Angela Ahrendts on Apple Retail Criticism: 'I Don't Read Any of it, and None of it is Based on Fact'

Discussion in ' News Discussion' started by MacRumors, May 24, 2019.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Former Apple retail chief Angela Ahrendts today did an interview with Bloomberg, where she spoke about her time at Apple.

    The opportunity to take the Apple Store experience "to the next level" and have a greater impact on surrounding communities was one of the reasons why Ahrendts joined Apple. She also cited programs like Today at Apple, designed to "help reskill the current generation," as factors in her decision to work for the Cupertino company.

    Ahrendts said that looking back at her tenure, the redesign introduced at Apple retail stores around the world was one of her major successes, as were the Today at Apple classes.
    When asked about criticism of the changes that Apple put in place in its retail stores, Ahrendts said that she doesn't pay any attention to it. "I don't read any of it, and none of it is based on fact," she said. "It's everyone trying to find stories."

    She went on to say that when she left Apple, customer retention rates were at an all-time high and loyalty scores hit historic highs. "I know the facts," said Ahrendts.

    Ahrendts said that she has no regrets and there's nothing that she would have changed about her work, though she did wish she had moved faster. "We did a lot in five years, but I always challenge myself to move faster and do more," she said.

    All in all, Ahrendts called her time at Apple "mission accomplished" because the company was able to reach the goals of its 5-year plan.
    Ahrendts left Apple in mid-April and has since joined the board of Airbnb. Her role has been taken over by Deirdre O'Brien, now Apple's Senior Vice President of Retail and People.

    Ahrendts' full interview can be watched over on Bloomberg.

    Article Link: Angela Ahrendts on Apple Retail Criticism: 'I Don't Read Any of it, and None of it is Based on Fact'
  2. bcash97 macrumors newbie


    Jul 29, 2016
    Does she think that all criticism is baseless? I personally felt very lost last time I visited an Apple store.
  3. Sneakz macrumors 65816


    Jul 17, 2008
    Toronto, Ontario, Canada
  4. Franco Borgo macrumors newbie

    Mar 24, 2010
    how can she know if any of it is based of fact if she did read them :)
  5. dwfaust macrumors 601


    Jul 3, 2011
    How can she say it's not based on fact if she hasn't read any of it? Wow. Mind blown.
  6. iRalph macrumors member

    Jun 8, 2012
    Miami, Fl
    So if she didn’t read any of it how does she know it’s not based on facts ?
  7. Rogifan macrumors Core


    Nov 14, 2011
    Good for her. I’m glad she is speaking out. A lot of unfair criticism directed her way.
  8. btrach144 macrumors 68000


    Aug 28, 2015
    exactly what I was going to say. I don't care to bash people but her statement makes no logical sense.
  9. johnyslats, May 24, 2019
    Last edited: May 25, 2019

    johnyslats macrumors 6502a


    Mar 14, 2012
    Leeds, UK
    She talks about helping to create the next “Apple Music kids” at around the two minute mark. Don’t have a clue what that even means and really don’t think she does either
  10. rtomyj macrumors 6502a


    Sep 3, 2012
    Seriously. Too crowded. Too impersonal.

    It could be a chance to grow. But let’s just ignore the criticism. That’s what strong leaders do.
  11. Diamond Dog macrumors member

    Diamond Dog

    Apr 6, 2018
    Lol, the fact that she can't even stay consistent long enough to last ONE sentence speaks volumes. Good riddance.
  12. Rogifan macrumors Core


    Nov 14, 2011
    It’s like celebrity gossip. If you’re a celebrity you don’t have to read something to know it’s all garbage.

    There is valuable feedback and then there’s internet noise. Leaders shouldn’t waste their time on the noise.
  13. martyjmclean, May 24, 2019
    Last edited by a moderator: May 25, 2019

    martyjmclean macrumors 6502


    Jan 24, 2018
    Sydney, NSW, Australia
    She makes it obvious (and admits) that she doesn't "understand tech", so I don't know why she keeps trying... or became a board member for Airbnb.
  14. brenton289 macrumors member

    May 16, 2014
    Sounds like Apple will be better off without her. It's that sort of attitude that has fed the current culture of Apple.
  15. sundog925 macrumors 6502a

    Dec 19, 2011
    ....shut up.

    the retail stores suck ass now. literally no organization, stand in this line to stand in that line, no help whatsoever. annoying af to go into now.
  16. Relentless Power macrumors Penryn

    Relentless Power

    Jul 12, 2016
    Angela isn’t a celebrity and shouldn’t be compared to one. The Reality is, she doesn’t have to acknowledge anything that said outside Apple, and she’s no longer employed there anymore for one, and number two, if she’s confident in her skill-set that she did everything she could to improve the company, then that’s all that matters, not the negative rhetoric that others will interject.
  17. Exponent macrumors regular

    Jul 17, 2002
    Silicon Valley
    Wow, talk about arrogant - and so keeping in line with the current Silicon Valley zeitgeist!
  18. I7guy macrumors Core


    Nov 30, 2013
    Gotta be in it to win it
    She’s more successful than many, but not reading the criticism doesn’t mean she is not aware of the criticism. She forged her own path.
  19. niji Contributor


    Feb 9, 2003
    total denial.

    that apple sign-on bonus of USD 68 million was worth it, huh, angela?
  20. nvmls macrumors 6502a


    Mar 31, 2011
    Why would she? Apple could sell diapers on a restaurant and you'd all still buy them.
  21. dogslobber macrumors 68040


    Oct 19, 2014
    Apple Campus, Cupertino CA
    Apple will miss Angela as she's the nearest to Steve in terms of form and design of the Apple shops that Apple have ever had.
  22. reden macrumors 6502a

    Aug 30, 2006
    The worst thing about Apple stores is when you are trying to buy something, and no one can help you, at a STORE lol. I remember I had to stand and wait for 20min to buy something, so absolutely ridiculous.
  23. Relentless Power macrumors Penryn

    Relentless Power

    Jul 12, 2016
    My Question would be, is she ignoring the criticism now or the criticism awhile she was employed at Apple? (Rhetorical) Because those are two different things, either way, a woman in her position and experience that she has, I wouldn’t let negativity drag me down, but if it’s constructive criticism, then that is a totally different perspective that we all have to be open to under our employers to better ourselves.
  24. RealKrS macrumors regular

    Sep 27, 2007
    When her departure was announced, I really didn't expect to still be reading about her today. MR, please let her go already :(
  25. vertical smile macrumors 68040

    vertical smile

    Sep 23, 2014
    I was thinking the same thing.

    I'm not sure if this is the same thing. Besides, much of the celebrity gossip ends up have some truth to it.

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