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Android Switchers Drive iOS Adoption in Europe During First Quarter

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Apr 12, 2001
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Kantar Worldpanel has released new smartphone operating system market share data for the first quarter of 2015, providing a regional breakdown of Android, iOS, BlackBerry, Windows Phone and other mobile platform adoption in the United States, Australia, United Kingdom, France, Germany, Spain, Italy, China, Japan, Argentina, Brazil and Mexico during the three-month period ending March.

Kantar-Q1-15-USA1.jpg
Android continued to have the highest market share among mobile platforms worldwide, as expected, although the continued success of the iPhone 6 and iPhone 6 Plus helped drive iOS adoption higher in the first quarter. Kantar Worldpanel claims that 32.4% of Apple's new customers in the five big European countries surveyed switched to iOS from Android during the first three months of the year.

​
The regional breakdown for each platform per country:

United States:
Android: 58.1%
iOS: 36.5%
Windows Phone: 4.3%
BlackBerry: 0.4%
Australia:
Android: 52.3%
iOS: 38.4%
Windows Phone: 7.3%
BlackBerry: 1.6%
United Kingdom:
Android: 52.9%
iOS: 38.1%
Windows Phone: 8%
BlackBerry: 0.7%
France:
Android: 64.6%
iOS: 19.4%
Windows Phone: 14.1%
BlackBerry: 1%

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Article Link: Android Switchers Drive iOS Adoption in Europe During First Quarter
 
Article Link
https://www.macrumors.com/2015/05/06/kantar-worldpanel-ios-android-q1-2015/
these 7 % in Spain account for stolen iPhones from tourists by the way. just kidding ... or maybe not ;)
 
So I take it that there are almost no wealthy people in Spain, Argentina, Brazil, or Mexico? :D
 
Windows Phone doesn’t seem to be doing all that bad in Europe.
 
I have 3 tablets, but only 1 phone.

I have an iPad Mini Retina, an nVidia Shield, and an ASUS Vevo NoteTab 8. As far as I know each one is considered a best in class device for the OS they run. I respect them all and use them all.

When I am working, I trust my iPad implicitly. I teach Information Security. I am a student and write papers. My iPad coupled with a clamshell replaced my laptop last year.

When I am playing (experimenting or games) I use the Android. Its Linux base makes it a powerful ally. I am enjoying it as a console replacement. If Steam used Android as its base, my shield devices would be the ultimate for entertainment.

When I am watching movies I like to watch them on the Asus. Most of my movies are iTunes based. I installed iTunes for Windows and watch on it as opposed to my iPad because the screen format matches the video format.

I would not change any of the three of them.

Market share is irrelevant. I have three different devices. And I enjoy them all. Market share does not change their value.

I have an iPhone though. Android is good for games, and I like it for that. Windows is good for compatibility to enterprise systems, it does a great job. But when I need to depend on a system, and get work done...

It's an Apple every time.
 
Google and the Android OEMs should be absolutely embarrassed that a high end device from one manufacturer has so much market share.

I mean seriously you're selling $50 phones off contract, there are dozens of you, and you outspend Apple in marketing by a country mile. What the heck is wrong in Android land?
 
But but but......

Android users have been telling me they have 80% of the market and iOS has less than 15%.

Of course, they quote sales estimates from Strategy Analytics that show these sales figures and somehow think that's the same thing as subscriber share (actual devices in use). Something most of us knew all along.
 
Moral of this study. People like cheap android phones. They should show the market share for premium Android phones. 100% Guaranteed it would be a lopsided victory for Apple.
 
Really quite amazing that Apple can make one/two phones a year and that competes with the hundreds and thousands of Android phones created year on year.

Good Game Apple.
 
kcirtap00 said:
So I take it that there are almost no wealthy people in Spain, Argentina, Brazil, or Mexico? :D
Click to expand...

I would say that all of these countries are in the "emerging market" category. And Apple has not had as much traction in those areas. Clearly cost is a driver there which makes Apple less attractive. Size also matters because often the phone is the only "computer." that someone will have access to.

The new sizes for Apple helps, but only in later years where the older models become available in the secondary market.
 
Wp

I think I'm most surprised by the Windows Phone numbers. Didn't realize it was doing as well as that.

I've still never met/seen anyone that actually has/had one.
 
newagemac said:
Google and the Android OEMs should be absolutely embarrassed that a high end device from one manufacturer has so much market share.

I mean seriously you're selling $50 phones off contract, there are dozens of you, and you outspend Apple in marketing by a country mile. What the heck is wrong in Android land?
Click to expand...
Not really, but OK. Different strategies for both OS's. Apple wanted to control iOS from the start which is why they make the iPhone and iOS. Google wanted to get Android out for everyone to use which is why many manufacturers make Android devices. It is honestly no different from Windows and Microsoft in that regard. Just because it is a different strategy to get from point A to point B doesn't mean there is anything 'wrong.' In the end, Google and Apple both want the same thing: For you to use their operating system.
 
Fascinating Trends

It is so fascinating scrolling through the interactive chart. Most of the year Android dominates the market and overtakes every other platform. But then, ever September, Apple announces their new phone, and in a matter of two months it not only meets the massive lead Android had, but it dramatically overtakes it.
 
kuwxman said:
Not really, but OK. Different strategies for both OS's. Apple wanted to control iOS from the start which is why they make the iPhone and iOS. Google wanted to get Android out for everyone to use which is why many manufacturers make Android devices. It is honestly no different from Windows and Microsoft in that regard. Just because it is a different strategy to get from point A to point B doesn't mean there is anything 'wrong.' In the end, Google and Apple both want the same thing: For you to use their operating system.
Click to expand...

Agreed...for the Android OEMs (besides Samsung) looks like a zero to very little profit to be made - but for Google, it makes sense- they want eye balls for Ads and they have a billion of them. I don't follow Google finances to say if they are making or not making money from the Android OS but at a high level its a good plan for them.
 
Oletros said:
Spain emerging market? What?
Click to expand...

In the same way that Italy and Greece are. They are part of the EU, but they do not have a stable economy like Germany and UK. High unemployment and high debt, low GDP growth. Maybe there is a different term to use here, but my other comments I think apply.
 
EricTheHalfBee said:
But but but......

Android users have been telling me they have 80% of the market and iOS has less than 15%.

Of course, they quote sales estimates from Strategy Analytics that show these sales figures and somehow think that's the same thing as subscriber share (actual devices in use). Something most of us knew all along.
Click to expand...

It think you are a little confused and mixing Kantar numbers with worldwide numbers, but don't let that break your rant

----------
Cuban Missles said:
In the same way that Italy and Greece are. They are part of the EU, but they do not have a stable economy like Germany and UK. High unemployment and high debt, low GDP growth. Maybe there is a different term to use here, but my other comments I think apply.
Click to expand...

Italy, Spain and Greece are not emerging countries,
 
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