Android Switchers Drive iOS Adoption in Europe During First Quarter

[Lankyman]

So I take it that there are almost no wealthy people in Spain, Argentina, Brazil, or Mexico?

Or you could argue they are just very smart.

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Google and the Android OEMs should be absolutely embarrassed that a high end device from one manufacturer has so much market share.

I mean seriously you're selling $50 phones off contract, there are dozens of you, and you outspend Apple in marketing by a country mile. What the heck is wrong in Android land?

Speaks volumes about the society in which we live. We care more about peer pressure and perception then the suitability of the product we are using. Well at least some do.

Hopefully one learns as one gets older.

 

[CEmajr]

The iPhone 6 has really been a huge success. This is the first time that I'm beginning to wonder whether Apple will be able to top the previous iPhone's sales when the 6S comes out later this year.

 

[Lankyman]

The iPhone 6 has really been a huge success. This is the first time that I'm beginning to wonder whether Apple will be able to top the previous iPhone's sales when the 6S comes out later this year.

I wouldn't worry on that score. All the usual suspects will be back out there wasting more of their hard earned cash.

 

[ErikGrim]

Spain emerging market? What?

Probably the more correct term is a devolving market. Economic regression putting it on the same footing as emerging markets. But in a sadly more negative way.

 

[D-Dave]

I would say that all of these countries are in the "emerging market" category. And Apple has not had as much traction in those areas. Clearly cost is a driver there which makes Apple less attractive. Size also matters because often the phone is the only "computer." that someone will have access to.

The new sizes for Apple helps, but only in later years where the older models become available in the secondary market.

Considering that Germany also has an Android marketshare above 70% AND is among the wealthiest nations...that whole argument does loose some traction...

 

[Dennison]

Windows Phone?

... wait a minute, Microsoft makes phones? That's not the "Zune?" thing or whatever, or is it?

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Okay, I kid. Interesting to see Blackberry still (somewhat?) existent.

 

[sleestak]

So I take it that there are almost no wealthy people in Spain, Argentina, Brazil, or Mexico?

How do you explain the figures for Germany?

I always find this perception amusing - I'm an electrical engineer at a large consulting firm and I'd say 80% of my fellow engineers (all of whom make very good wages) use Android phones. I walk into a McDonalds and 3 out of 4 kids working behind the counter have the latest and greatest iPhone - priorities I suppose.

Another item that plays into the Android adoption in foreign countries is the fact that carriers are less likely to lure their clientele into lengthy contracts by subsidizing their phones. Those people want to buy practical, unlocked, GSM phones that they can pop a SIM card into and not have to screw around with carrier locked devices.

Either way, both iOS and Android are very functional systems when comparing hardware of similar ability. In fact, the new Android flagships cost just as much, if not more, than the iPhone.

 

[Endymion.dark]

these 7 % in Spain account for stolen iPhones from tourists by the way. just kidding ... or maybe not

This is rubbish. The criminal rate in Spain in much lower than in the U.S., the UK or Germany. Why are you so mean? Did it happen to you?

 

[Mike MA]

How do you explain the figures for Germany

Actually it's not that easy to compare those two, either for Germany or any other country as well.

Android is also serving the low cost market, meaning you get fully subsidized mobiles running Android OS. A market segment, that Apple is not active in.

Though creating a causal nexus between the wealth of certain people and the market penetration of different mobile platforms is quite complex I guess.

 

[bushido]

This is rubbish. The criminal rate in Spain in much lower than in the U.S., the UK or Germany. Why are you so mean? Did it happen to you?

I got my Nexus stolen and someone grabbed my iPhone but I tackled that bitch and took it back. friend got his iPhone grabbed right out of his hands in the metro but ran after him. some study abroad student in my class from the US had 2 iPhones stolen in 1 month granted she is very clumsy. Two weeks ago someone stole my metro Pass and ten bucks out of my pocket. I still don't understand how. I had my hands in my pockets most of the time. I am particularly speaking of my experience living in Barcelona. just walk down LA Rambla especially at night. walking there makes you especially aware

 

[Oletros]

I got my Nexus stolen and someone grabbed my iPhone but I tackled that bitch and took it back. friend got his iPhone grabbed right out of his hands in the metro but ran after him. some study abroad student in my class from the US had 2 iPhones stolen in 1 month granted she is very clumsy. Two weeks ago someone stole my metro Pass and ten bucks out of my pocket. I still don't understand how. I had my hands in my pockets most of the time. I am particularly speaking of my experience living in Barcelona. just walk down LA Rambla especially at night. walking there makes you especially aware

Criminality in Barcelona is lower than London or Paris. But nice try

 

[Endymion.dark]

Criminality in Barcelona is lower than London or Paris. But nice try

We do have issues with Romanian gypsies and North Africans. Don't you have this with other suburban nationalities in the USA?

 

[bushido]

Criminality in Barcelona is lower than London or Paris. But nice try

anything under 400€ isn't even considered a crime so "nice try". I live there I know. take out your smartphone on la rambla at 2 am and those hookers go after u like a pigeon after bread crumbs

Oh another funny story. when I was flying back to Germany some guy came walking over to me at the airport asking me for money (he just wanted to see where I'd be putting my wallet) to afford another ticket to "mexico" cuz he missed his flight and needs to buy a new ticket.

anyway.. OT

 

[Endymion.dark]

anything under 400€ isn't even considered a crime so "nice try". I live there I know.

Hopefully, it isn't. A crime is something worse than picking up a wallet... That's a fault which is recorded. Anyway, an iPhone costs more than €400 to my knowledge.

 

[Oletros]

anything under 400€ isn't even considered a crime so "nice try". I live there I know. take out your smartphone on la rambla at 2 am and those hookers go after u like a pigeon after bread crumbs

Oh another funny story. when I was flying back to Germany some guy came walking over to me at the airport asking me for money (he just wanted to see where I'd be putting my wallet) to afford another ticket to "mexico" cuz he missed his flight and needs to buy a new ticket.

anyway.. OT

Crime index includes that class of things.

And, by the way, I also live and work in Barcelona.

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We do have issues with Romanian gypsies and North Africans. Don't you have this with other suburban nationalities in the USA?

I live in Barcelona and yes, we have problems with Romanians and North Africans

 

[kdarling]

Android continued to have the highest market share among mobile platforms worldwide, as expected, although the continued success of the iPhone 6 and iPhone 6 Plus helped drive iOS adoption higher in the first quarter.

Yep, as expected.

Kantar Worldpanel claims that 32.4% of Apple's new customers in the five big European countries surveyed switched to iOS from Android during the first three months of the year.

So it looks like the average was about a 3% switch to iOS because of the larger phones. And Kantar says 1/3 of those new customers came from Android. So basically about 1% of Apple's total customers came from ex-Android users. Not a huge number. Maybe 300K people in the UK, for instance.

So I take it that there are almost no wealthy people in Spain, Argentina, Brazil, or Mexico?

In the countries where high end phones sell best, such as the USA, buyers often spend $200 or less upfront. In some places, almost nothing. But that doesn't necessarily mean they're poor.

Subsidies are a key factor. Even rich countries avoid the iPhone without them. (See Japan example at bottom.)

Rich or poor, people around the world tend to spend $250 or less upfront for a phone. It's not about the total cost over time, it's the upfront layout that matters.



Another factor is that today, a $250-total-price smartphone is often actually a pretty nice device, with large screen and good capabilities. It isn't necessary to spend $650 for a good smartphone any more.

This is why Japanese are so smart ...

Yes. When the iPhone was first introduced in Japan, it sold extremely poorly. Like most countries without a subsidy, it only got to around 10% of the market.

Then the Japanese carriers started basically giving them away for free with a contract. Instantly iPhone adoption jumped like crazy.

 

[fermat-au]

"Winter is coming." --Android

Yes 'Winter is coming' for both Android and iOS users living in the Southern Hemisphere.

 

[tdale]

It is so fascinating scrolling through the interactive chart. Most of the year Android dominates the market and overtakes every other platform. But then, ever September, Apple announces their new phone, and in a matter of two months it not only meets the massive lead Android had, but it dramatically overtakes it.

LOL. Hardly worth a reply, but I will. Maybe the stats should be taken prior to the iPhone 6 launch, that will give the opposite result. Look at globally, after both platforms have launched their 2015 top tier phones to avoid the biased comments

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Moral of this study. People like cheap android phones. They should show the market share for premium Android phones. 100% Guaranteed it would be a lopsided victory for Apple.

Victory, maybe, lopsided, no. Show the market share for premium iOS, Android and Windows phones.

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I think I'm most surprised by the Windows Phone numbers. Didn't realize it was doing as well as that.

I've still never met/seen anyone that actually has/had one.

I guess the year on year growth is very good, although the share is low, but the low share isn't representative of the popularity, it means many that would've bought one, are already entrenched in the OS they have used for years. The big move in Windows 10 (modern look, Traditional Windows and Metro) will give some halo effect as users look to integrate more. I see an anecdotal move from Google integration as Googles rep becomes more about snooping than integration

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Google and the Android OEMs should be absolutely embarrassed that a high end device from one manufacturer has so much market share.

Many buy the OS they want, not the phone they want, thats choice 2. So, they buy iOS or Android, or WP. If iOS there is no choice, so your argument that one phone outmatches all others is due to Apples business model, not clear choice.