Angela Ahrendts Officially Leaving Apple Today

Discussion in ' News Discussion' started by MacRumors, Apr 15, 2019.

  1. MacRumors macrumors bot


    Apr 12, 2001

    As noted in a regulatory filing from February, Apple's retail chief Angela Ahrendts is leaving the company today, with April 15 marking her last day at Apple.

    Apple in early February announced that Ahrendts' role as Apple's head of retail would be ending, with Deirdre O'Brien taking over. Deirdre O'Brien was formerly Apple's vice president of people, but her title is now Senior Vice President of Retail and People as she is maintaining her current responsibilities while also overseeing Apple's retail initiatives.

    Over the weekend, Apple removed Ahrendts' profile from its Apple Leadership page in preparation for her departure.

    According to Apple, Ahrendts is leaving the company for "new personal and professional pursuits," though it is not clear where she plans to go after leaving Apple. Apple did not give deeper detail on the reason for her departure, but she is departing amid a significant drop in iPhone sales in China and some other emerging markets.

    Ahrendts has been the head of Apple retail since she joined the company in 2014, and she has overseen the launch of the redesigned Apple Stores and customer experiences that have been rolling out across the world over the course of the last several years.

    Under Ahrendts' leadership, Apple ditched the Genius Bar and instead adopted the more casual Genius Grove, cut down on third-party accessory sales, and turned its retail stores into gathering hubs with Today at Apple classes, artist performances, and more.

    Prior to working at Apple, Ahrendts was the CEO of famous fashion company Burberry, and before that, she held positions at Liz Claiborne and Donna Karan. Ahrendts joined Apple at a time when Apple was experimenting with luxury products, launching the super expensive 14 karat gold Apple Watch in 2015, which never really caught on and was ultimately discontinued.

    In a farewell note announcing Ahrendts departure to employees, Apple CEO Tim Cook called her "a much-loved and accomplished leader" who had played "a transformative role" shaping the Apple retail experience.
    Deirdre O'Brien will be reporting directly to Tim Cook going forward. She will continue to oversee talent development and Apple university, recruiting, employee relations and experience, business partnerships, inclusion and diversity, and more, along with retail experiences.

    At the current time, Apple has more than 500 retail locations across five continents and more than 35 online stores around the world.

    Article Link: Angela Ahrendts Officially Leaving Apple Today
  2. RedGala macrumors regular


    Jun 17, 2015
  3. hlevolve, Apr 15, 2019
    Last edited: Apr 15, 2019

    hlevolve macrumors regular


    Aug 19, 2014
    I haven't been any more impressed with the Apple stores since she took over from the point they were at when Ron Johnson was still doing it. So I guess bye is about all I can say. I'm sure some of her changes applied more to certain segments of the population but for me personally the stores seemed to get a bit worse during her management of them. They always seem chaotic when I go in there.
  4. m4mario macrumors regular


    May 10, 2017
    San Francisco Bay Area
    Too bad. She made some big strides. Retail employees felt connected to her.
  5. Tapiture macrumors 65816


    Oct 1, 2016
    Rather puzzling, her departure, when she was rumored to succeed Cook.
  6. Braderunner macrumors 6502a

    Oct 2, 2015
    What part don't you understand? The buh?....or the bye? Buh bye!
  7. verpeiler macrumors 6502a


    May 11, 2013
    Munich, Germany
    Dunno, never understood how a Burberry manager would fit in a tech company (yeah watchbands?!) :p

    That was never a real rumor...
  8. mcfrazieriv, Apr 15, 2019
    Last edited by a moderator: Apr 15, 2019

    mcfrazieriv macrumors 6502a


    Jan 30, 2012
    Irvine, CA
    I'll never forget the fond memories...

    That brilliant debut stage performance when she slipped the word "cervix" instead of service...
    Her fashionable appearances at store openings that lasted mere minutes before disappearing back into the void.
    The beautiful tree gardens in Apple "squares" - formally known as what they really were, "stores."
    Those divine watch counters within department stores... her attempt to turn Apple into a fashion statement.
    And finally, her olympic sized stock packages she was given to do absolutely nothing original.

    Take care, your excellence. En Taro Tassadar.
  9. haydn! macrumors 6502a

    Nov 10, 2008
    For the most part, her vision for retail was right. Stores are becoming less about cold sales and more about experiences. The Today at Apple stuff was a great example of how bricks and Mortar retail can stay relevant in a digital age.

    I guess the bigger question was, did Apple need it. Did shifting the focus away from traditional retail contribute to the decline in sales? Is that why she’s leaving or did just have enough and want to try something new.
  10. phalseHUD macrumors regular


    Mar 7, 2011
    Digital Sprawl
    --- Post Merged, Apr 15, 2019 ---
    Not related but she's the spit of Carol on The Walking Dead... Wonder if any execs from Curry's/PC World/Dixon's are looking for a job?
  11. strategicthinke macrumors 6502


    Feb 6, 2014
    Rio de Janeiro
    She will be missed. I love what she's done in the company.
  12. brunerd macrumors member


    Sep 24, 2009
    I actually liked the surety of a central Point of Sale, sure it's cool to flag down any rando employee and hope they can get want you want if you manage to make eye contact with them or they aren't busy finishing an iPhone sale and setup (and all you want is a doo-dad), but when you can just go stand in line and know you'll be able to check out, that is "priceless"... also it seems water fountains have disappeared at some of the new stores (even bathrooms)...

    I welcome another perspective on what makes a good shopping experience: water, bathrooms, and a clearly discernible checkout.
  13. dominiongamma macrumors 65816

    Oct 19, 2014
    Tempe, Arizona
    Think this story will unite Apple fans, glad she is gone!
  14. Braderunner macrumors 6502a

    Oct 2, 2015
    If, by mean horrible experiences...then, yes! She excelled at her job. :confused:
  15. mikethemartian macrumors 6502

    Jan 5, 2017
    Melbourne, FL
    Didn’t she take the gift store on the main Apple campus that was unique and turn it into a regular Apple store?
  16. dannyyankou macrumors 604


    Mar 2, 2012
    Scarsdale, NY
  17. iObama, Apr 15, 2019
    Last edited by a moderator: Apr 15, 2019

    iObama macrumors 6502a


    Nov 16, 2008
    Angela did a great job, and I'm sad to see her go. I've never been happier with Apple retail, both online and in store.
  18. PastaPrimav macrumors 6502

    Nov 6, 2017
    She was too much woman for Apple. One look at her replacement confirms that. Modern Apple at its finest.
  19. ThatiPhoneKid macrumors 6502a

    Aug 15, 2017
    Is she the woman who redesigned Apple stores but just placing huge trees in them?
  20. harrisondavies macrumors 6502


    Nov 21, 2010
    Newcastle upon Tyne
  21. dominiongamma macrumors 65816

    Oct 19, 2014
    Tempe, Arizona
    Oh boy the town squares nonsense and when Apple employees kept saying stores
  22. GrumpyMom macrumors 604


    Sep 11, 2014
    I’m older so she always reminded me very strongly of Glenn Close in her youth.

    Well these forums will lose their favorite scapegoat. I’ve seen this woman blamed for so many things that had absolutely nothing to do with her position, I had wondered where logic and reason had fled.

    I’m waiting for someone to post “Bye, Felicia”.

    I can’t say I was a fan of everything she did. But to be quite honest I’m not completely sure myself exactly what successes and failures were hers to own and how much belonged to others.
  23. 69Mustang macrumors 604


    Jan 7, 2014
    In between a rock and a hard place
    Unsurprisingly, will be played in the Apple Movie by Jennifer Aniston.:p:D

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