Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Analyst Speculation Points to 2013 for Launch of Apple Television Set

Shrink said:
Given Apple's penchant for for, how shall I say this, fulsome pricing... I can't imagine what a 55" Apple TV Set might cost.

A little frightening to consider.:rolleyes:
Click to expand...

Yes, it's time to stop eating, drinking, err and start saving big time....Now where did I put that lottery ticket renewal...?:) Because I know I will want one...It's just the force!
 
of all of you guys out there.

would you guys buy an Apple made TV over a TV from other makers,

if it would have the same resolution and the same size which is like x2 more expensive?

if all it took was to buy a tv from the other maker and buy a apple tv?

----------
kevinfulton.ca said:
As somebody who was in the industry for close to 10years, I still find it hilarious when people say this. It's a well known fact that there is little to no profit in televisions which is why so many people couldn't get their head around why Apple would even CONSIDER getting into the industry since they're used to their 30-40% profit margins. Even Samsung (most likely the largest TV manufacturer) is spinning off their LCD division because of profit losses. If Apple goes the OLED route they may remain competitive for the first 3 months until the rest of the television market starts on the "race to the bottom" that occurs like clock work every year. Televisions have become nothing more then a loss leader. If Apple does it they may need to take the Kindle Fire route and sell the TV's at cost to make money off of services. I'm still of the belief that they'll stick with the Set-Top-Box and this "New Apple TV" that's being rumored will be a new streaming service and not an actual TV set. To me that is far more exciting.
Click to expand...


I dont think that samsung is losing money because of the nature of the TV industry.
I think samsung or other makers are loosing money because of bad management.

For example. US private colleges. they charge like 40k+ and 50k+ including dorms. yet they loose money. Not because of the fees they dont charge but because their management sucks.
 
PlutoPrime said:
iTV will be less about the hardware and software than people think.

Yes, there will be beautiful hardware, and some interesting innovations on the remote interaction. But it'll primarily be about change in content delivery.

The concept of channels will disappear.

You will specifically search for & subscribe to the smallest common denominator: The shows themselves.

iTV will be as much about how apple manages to get content licensing deals as it is about getting out a new sexy hardware. The whole ecosystem needs to evolve for the hardware to be anything more than a giant Apple Cinema display with an Apple TV integrated inside it.
Click to expand...

it won't be called iTV
 
fruitycups said:
of all of you guys out there.

would you guys buy an Apple made TV over a TV from other makers,

if it would have the same resolution and the same size which is like x2 more expensive?

if all it took was to buy a tv from the other maker and buy a apple tv?

----------




I dont think that samsung is losing money because of the nature of the TV industry.
I think samsung or other makers are loosing money because of bad management.

For example. US private colleges. they charge like 40k+ and 50k+ including dorms. yet they loose money. Not because of the fees they dont charge but because their management sucks.
Click to expand...

Simple answer to that is no.....I have an excellent Toshiba smart TV... The Apple offering will have to be a lot more than a nice alloy case with a standard TV inside it....But it won't be will it?
 
srxtr said:
If this "Apple Television Set" is nothing more than Apple TV integrated into a regular TV with maybe Siri, I'm gonna be majorly disappointed.
Click to expand...

What more do you want? Apple monitors, while extremely high quality, have an enormous premium in terms of price compared to similarly sized monitors. Very few people are going to spend an extra $1k+ on a TV just because it has the Apple logo. iPods, iPhones, iPads, even the mac PCs are all pretty comparable in terms of price with their competitors. There's a reason you see the average joe using a dell or samsung monitor and not an Apple monitor... they're really expensive.
 
PlutoPrime said:
iTV will be less about the hardware and software than people think.

Yes, there will be beautiful hardware, and some interesting innovations on the remote interaction. But it'll primarily be about change in content delivery.

The concept of channels will disappear.

You will specifically search for & subscribe to the smallest common denominator: The shows themselves.

iTV will be as much about how apple manages to get content licensing deals as it is about getting out a new sexy hardware. The whole ecosystem needs to evolve for the hardware to be anything more than a giant Apple Cinema display with an Apple TV integrated inside it.
Click to expand...

They could do all that with an Apple TV set-top box.

TVs had a major sales bonus with HD and the thin form factor. Manufacturers have tried to keep that going with 3D (which didn't excite the market) and now smart TV (which so far hasn't excited the market either). In trying to sell all the units the factories can create (producing volumes to cope with the boom), margins have got razor thin.

This hasn't stopped Apple before, but it has to be a game changer. I haven't seen anything yet that will do that.

Maybe it is as much about tapping into the oversupplied market which enables them to purchase the panels at a reasonable price.
 
Caliber26 said:
I agree with you. It seems like this is one market that would be very challenging for Apple to take on unless, of course, they have some major plans for how they plan to revolutionize the way we watch TV. They proved themselves with the iPod and iPhone, two markets that were saturated with an endless amount of options, so who's not to say they can't or won't change how we see TV in the near future. But, if an Apple-branded display with Apple TV software is all they have to offer, I think it'd be wiser for them to license out their Apple TV & AirPlay to existing manufacturers.
Click to expand...

Some argue that Apple only plays in the premium market. While this is true for all of their products, I'm not entirely sure whether there's a premium market for televisions.

Anyway. As you've said, Apple has to revolutionize the way we watch content on our TV's. A great display won't suffice.
 
Here are some ideas on what Apple could do for a TV set.

1. Put AppleTV motherboard inside.
2. Put a board to connect to traditional cable suppliers if they can insert some sim card to identify which cable supplier can be used.
3. Put the guts of a MacMini inside so people can use it like a TIVO product along with email, browser and various apps and games. They could potentially market a nice 1080p 45, 50, 60, 70 screens for just slightly more than what a decent TV costs. Would they have to do 3D? I don't think 3D is that big of a deal until they figure out how to do without the glasses.
 
Apple TV (an actual tv) is the toughest product Apple will ever tackle imo. Compared to everything else that Apple makes, consumers expect the tv to last for years and years. Also, apple alraedy have the Apple TV box, which turns any tv into an Apple TV, so no reason to stick with the apple ecosystem. I can see the next Apple TV including Siri voice recognition.
 
Judging by my post-lunch bowel movements, I'm speculating monkeys will fly out of my ass sometime within the next 4 hours. But that doesn't mean it will happen, though. I wish analysts would shut the hell up until they have something meaningful to base their predictions on.

(side note: I really DO think monkeys are going to fly out of my ass.)
 
hahahahaha

analysts predict something in the future...if not this year we'll adjust it to later.
 
Even though it's the easiest conclusion to come to, and very popular, I'm still unconvinced that they will ship actual television sets.

I find it hard to believe that when Jobs said he finally cracked it, he was thinking, "Apple will make TV sets with AppleTV built in!" That's too easy.

I believe it will be a device and some sort of service/content deal that can be used with consumer's existing, perfectly well functioning televisions. That market is infinitely larger than the market of people willing to ditch their current flat screen TV for an Apple television which will need to be sold at a high enough price to prevent the erosion of Apple's margins.
 
Personally, I don't see what Apple could come up with here that would get me to buy. I do not have cable or satellite and the few TV shows I watch I buy in iTunes. Same with movies. I have ATV so I can view my iTunes content on my TV instead of my iMac, but I watch about half of my iTunes content on my iMac too. I have no interest in playing games or running apps on TV either.

I know I am in the minority here, but just saying ...

I will be interested to see how this plays out though.

----------
Radeon12345 said:
The colour on that TV is all wrong ;)

Image
Click to expand...

Do I see a couple of dead pixels in the lower left corner???:D

----------
BJMRamage said:
hahahahaha

analysts predict something in the future...if not this year we'll adjust it to later.
Click to expand...

Predicting the future is a lot more difficult than predicting the past.:D
 
If we can somehow plug our cable box/satellite dish into this Apple TV and it sorts it out into a much better user interface/search feature, then I think it'll be a seller. We get the same content that we have, but a whole new way to interact with it.

For example, I can just ask Siri to put the Laker game on and it'll search for the channels, rather than me flipping through or remembering that its channel 734 or 756 or whatever... If it's not on, Siri can set a reminder on my iPhone when it is on.

It'll also be nice if there are moving tiles on the home screen previewing what the channels are showing right now.
 
The Economist said:
Anyway. As you've said, Apple has to revolutionize the way we watch content on our TV's. A great display won't suffice.
Click to expand...

I have to wonder sometimes... I wonder because I see and hear about all of these people that want to dump an iPad 2 for the new iPad. There was a minor spec bump, but the only major change was to the graphics. There seems to be plenty of demand there.

Not having seen one, I'm still trying to figure out if the display is really that good or if there are just a lot of Kool-Aid drinkers out there. Regardless, Apple is doing something to get people to buy their new stuff.

So let's set aside the TV market for a sec. We have the iPads to compare, if the markets react the same way, what do you think?

Now, the catch to that is the prices are similar to what they paid for the last generation iPad... Still, something to think about, at the very least.
 
I think Apple could provide a TV with enough processing power to virtualise set top boxes. So rather than your cable provider supplying a box, you just download their app.

An area where TVs are lacking is audio. Enthusiasts get their 5.1 surround sound systems, but most put up with below par stereo. I've been demoed the Bose TV that includes a virtual surround system that was very convincing (except for being overly base heavy as Bose products generally are). Apple could do something along those lines. If it is built in, there should be no trouble with lip sync, something that puts some off getting a separate system.

These are just some ideas I came up with. If I was an analyst, I'd be claiming Apple are going to do them.
 
Caliber26 said:
I agree with you. It seems like this is one market that would be very challenging for Apple to take on unless, of course, they have some major plans for how they plan to revolutionize the way we watch TV. They proved themselves with the iPod and iPhone, two markets that were saturated with an endless amount of options, so who's not to say they can't or won't change how we see TV in the near future. But, if an Apple-branded display with Apple TV software is all they have to offer, I think it'd be wiser for them to license out their Apple TV & AirPlay to existing manufacturers.
Click to expand...

A TV is about displaying and giving access to content. For most people the access is through the cable company's box, their xbox, ps/3, dvd, blu-ray, apple TV, internet connection, etc. If Apple could eliminate the boxes, or bring everything into one, that would be a great thing, but there are too many conflicting interests.

The other thing is that a TV display lasts for years. Whatever Apple can add to that might need more frequent replacing in order to keep up with new options.
 
I think the only way for it worthwhile, it has to be more than an extension of an AppleTV is an iMac for the living room or bedroom. This "iMac for the living room" will be like an iMac with a user interface designed for living room interaction - gestures instead of mouse or touchscreen controls although it'll probably work well with iPod Touch or iPhone-like remote, and AppleTV/iOS-like UI. In other words, it's more like a repackaging and repositioning of the iMac for living room or bedroom uses, large screen for living room, and current iMac screen sizes for the bedroom (or dorm room). It maybe more ideal to run this off of iOS-like hardware instead of Mac hardware provided that is sufficient to recreate the iMac-type capabilities that people would want in the living room.

It is likely to cannibalize on iMac sales, but may make the "desktop PC" worthwhile to a much larger group of people who never considered getting one esp. in emerging economies such as China or Indonesia. They don't get in a direct head on fight against existing TV makers and have a good excuse to sell the product with a high margin.
 
Hannspree_AppleTV_2.jpg
 
mertyz said:
MacBook Air launched in 2008 :p

So they release a new product after X years from the previous one where X is incremented by 1 each time.

2007 - 2008 - 2010 - 2013 - 2017 - 2022

Maybe around 2022 they may release the iPad Mini just to make Digitimes happy.
Click to expand...

I was talking about iOS devices not Macs. The MBA is not an entirely new product anyway. It's simply a MacBook redesigned.
 
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back