Analyst Speculates Apple Prepping Video Subscription Service to Challenge Netflix

MacRumors

macrumors bot
Original poster
Apr 12, 2001
49,974
11,254
https://www.macrumors.com/images/macrumorsthreadlogodarkd.png




Speculation about Apple's plans for its massive new data center in North Carolina has been running rampant for quite some time, and we're always hesitant to place too much emphasis on claims of research analysts, but one report from Jefferies analyst Peter Misek is gaining some attention today for its claim that Apple may be preparing to take on Netflix in the streaming video subscription market.
Apple is on the cusp of launching a "a new far reaching cloud-based service" focused on video, writes Jefferies analyst Peter Misek in a big report this morning.

Misek says Apple will use its new massive data center in North Carolina to offer an advanced web-based video subscription product that rivals Netflix.
Last week, a report surfaced claiming that Apple had locked in as much as 12 petabytes of storage purportedly set to support video download content. While Apple has been said to be preparing to roll out a cloud-based MobileMe revamp that would allow users to store video, music, and photos on Apple's servers, Misek argues that Apple will further use the capacity to launch a Netflix-like service that would serve to further drive sales of Apple hardware.

Misek sees Apple's plans to potentially double the size of its new data center in the future as the first step towards a massive expansion of its server capacity that could see the company rolling out multiple such sites around the world in the years to come in order to support massive storage and streaming capabilities for such services.

Article Link: Analyst Speculates Apple Prepping Video Subscription Service to Challenge Netflix
 

MikeVarney

macrumors member
Jun 17, 2009
51
44
Hmmmm

I really can't see Apple getting more content at the same price as Netflix, or the same content at a lower price.

Granted Netflix can't sustain their pricing model forever, but Apple doesn't have many instances of making "better" and "cheaper" at the same time.
 

bobsentell

macrumors 6502a
Nov 14, 2008
836
0
Alabama
Makes sense. That's probably one of the biggest uses of the ATV and Apple doesn't get a cut of that action.

That being said, Netflix inclusion is the only reason I bought the ATV2. If they cut Netflix, I'll by another product.


Apple should just buy Netflix.
I doubt it. There would be an "anti-monoply" uprising so big that it makes the AT&T/T-Mobile merger look popular.
 

iOrlando

macrumors 68000
Jul 20, 2008
1,811
1
I highly suggest people read the entire report...if possible.

It actually is an overall good recap of basically everything that is out there concerning possible iOS cloud/TV content/Apple TV.

Having little snippets pulled from here and there dont do it justice.
 

Yvan256

macrumors 603
Jul 5, 2004
5,049
927
Canada
Netflix advantages:
- available on a lot of platforms (Xbox360, PS3, Wii, :apple:TV, iPhone/iPod touch/iPad, some set-top boxes, Silverlight)
- low cost (around 10$ per month, unlimited streaming)

Netflix disadvantages:
- only available in USA and Canada (extremely limited selection in Canada)

Apple advantages:
- could be launched in a lot of countries (probably everywhere there currently is an iTunes Store)
- already have a lot of iTunes Store user accounts worldwide

Apple disadvantages:
- would probably require an Apple-made device to access the content (bonus: no Silverlight installation required on Mac), as I don't see Apple making an app for the Xbox360, PS3, Wii and other set-top boxes (they'd rather sell you an :apple:TV)
- their servers are located in the USA, so I don't know if it's enough to serve streaming media worldwide. Do they currently have servers in other countries for the international iTunes Stores?

Technical issues aside, however, it all boils down to selection and price.
 

Ieo

macrumors 6502
Jun 17, 2009
251
0
If they do something like that, power to them- as long as they don't charge a ridiculous fee I'll probably subscribe if it offers something netflix doesn't....but I don't see me dropping netflix anytime soon. If they decide to try and shut-out netflix on their (apple's) platforms in order to promote their own product, I will definitely side with netflix. Netflix has been good to me and I'm pretty loyal.

*Edit*

Although, it might be really nice (at the beginning at least) as far as buffers and video quality go: My ISP is ****ing horrible about throttling Netflix, Youtube, Hulu, etc. I have an 8 down/2 up connection, and yet it takes me 10 minutes of buffering to watch a 5 minute 320p youtube clip? **** that. If they weren't the ONLY ISP available here in podunk, I would drop their ass.
 

lowonthe456

macrumors 6502
Oct 27, 2007
438
0
This doesn't make sense to me... Why would they have included Netflix on the ATV2? I'm thinking no.
exactly. this analyst doesnt know what he's saying. Apple would never off a competing service in a hardware product if they planned to compete against it.

this story is bunk
 

pmz

macrumors 68000
Nov 18, 2009
1,949
0
NJ
Only question. Why?

Some say Apple need to buy Netflix. Have those of you even considered what Netflix charges for monthly streaming?

$8

Apple will never let customers eat that much for so little. The day Apple buys Netflix, DVDs would stop, and streaming would go up to $30 a month.

Promised.
 

Lyrrad

macrumors member
Aug 24, 2008
59
0
Apple is unlikely to buy Netflix. Some of Netflix's contracts with media companies likely include a termination clause that can be invoked when the company is bought. That's likely why Apple had to shut down Lala after they bought it.
 

seveej

macrumors 6502a
Dec 14, 2009
822
50
Helsinki, Finland
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_1 like Mac OS X; fi-fi) AppleWebKit/532.9 (KHTML, like Gecko) Version/4.0.5 Mobile/8B117 Safari/6531.22.7)

It all boils down to that data center in NC.
Apple has taught me to never expect little, so my money is on somthing so outrageous no analyst will think of it.
 

azentropy

macrumors 68020
Jul 19, 2002
2,495
1,712
Surprise
I don't buy it. Apple creates services that help it sell more hardware. I don't see creating a Netflix competitor would help to do that.
 

barkomatic

macrumors 601
Aug 8, 2008
4,138
1,927
Manhattan
There's a lot of content that the on-demand portion of netflix doesn't include. If Apple can get more new releases I could see it as a complementary service to netflix--but not a replacement. In the end, much of the most popular content will still only be available on disc from netflix.

If this turns out to be true, I doubt Apple's price model could match the value in netflix. I'm sure it will be better integrated and more convenient to use however.
 

dethmaShine

macrumors 68000
Apr 13, 2010
1,697
0
Into the lungs of Hell
Only question. Why?

Some say Apple need to buy Netflix. Have those of you even considered what Netflix charges for monthly streaming?

$8

Apple will never let customers eat that much for so little. The day Apple buys Netflix, DVDs would stop, and streaming would go up to $30 a month.

Promised.
Ya. Just like Apple went pro-consumer with $.99 songs instead of buying the entire CD. Apple is not good for the consumer. Nopes. Trust me, its not.
 

paul4339

macrumors 65816
Sep 14, 2009
1,404
666
Only question. Why?

Some say Apple need to buy Netflix. Have those of you even considered what Netflix charges for monthly streaming?

$8

Apple will never let customers eat that much for so little. The day Apple buys Netflix, DVDs would stop, and streaming would go up to $30 a month.

Promised.
Agree. If Apple bought Netflix they'll have to raise prices. Netflix is inexpensive, Apple is typically premium.
Also, Netflix Inc is quite expensive ($12B) and other than a subscriber base, I'm not sure if they have technology or business model that isn't too hard to duplicate...at least nothing strategic to Apple. P.
 

Full of Win

macrumors 68030
Nov 22, 2007
2,615
1
Ask Apple
This doesn't make sense to me... Why would they have included Netflix on the ATV2? I'm thinking no.
Why did Apple add iPod / iTunes support to a Motorola phone and then the next year introduce their own phone? Apple has the morals of an alley cat.
 

JulienNantes

macrumors newbie
Aug 28, 2009
25
1
France
IMO Apple built this giant datacenter in order to launch its own search engine to compete with Google. Why ?

1) When Google launched Android, S. Jobbs became furious, saying that Apple respected Google and didn't try to go on the search market. He was calling for revenge. Soon after, Apple started to build this data center.

2) Google is now a strong competitor to Apple, and Apple isn't free to not use (yet) Google's services, like their search engine, Google Maps and so on. Clearly, Apple can't consider that with an happy heart.

3) This new datacenter is really much too big for just handling the few things rumors talked about : MobileME, video, etc. It's obvious they are watching bigger.

4) It makes sense if Apple want to turn iAdd into a success. (EDIT)
 
Last edited:
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.