Angela Ahrendts Talks Concepts Behind Next-Generation Apple Stores at Most Powerful Women Summit

[darcyf]

I think offense was originally taken by Laurim where none was intended.

My own perception was that the original poster was NOT complaining about women-specific events. What s/he said was:



To me, that poster was simply commenting that men would get slammed nowadays if they named something the same way.

Thus I responded to this:



Turn that around. Imagine if he had instead written:

"Isn't every summit with all women on the panel the "Most Powerful Women Summit" in their own minds?"

Sounds just as silly, if you're honest.

It's clear that laurim's response was pointing out that there's no need to name any other conference "most powerful men" because that's what so many of them are by virtue of the discrepancy between men and women with power. For one conference of all women to name themselves thus and then be called out for it is preposterous.

 

[jujufreeze]

"Next generation Apple Stores"

Redesigned to better showcase apple Watch? Can't wait...

 

[cube]

It's clear that laurim's response was pointing out that there's no need to name any other conference "most powerful men" because that's what so many of them are by virtue of the discrepancy between men and women with power. For one conference of all women to name themselves thus and then be called out for it is preposterous.

I'd rather celebrate hard work, intelligence, and happiness than power and money.

 

[darcyf]

I'd rather celebrate hard work, intelligence, and happiness than power and money.

Oh please. So they should call it the most hardworking, intelligent and happy women's conference, then? Would that have circumvented your glib criticism?

 

[cube]

Oh please. So they should call it the most hardworking, intelligent and happy women's conference, then? Would that have circumvented your glib criticism?

No, I just say don't make the same mistakes as men.

 

[readersteve]

Keep it up and this thread will get shut down. These next six months are going to be interesting.
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I've consulted for many companies at the executive and C-level, whenever I start to see a social conscience vein in their PR, it is almost always tied to a revenue stream. In most cases, it is intended to create a broad appeal to the customer base.

Then there are those "social justice moles" that find their way somehow, someway into a large company and start to swing their political bat with no care about the long term revenue stream from their actions. They have some cause to promote ignoring the corporate culture and market harmony. You can see that happening over at Tesla way too much in the last few quarters.

Steve Jobs ranted many times inside Apple that doing anything political in your corporate PR will have you loose one third to one half of your customer base whichever way you go.

When Steve was around, the promotion was product centric. You would at most see a hand model or a silhouette in the ads but not details of a human form. Apple has lost that direction and are making the mistake of appealing to multiple cultural demographics having their commercials look like a sub-committee of the United Nations. This dilutes the product image focus.

Get back on product, get back on features, get back on experience. Forget the cultural and political BS. Too bad Angela was not around when Steve was roaming the halls of Infinite Loop. I'm sure the horn locking between those two would have been epic.

You can't ask Apple to be like Steve's Apple because Steve is no longer with us. Product-centric promo and product feature anticipation worked while he was the one behind the magic. Doesn't work anymore IMO. Maybe when Jony grows some balls and gets on stage vs. delivering his sexy voice-overs we might see a glimpse of Steve again..