Andy Rubin's Essential Shutting Down, Newton Mail Service Ending Too

DeepIn2U

macrumors 603
May 30, 2002
6,386
1,819
Toronto, Ontario, Canada
You know, I had well wishes for the dude when he was starting up with this Essential phone, but during the announcement or interviews near launch, he was with Walt Mossberg, and certain questions he responded to with some very unnecessary and odd criticisms of Apple. Wish I can recall what exactly it was, but in my books he lost a lot of credibility with how he was speaking at that time.

Not surprising anyway that Essential is done.
I recall that on Re/Code with Walt.

the other issues I saw was:
He invented or co invented the SideKick/Hiptop OS (Danger, Inc) and left that shortly before it went bust a few years later at T-Mobile. In the tech industry we called it Then Ghetto Blackberry’ lol having supoort calls at T-Mobile L2 where a drug dealer called to have the Sidekick 2 (just launched) added to his account and hearing “shoot I locked it in my car, hold up (crash: broken car window) ... “ hilarious times.

the other issue was Rubin former alumni of Google makes HUGE cash so why did he need funding to launch the product and business before shipping, for nearly two years before the Oh-1 was announced.
He still gets Google royalty - anyone with a new Gmail account still sees the greeting first email with his name in the signature field.

yeah good promise but that interview he avoided a lot of specific questions he should’ve answered.
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Isn't Andy Rubin the no-talent hack that came up with Android by copying BlackBerry, and when the iPhone came out they scrapped the whole idea to make a bad copy of iOS? I remember there was some article describing the events around the original iPhone launch and why Steve Jobs was so livid at this guy
oh crap I forgot about that!
It’s like Jobs was plagued with this kind of situation ... like Mac OS and Windows all over again.
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But what you’re describing IS competition working. That force you speak of is called the free market. Those other mobile OSes died off because they got out-competed. And now the two that the market chose are what remains.
Not completely. Other mobile OS’ has poor direction and very greedy management - Nokia and their S60 (SymbianOS) was split off after a few years into Symbian and it had a chance yet took tooo long to evolve and deliver as an open source or open community. The hardware manufacturers where interested yet nothing solidified because they already were courted by Google’s Android as a clean slate vs Symbian being broken down and rebuilt from base layer.

Microsoft also had a hand in the duopoly as well when they purchased Nokia only to tear it down (mobile division).

BlackBerry again greedy management (CO CEO founders) just didn’t open up their minds ... they just didn’t get it - BB Storm was evidence of that. They thought the corporate market was the end all and be all. I thought Bb10 had a chance and like Microsoft to Nokia BlackBery also had an internal Trojan horse: head of development team chose to use an app for Android developers to run their apps to create a crude BB10 app to speed app development. It just made matters worse.

Sony’s partnership with Ericsson ended just prior to iPhone announcement so Sony went Android.
 
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unfunfionn

macrumors member
Mar 12, 2015
86
60
Berlin, Germany
Newton/CloudMagic was such a great app continuously run by a wholly incompetent business, even before the takeover. It’s a pity. It was miles ahead of anything else but I stayed away from it after they shuttered the first time.
 
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Daniel James

macrumors 6502
Sep 24, 2019
342
289
The smartphone industry has matured to the point that disrupting it or even getting a meaningful slice of the pie is essentially impossible now. I don't care what innovations a startup thinks it can bring, that is until someone figures out how to have holograms project into the air above your device or something at that level.
Totally agree with this.

The only thing people are buying now is the software. Even the cameras don't matters because when you upload your photos to whatever social network, the photo is compressed and manipulated so the quality is reduced anyway.

We won't see actual innovation for years and years to come.
 
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maflynn

Moderator
Staff member
May 3, 2009
65,650
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Boston
Can't say that I'm surprised at the failure. There was so much hype, and promise, but when the phone came out there was way too many issues and the phone itself wasn't really markedly different then the competition.
 

H3LL5P4WN

macrumors 68020
Jun 19, 2010
2,478
2,679
Pittsburgh PA
Even the cameras don't matters because when you upload your photos to whatever social network, the photo is compressed and manipulated so the quality is reduced anyway.
No, that's only on android:

And before anyone whines about the article being from 2015... no one has ever followed up to prove that this soul-crushing, os-level compression has ever been corrected.
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Can't say that I'm surprised at the failure. There was so much hype, and promise, but when the phone came out there was way too many issues and the phone itself wasn't really markedly different then the competition.
Aside from the fact that it brought an iPhone level of build quality and fit and finish to the android side of the fence.
 

xraydoc

macrumors demi-god
Oct 9, 2005
7,511
1,704
192.168.1.1
Right, because Apple waited for the Essential Phone to be released and then rushed to design, develop and release the iPhone X 2-3 months later. That is how design works at Apple, NOT!
I didn’t really say that, but ok. Just noted they managed to be, I think, the first to release a notched display.
 

Ramchi

macrumors 6502a
Dec 13, 2007
850
395
India
First phone to introduce notch and Titanium frame in mobiles! Thought some one else bought the company! Really feeling sorry for the Android inventor''s new venture did not go through!

Newton Mail was hilarious charging for security & privacy! They should have gone after enterprises instead of consumers!
 

kissmo

macrumors 6502a
Jun 29, 2011
882
700
Budapest, Hungary
OK So now Newton is dead again?
Funny enough they still accept subscriptions :)

I wanted to subscribe because I loved the app but the price is ridiculous.
Now I find out they kill it again... this is mental....

I really wish they sell it to someone who can make it appear at a more reasonable pricing and it's optimized for Catalina.
Fingers crossed.
 
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narcolpetic-haze

macrumors member
Feb 11, 2018
40
29
I have the PH-1 (PH-ONE - get it?). It was really great in alot of ways. I really liked the build quality and form-factor, with flat sides instead of this silly rounded business that most other companies are doing these days. I loved the solid, flat slab feel of it.

I think a PH-2 could've addressed alot of people's issues with the original, but they oddly decided to go in a completely different direction in phone design with the GEM. I still cannot see how that was a good idea. It appeared to operate pretty much exactly like a 'normal' phone, but with a really narrow/long design which would've probably been awkward to put in a pocket etc.

I picked it up after it went on sale, so obviously I think it was great value, but I don't think the original price of $699 was as bad as people made it out to be - at least after the $999 iPhone X came out. Sure it lacked some things the iPhone X had like water-resistance, and OLED display and wireless charging. But while $699 was a huge price for a phone when the PH-1 launched, just a few months later Apple opened the flood gates for the $999 (starting) price normality. But I guess that was all it took to sink the PH-1. Well that and the initial camera issues..
 

cmaier

macrumors P6
Jul 25, 2007
15,372
10,671
California
I think a PH-2 could've addressed alot of people's issues with the original, but they oddly decided to go in a completely different direction in phone design with the GEM. I still cannot see how that was a good idea.
It apparently wasn’t. But since hardly anyone bought the PH-1, they probably didn’t think that incremental iterations on that were going to get them anywhere either.
 

acader

macrumors newbie
Jun 19, 2018
22
15
West
Too bad, but expected. Essential was a very nicely built phone. I bought one during a sale at 50% off. The construction was very precise and very high quality and would give Apple a run for its money. But competing with the likes of Samsung and OnePlus would not be easy.
 

nickdalzell1

macrumors 6502a
Dec 8, 2019
557
217
Still they couldn't get any headway and kept relying on kickstarter until the bitter end when Fitbit came.
 

SkippyThorson

macrumors 68000
Jul 22, 2007
1,534
524
Utica, NY
Never heard of Essentials, or Andy Rubin. Must be some serious Apple related news.
To announce that you've never heard of Andy Rubin is wild. He's the original creator of Android, bought by Google, that little OS used on nearly every other mobile phone. Not Gates, Jobs or Musk level 'famous', but a tech industry name that's as common-knowledge as Steve Ballmer.