What is there to turn around though? Marketshare is falling because the overall market is being saturated by low-end, low-cost android phones running an OS thats 2+ years old. iPhone sales have continued to increase like for like, quarter to quarter since launch.
These kinds of stats are only put out to make Android look good, when in reality, after all it's business, Apple is taking 50%+ of all the money made in the smartphone market, with just just 13% of marketshare, and next year it will likely be a continued increase in sales, 50%+ of profits of all smartphone sales with 10% marketshare. So in effect, even better performance than now. Tim deserves a bonus, not hate.