Angela Ahrendts Promises Details on Apple's 'Back to School' Situation Next Week

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jul 18, 2015.

  1. MacRumors macrumors bot

    MacRumors

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    As we noted earlier this week, Apple has yet to launch its annual "Back to School" promotion that in recent years has launched in early July and offered educational customers free $50-$100 Apple Store or iTunes/App Store gift cards with the purchase of a Mac or iOS device, in addition to the usual educational discount available on some products.

    With the usual timeframe having come and gone and no signs of an imminent launch for the promotion, many have speculated Apple has decided to end the long-running program.

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    According to Consomac.fr [Google Translation], however, Apple retail chief Angela Ahrendts in her latest video message to store employees this week revealed that she will "share a little bit more insight" on the Back to School situation with them in next week's video.
    Ahrendts' comment does not confirm that the usual Back to School promotion will be launching in the near future, but the report notes her "enthusiastic tone" suggests the company will be offering something for customers.

    Ahrendts is in Tokyo this week and recorded her weekly message from there, but the reason for her trip is unknown.

    Article Link: Angela Ahrendts Promises Details on Apple's 'Back to School' Situation Next Week
     
  2. Glassed Silver macrumors 68020

    Glassed Silver

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    #2
    Well, at least she's telling us that some form of information is coming.
    That's a lot more already than what is typical of Apple, so kudos to her in that regard.

    Glassed Silver:mac
     
  3. Quu macrumors 68030

    Quu

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    #3
    Feels like she's making a lot of mistakes since taking over. The watch online only at launch, macbook online only at launch, no lines outside stores that many fans enjoy for new products, delayed back to school program etc
     
  4. coltman75 macrumors regular

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    #4
    I suspect that the promotion might be 12 months of Apple Music or something like that. It's probably just taking some extra time to get the deals in place with the record companies.
     
  5. HenryDJP macrumors 603

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    #5
    She's not telling "us" anything. The article states that she is relaying a little bit more information with THEM (the employees) on the situation. As usual when someone somehow gets any amount of info it will be translated to the usual rumor here.
     
  6. HenryDJP macrumors 603

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    #6
    I think that would actually be a great idea, especially if it's the family plan.
     
  7. WelshDog macrumors member

    WelshDog

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    #7
    I don't think any of those things could be characterized as mistakes.
    And most of the things you listed don't sound like decisions she would have made. She doesn't work in a vacuum. Any big change she plans to make has to be run by Tim and the gang.
     
  8. geenosr, Jul 18, 2015
    Last edited: Jul 18, 2015

    geenosr macrumors regular

    geenosr

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    At least we are hearing something from Apple, which is better than the silence that we have heard until now. I guess I will take some of the credit because yesterday I called Apple customer service and let them know both as a stockholder and an educator that I was unhappy about the situation with no mention of their annual back-to-school special for this year. [sarcasm] The customer service representative was quite kind and very nice and insured me that my comments would be passed on to her superiors. And today a little tidbit of information has been leaked from the Apple Corporate head of retail. You're welcome! [again more sarcasm]

    Truth be told, I am waiting to see what the promotion will be before I purchase a MacBook Air for my work at school and at home. Apple please surprise us with something really wonderful......and please not Apple Music.
     
  9. Onimusha370 macrumors 6502a

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    #9
    She sends weekly videos to the apple store employees?
    If I was working at the store I'd find that really odd/patronising.
    Doesn't seem very 'Apple like'
     
  10. businezguy macrumors 6502

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    #10
    This.

    It seems to me like this new retail VP has butter fingers. Hopefully she can get it together. Apple has lately been working to make their own bad PR what with the artist controversy etc.
     
  11. AreanFSL macrumors 6502

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    #11
    That would be one sad promotion.
     
  12. dagamer34 macrumors 65816

    dagamer34

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    #12
    1) Honestly, anyone who's used 3rd party apps on the Watch knows that they aren't worth using because of the lag communicating the extension with the Watch itself. Fortunately, that's mostly fixed with watchOS 2 coming in the Fall.
    2) MacBook launch - no longer an issue, no one will care or remember it
    3) Lines - the lines were cute in the beginning, but I think they've become unruly and honestly make no sense in a world where pre-ordering items has been possible (i.e. forever). Sure, fans can camp outside if they want, but since the average person needs to work to make a living during the day, pre-orders should and *need* to be the preferred way to buy new Apple products.
     
  13. chumpy34 macrumors 6502

    chumpy34

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    I agree with both of you. Lines at an Apple store are iconic and gets the fan base and media excited, the roll-out to the Apple Watch was not done well. And if they now cut the School promotions, just another dumb move. No idea if this is all her fault or decisions but not very smart moves in my opinion.
     
  14. oneMadRssn macrumors 601

    oneMadRssn

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    #14
    So doing things in any way other than the way it's always been done is a mistake?
     
  15. AngerDanger macrumors 601

    AngerDanger

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    I have to agree with @dagamer34; anything that contributes to reducing the likeness between Apple users and mindless drones is welcomed. Online pre-orders ensure that everybody has an efficient purchasing experience regardless of devotion to the company.
     
  16. DanielSw macrumors 6502

    DanielSw

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    #16
    I think your comments are really odd. How else can she stay in touch with her thousands of employees? Patronizing? No way.
     
  17. DanielSw macrumors 6502

    DanielSw

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    #17
    No it doesn't. Stop trying to spread malicious gossip.
     
  18. PinkyMacGodess macrumors 601

    PinkyMacGodess

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    #18
    And the announcement will be that Apple is getting away from such 'demand driven ploys', and will instead just randomly drop prices on something for some time in the future, and we just need to stay alert...

    Or something like that...
     
  19. coltman75 macrumors regular

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    #19
    Why is that? That's a $120 value. That means it's worth more than the $100 Apple Store gift cards of the past.
     
  20. Zxxv macrumors 68040

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    #20
    rewrite, expand to read and remember this is humour (an attempt at) Remember that?

     
  21. PinkyMacGodess macrumors 601

    PinkyMacGodess

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    #21
    When I worked at Circuit City (RIP), they did that, with sales emails weekly. They never really tried to compete with Best Buy, and I let their VP of sales have it once. It was when Best Buy was doing their 'bundles', and would 'bundle anything' just to give the rubes the idea that they were saving money, which they weren't. But the rubes didn't know that.

    But anyway.

    Corporate communication is vital to keep people informed, on track, and engaged. I remember reading about IBM. They turned such things into near evangelical retreats. You were company, through and through. They sang the company song, they gave away corporate swag, it was all about being a 'Good German', and selling selling selling... Obviously an extreme, but again, corporate communication is vital. In any form...
     
  22. garylapointe macrumors 65816

    garylapointe

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    To me, the lines were more fun when you knew they'd actually have enough product in stock for you.

    Gary
     
  23. PinkyMacGodess macrumors 601

    PinkyMacGodess

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    I went for the t-shirts...
     
  24. Simplicated macrumors 65816

    Simplicated

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    #24
    Because with the gift card they used to give you, you could purchase anything to your heart's content. A $120 Apple Music subscription is great, but not everybody wants to be forced to be subscribed to it.
     
  25. ACG12 macrumors 6502a

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    #25
    Saving $120 is a sad promotion? I would gladly take it if they offer it with a purchase of the new Ipod Touch 6th gen. My 3 month for $1 Spotify deal ends on the 31st of this month.
     

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266 July 18, 2015