The iPhone 10 is going to sell. This is the most anticipated iPhone in history. Like I said in a previous post, I work at Best Buy as the Verizon rep and the amount of preorders for the 8 was not good at all. The common theme was "Nope, I'm waiting on the 10" Folks want newer and cooler. The 8 isn't bad but it's still rocking the same design as what most folks got 2-3 years ago. The general population doesn't give a damn if its faster or has more cores or fusion chips. All they see is a phone that looks the same as something that they already have...and they also see a radically changed phone (iPhone 10) that physically looks newer and cooler that's coming out in just about a month. So yeah the 10 is going to sell like hotcakes and break yet another apple record. I expect black Friday type of lines at my store when the phone launches. Tbh I don't give consider the iPhone 8 really a launch. The legit launch is gonna be when the 10 comes out. It's gonna he insane and folks are gonna be acting a damn mess. The hype for this 2017 Jesus phone is unreal. I already know I'm gonna be working a crazy ass schedule lol kill me now....actually let me get my 10 first lol
It depends on the country though doesn't it? In the US it's around £300 cheaper than in Europe. If we ignore it's a radically different looking iPhone for a minute we have to look at the price. Even on carrier plans it's at least £60p/m plus a substantial upfront fee here. It's economically impossible for a phone costing that much to have anywhere near the same level of outreach as previous iPhones. I'm sure customers you speak to are very enthusiastic, but they've taken the time to visit a phone shop. Online upgraders or people who enjoy deals make up a large segment too and so far the hype is unproven.
I think the iPhone X will sell well for its limited numbers and no doubt will sell out fast. I think this year will see a slowed year for sales as the iPhone 8 is only slightly better than an iPhone 7. Last year already showed a trend of less people upgrading due to saturated releases since the iPhone 6. I haven't seen much to suggest the X is suddenly going to be affordable to all iPhone users.