Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Angela Ahrendts Updates Retail Employees on Apple Watch and MacBook Launch Situation
- Thread starter MacRumors
- Start date
- Sort by reaction score
Really? You can't compare unit sales to direct competition as a measure of performance? I bet Samsung is glad to hear that.
If the 2-3 million number proves to be true, it smokes every Apple new product launch by a lot.
The one thing I actually really like about this is the fact she will be providing or making sure someone provides weekly updates of stock supplies to the chain to their retail staff.
This shows a leadership I think the retail side has been missing for a number of years now and is very positive in my opinion. I know we would all like the watch and macbook to be available at launch to everyone but when you think of the sheer millions the company will be shifting and the kind of logistics that can take then there will be limitations. At least Apple will try and tell you when a product will be available, how many things do we try to buy day to day only to see a sign saying "temporarily out of stock" and never find out when it will be back.
This shows a leadership I think the retail side has been missing for a number of years now and is very positive in my opinion. I know we would all like the watch and macbook to be available at launch to everyone but when you think of the sheer millions the company will be shifting and the kind of logistics that can take then there will be limitations. At least Apple will try and tell you when a product will be available, how many things do we try to buy day to day only to see a sign saying "temporarily out of stock" and never find out when it will be back.
Yup, you have to wait the whole weekend and a day to get your high end apple accessory. I don't think the term HUGE FAIL qualifies. #firstworldproblems
----------
To be fair, they didn't. This was an internal message. I'm sure it would have been more polished if she were addressing a studio full of reporters.
How does one become better at public speaking without doing it first? I do videography for local businesses and it's not abnormal that many times the business owners that I interview are great in person, they simply don't know at all how to act normal once you put a camera in front of their face. It can be nervewrecking for anyone. Having worked in wireless retail myself, I would have loved having videos like this from our CEO, or marketing manager or whomever giving us the haps.
She doesn't have to make the videos, but she does because she wants to connect with her team members and pump em on. How cool is that?
I went to my local Apple store on Friday the 10th looked at the MacBook. Went home ordered it. Arrived on Thursday the 16th. After spending 3 days at Fedex in Shanghai it left China on Tuesday the 14th, stopping to see the cherry blossoms in Japan, stopping in Oakland, Memphis and then to me.
Uhhh. This is kind of awkward, but maybe you didn't get the memo. We aren't being fair here. So...if you could go ahead and stop............that'd be great.
I agree, but I think they'll give her a lot more time to either figure out the Apple way. I think Tim thought she was the answer given her experience with a high-end brand, but how the fashion industry works is so distinctly different than the tech world.
I have no time for all the armchair quarterbacks with zero inside information spouting off about what Apple should have done. As if the people working in Cupertino are a bunch of idiots who have no clue what they're doing and if only they listened to the smart people on MacRumors everyone who wanted a watch would have one sitting at their front door or their nearest Apple store on the 24th.
She was known for this as CEO of Burberry (which sells more than raincoats and boots, but you know that); she prefers not to reshoot her video messages to retail in order to keep it casual. This isn't a public announcement, this is meant for Apple employees only. She's from the mid-west, in many interviews she's stated she prefers trying to maintain as personal and casual a connection as one may within their corporate system. I find it refreshing.
What do people expect? A Keynote Presentation with prompters? C'mon! People love to complain.
Each year Apple sells tens of millions of iPhones and iPads. Yet they can't have a few million watches and MacBooks ready on day one? If Apple wanted to they could have plenty of these devices ready for next day delivery. It sounds like Apple is constraining supply to boost demand for the watch and MacBook. Doing this gives the illusion that sales are incredible when the truth is sales are great because you didn't produce that many in the first place.
So, now it is Angela's problem/fault that Apple is severely supply constrained?
I agree. Apple fans are doing the most. This will resolve itself after a couple of weeks minus the 4-6 week delays resulting from 10million people ordering the watch rather than the 2 million Apple was expecting.
Last edited:
Complete ignorance coupled with any level of arrogance is a pitiful condition. You have absolutely no idea what you're talking about.
I've gotten a real kick out of these statements, too.
Haven't these people ever heard of setting an alarm?!
My alarm went off at 2:55 am, EST. Completed order at 3:03 am. Back to sleep by 3:15. Easy.
Angela has to go...
Let's look at the mess so far, shall we?
1.... New Macbook, STILL not even on display in Canada (first wave launch country), and no way of buying it and the store has no fricking clue when they will be getting any.
2... no way of buying dongles. How the hell do you not make in boat loads?
3... not allowing people to try the watch on before pre-ordering them? A critical mistake that partially lead to people ordering 2-3 on April 10th.
4... no in store pick up. what a mess, thank god I'm not working for Apple retail store, they will get to face so many annoyed customers in coming weeks.
Let's look at the mess so far, shall we?
1.... New Macbook, STILL not even on display in Canada (first wave launch country), and no way of buying it and the store has no fricking clue when they will be getting any.
2... no way of buying dongles. How the hell do you not make in boat loads?
3... not allowing people to try the watch on before pre-ordering them? A critical mistake that partially lead to people ordering 2-3 on April 10th.
4... no in store pick up. what a mess, thank god I'm not working for Apple retail store, they will get to face so many annoyed customers in coming weeks.
So, it's easier/faster to pull out your phone to look at/up something instead of just glancing on your wrist?
You must be one of those clowns that always has his phone in one hand, and his other hand on his ****.
Sorry your mommy wouldn't buy one for you.
BWAHAHAHAHAHA!
Wow, she has a tremendous, very rare and special voice. Almost science fiction voice from the future.
it's Angela's fault if Apple did not at least deliver correct information to Apple's retail stores.
everytime I call Apple store to check on stocks, all they know is "I don't know when we will be getting any, they haven't told us".
the lack of communication + not even a display model = worst retail experience I've ever experienced surrounding a product launch
You can't go to store.apple.com and order the MacBook? If you have to have it right now that is.
No because that would be mean people would have to be accountable for their actions. We don't do that here at Macrumors. Blame game is a local favorite.
I didn't preorder because I wanted to see it first. I can wait a month or two for a product that isn't absolutely necessary. My pebble still works.