatever comes next. If a competitor releases something with a must-have feature for my business, i'll buy that.
Apple don't need to provide all things to all people, just continue to sell high quality products which appeal to a majority.