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macrumors bot
Original poster
Apr 12, 2001

Former Apple retail chief Angela Ahrendts today did an interview with Bloomberg, where she spoke about her time at Apple.

The opportunity to take the Apple Store experience "to the next level" and have a greater impact on surrounding communities was one of the reasons why Ahrendts joined Apple. She also cited programs like Today at Apple, designed to "help reskill the current generation," as factors in her decision to work for the Cupertino company.

Ahrendts said that looking back at her tenure, the redesign introduced at Apple retail stores around the world was one of her major successes, as were the Today at Apple classes.
Just as I was saying, I think that we were able to redesign the stores, and there are incredible flagships in the pipeline for the next four years. But they're not even stores, we call them town squares or gathering places because the entire community is welcome. [...]

I think the other thing we were just talking about - the in store experience we call Today at Apple and the fact that we were able to completely redefine and redraft some of the roles and create new positions for the teams and create a whole new zone in the store where they could now educate and come up with all the Today at Apple programs.
When asked about criticism of the changes that Apple put in place in its retail stores, Ahrendts said that she doesn't pay any attention to it. "I don't read any of it, and none of it is based on fact," she said. "It's everyone trying to find stories."

She went on to say that when she left Apple, customer retention rates were at an all-time high and loyalty scores hit historic highs. "I know the facts," said Ahrendts.

Ahrendts said that she has no regrets and there's nothing that she would have changed about her work, though she did wish she had moved faster. "We did a lot in five years, but I always challenge myself to move faster and do more," she said.

All in all, Ahrendts called her time at Apple "mission accomplished" because the company was able to reach the goals of its 5-year plan.
We had a five year plan, we executed that five year plan, and there is a tremendous amount in the pipeline that will only continue to make the impact on the communities that we wanted to make.
Ahrendts left Apple in mid-April and has since joined the board of Airbnb. Her role has been taken over by Deirdre O'Brien, now Apple's Senior Vice President of Retail and People.

Ahrendts' full interview can be watched over on Bloomberg.

Article Link: Angela Ahrendts on Apple Retail Criticism: 'I Don't Read Any of it, and None of it is Based on Fact'
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macrumors Penryn
Nov 14, 2011
exactly what I was going to say. I don't care to bash people but her statement makes no logical sense.
It’s like celebrity gossip. If you’re a celebrity you don’t have to read something to know it’s all garbage.

Seriously. Too crowded. Too impersonal.

It could be a chance to grow. But let’s just ignore the criticism. That’s what strong leaders do.
There is valuable feedback and then there’s internet noise. Leaders shouldn’t waste their time on the noise.


Jan 24, 2018
She talks about helping to create the next “Apple Music kids” at around the two minute mark. Don’t have a clue what that means and really don’t think she does either
She makes it obvious (and admits) that she doesn't "understand tech", so I don't know why she keeps trying... or became a board member for Airbnb.
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Jul 12, 2016
If you’re a celebrity you don’t have to read something to know it’s garbage.

Angela isn’t a celebrity and shouldn’t be compared to one. The Reality is, she doesn’t have to acknowledge anything that said outside Apple, and she’s no longer employed there anymore for one, and number two, if she’s confident in her skill-set that she did everything she could to improve the company, then that’s all that matters, not the negative rhetoric that others will interject.


Jul 12, 2016
She’s more successful than many, but not reading the criticism doesn’t mean she is not aware of the criticism. She forged her own path.

My Question would be, is she ignoring the criticism now or the criticism awhile she was employed at Apple? (Rhetorical) Because those are two different things, either way, a woman in her position and experience that she has, I wouldn’t let negativity drag me down, but if it’s constructive criticism, then that is a totally different perspective that we all have to be open to under our employers to better ourselves.

Juicy Box

macrumors 604
Sep 23, 2014
Ahrendts said that she doesn't pay any attention to it. "I don't read any of it, and none of it is based on fact,"

how can she know if any of it is based of fact if she did read them :)

How can she say it's not based on fact if she hasn't read any of it? Wow. Mind blown.

So if she didn’t read any of it how does she know it’s not based on facts ?

I was thinking the same thing.

It’s like celebrity gossip. If you’re a celebrity you don’t have to read something to know it’s all garbage.
I'm not sure if this is the same thing. Besides, much of the celebrity gossip ends up have some truth to it.
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