Angela Ahrendts Officially Leaving Apple Today

MacRumors

macrumors bot
Original poster
Apr 12, 2001
48,288
9,786



As noted in a regulatory filing from February, Apple's retail chief Angela Ahrendts is leaving the company today, with April 15 marking her last day at Apple.

Apple in early February announced that Ahrendts' role as Apple's head of retail would be ending, with Deirdre O'Brien taking over. Deirdre O'Brien was formerly Apple's vice president of people, but her title is now Senior Vice President of Retail and People as she is maintaining her current responsibilities while also overseeing Apple's retail initiatives.

Over the weekend, Apple removed Ahrendts' profile from its Apple Leadership page in preparation for her departure.

According to Apple, Ahrendts is leaving the company for "new personal and professional pursuits," though it is not clear where she plans to go after leaving Apple. Apple did not give deeper detail on the reason for her departure, but she is departing amid a significant drop in iPhone sales in China and some other emerging markets.

Ahrendts has been the head of Apple retail since she joined the company in 2014, and she has overseen the launch of the redesigned Apple Stores and customer experiences that have been rolling out across the world over the course of the last several years.

Under Ahrendts' leadership, Apple ditched the Genius Bar and instead adopted the more casual Genius Grove, cut down on third-party accessory sales, and turned its retail stores into gathering hubs with Today at Apple classes, artist performances, and more.

Prior to working at Apple, Ahrendts was the CEO of famous fashion company Burberry, and before that, she held positions at Liz Claiborne and Donna Karan. Ahrendts joined Apple at a time when Apple was experimenting with luxury products, launching the super expensive 14 karat gold Apple Watch in 2015, which never really caught on and was ultimately discontinued.

In a farewell note announcing Ahrendts departure to employees, Apple CEO Tim Cook called her "a much-loved and accomplished leader" who had played "a transformative role" shaping the Apple retail experience.
Angela has inspired and energized our retail teams with the vision of stores as a place where the best of Apple comes together to serve customers and communities. During her tenure, the in-store experience has been redefined with programs like Today at Apple, and our relationship with customers is stronger than ever.
Deirdre O'Brien will be reporting directly to Tim Cook going forward. She will continue to oversee talent development and Apple university, recruiting, employee relations and experience, business partnerships, inclusion and diversity, and more, along with retail experiences.

At the current time, Apple has more than 500 retail locations across five continents and more than 35 online stores around the world.

Article Link: Angela Ahrendts Officially Leaving Apple Today
 

hlevolve

macrumors regular
Aug 19, 2014
111
341
I haven't been any more impressed with the Apple stores since she took over from the point they were at when Ron Johnson was still doing it. So I guess bye is about all I can say. I'm sure some of her changes applied more to certain segments of the population but for me personally the stores seemed to get a bit worse during her management of them. They always seem chaotic when I go in there.
 
Last edited:

mcfrazieriv

macrumors 6502a
Jan 30, 2012
780
1,926
Irvine, CA
I'll never forget the fond memories...

That brilliant debut stage performance when she slipped the word "cervix" instead of service...
Her fashionable appearances at store openings that lasted mere minutes before disappearing back into the void.
The beautiful tree gardens in Apple "squares" - formally known as what they really were, "stores."
Those divine watch counters within department stores... her attempt to turn Apple into a fashion statement.
And finally, her olympic sized stock packages she was given to do absolutely nothing original.

Take care, your excellence. En Taro Tassadar.
 
Last edited by a moderator:

haydn!

macrumors 65816
Nov 10, 2008
1,013
965
UK
For the most part, her vision for retail was right. Stores are becoming less about cold sales and more about experiences. The Today at Apple stuff was a great example of how bricks and Mortar retail can stay relevant in a digital age.

I guess the bigger question was, did Apple need it. Did shifting the focus away from traditional retail contribute to the decline in sales? Is that why she’s leaving or did just have enough and want to try something new.
 

phalseHUD

macrumors regular
Mar 7, 2011
189
53
Digital Sprawl



As noted in a regulatory filing from February, Apple's retail chief Angela Ahrendts is leaving the company today, with April 15 marking her last day at Apple.

Apple in early February announced that Ahrendts' role as Apple's head of retail would be ending, with Deirdre O'Brien taking over. Deirdre O'Brien was formerly Apple's vice president of people, but her title is now Senior Vice President of Retail and People as she is maintaining her current responsibilities while also overseeing Apple's retail initiatives.

Over the weekend, Apple removed Ahrendts' profile from its Apple Leadership page in preparation for her departure.

According to Apple, Ahrendts is leaving the company for "new personal and professional pursuits," though it is not clear where she plans to go after leaving Apple. Apple did not give deeper detail on the reason for her departure, but she is departing amid a significant drop in iPhone sales in China and some other emerging markets.

Ahrendts has been the head of Apple retail since she joined the company in 2014, and she has overseen the launch of the redesigned Apple Stores and customer experiences that have been rolling out across the world over the course of the last several years.

Under Ahrendts' leadership, Apple ditched the Genius Bar and instead adopted the more casual Genius Grove, cut down on third-party accessory sales, and turned its retail stores into gathering hubs with Today at Apple classes, artist performances, and more.

Prior to working at Apple, Ahrendts was the CEO of famous fashion company Burberry, and before that, she held positions at Liz Claiborne and Donna Karan. Ahrendts joined Apple at a time when Apple was experimenting with luxury products, launching the super expensive 14 karat gold Apple Watch in 2015, which never really caught on and was ultimately discontinued.

In a farewell note announcing Ahrendts departure to employees, Apple CEO Tim Cook called her "a much-loved and accomplished leader" who had played "a transformative role" shaping the Apple retail experience.Deirdre O'Brien will be reporting directly to Tim Cook going forward. She will continue to oversee talent development and Apple university, recruiting, employee relations and experience, business partnerships, inclusion and diversity, and more, along with retail experiences.

At the current time, Apple has more than 500 retail locations across five continents and more than 35 online stores around the world.

Article Link: Angela Ahrendts Officially Leaving Apple Today
[doublepost=1555350812][/doublepost]Not related but she's the spit of Carol on The Walking Dead... Wonder if any execs from Curry's/PC World/Dixon's are looking for a job?
 
  • Like
Reactions: AnonMac50

brunerd

macrumors member
Sep 24, 2009
41
45
Chicago
I actually liked the surety of a central Point of Sale, sure it's cool to flag down any rando employee and hope they can get want you want if you manage to make eye contact with them or they aren't busy finishing an iPhone sale and setup (and all you want is a doo-dad), but when you can just go stand in line and know you'll be able to check out, that is "priceless"... also it seems water fountains have disappeared at some of the new stores (even bathrooms)...

I welcome another perspective on what makes a good shopping experience: water, bathrooms, and a clearly discernible checkout.
 

Braderunner

macrumors 65816
Oct 2, 2015
1,036
1,976
Tralfamadore
For the most part, her vision for retail was right. Stores are becoming less about cold sales and more about experiences. The Today at Apple stuff was a great example of how bricks and Mortar retail can stay relevant in a digital age.

I guess the bigger question was, did Apple need it. Did shifting the focus away from traditional retail contribute to the decline in sales? Is that why she’s leaving or did just have enough and want to try something new.
If, by experiences...you mean horrible experiences...then, yes! She excelled at her job. :confused:
 

GrumpyMom

macrumors G3
Sep 11, 2014
8,662
12,364
[doublepost=1555350812][/doublepost]Not related but she's the spit of Carol on The Walking Dead... Wonder if any execs from Curry's/PC World/Dixon's are looking for a job?
I’m older so she always reminded me very strongly of Glenn Close in her youth.

Well these forums will lose their favorite scapegoat. I’ve seen this woman blamed for so many things that had absolutely nothing to do with her position, I had wondered where logic and reason had fled.

I’m waiting for someone to post “Bye, Felicia”.

I can’t say I was a fan of everything she did. But to be quite honest I’m not completely sure myself exactly what successes and failures were hers to own and how much belonged to others.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.