Another Study Shows Non-iOS Tablets Surpassing iPad in Global Market Share

Discussion in 'iOS Blog Discussion' started by MacRumors, Aug 2, 2013.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Research firm Canalys has for the first time found that non-iOS tablets have surpassed the iPad in global market share. While Apple still holds the biggest market share by a single manufacturer with 42.7%, tablets from Samsung, Amazon, Lenovo, Acer and others have combined to pass the company in total market share with a combined 57.3% of the tablet market. This compares to the year-ago quarter where Apple held 71.2% of the tablet market share, compared to other manufacturers who combined for 28.9% of the market. In total, worldwide tablet shipments grew to 34.2 million tablets in Q2 2013, up from 23.9 million in the year-ago quarter.

    While Canalys saw Apple's share of the tablet market fall below 50% for the first time during the second quarter of 2013, other studies have shown that the milestone was passed earlier. For example, IDC showed Apple falling to 43.6% back in the fourth quarter of 2012. Difficulties in tracking actual sales and shipment, particularly with respect to generic devices sold in emerging markets, frequently lead to wide disparities in results from various firms.

    Also unclear is what many of these non-Apple tablets are being used for, as web usage statistics have consistently shown the iPad dominating the market.

    Apple is expected to refresh the iPad line as soon as next month, with the release of a fifth-generation iPad that is said to be lighter and thinner than previous models, and a new iPad mini that is likely to have a high-resolution Retina display.

    Article Link: Another Study Shows Non-iOS Tablets Surpassing iPad in Global Market Share
  2. sonicrobby macrumors 68020


    Apr 24, 2013
    New Orleans
    If my memory recalls, Q2 of 2012 had the iPad 3 release while Q2 of 2013 had no iPad release. Its no question why iPad shipments are down. If in iPad 5 was released spring 2013, we would probably be seeing different numbers.
  3. tann macrumors 68000

    Apr 15, 2010
    Nottingham, England
    In all fairness it's going to happen eventually.

    Also, this year is the first year there hasn't been a new iPad released in the first half.
  4. frayne182 macrumors 6502

    Oct 1, 2012
    This will only push Apple more. This is a good thing. They weren't doing much. the iPad Mini with specs similar to an iPad 2 isn't enough.

    Hopefully we will see a nice iPad Mini with Retina and good specs for the next unveil.

    This is good for all tablet users of any market. This competition will only bring us better prices and features.
  5. UnfetteredMind macrumors 6502


    Jun 6, 2012
  6. kevinpdoyle macrumors member

    May 2, 2012
    What qualifies as an Amazon tablet? I assume only the Fires?
  7. afawcett macrumors regular

    Feb 23, 2010
    San Diego
    These non-iPad tablets aren't being used. They are bought because they are popular and end up collecting dusk. You know iPad users are using iPads. Other tablet owners just like owning tablets.
  8. Westside guy macrumors 603

    Westside guy

    Oct 15, 2003
    The soggy side of the Pacific NW
    It makes sense that the low end was going to fill in eventually - as we saw with smartphones. It's not a space Apple likely wants to compete in, though.

    I'm guessing most of us wouldn't recognize most of the brands that fall under "other", and probably will never see them in the wild.
  9. My1stMacWasLisa macrumors newbie

    Jan 31, 2010
    When the analyst says
    "the PC market has never been so good for consumers"
    surely he means the "POST PC market" as Jobs already pointed out.

    PC sales are declining rapidly and will never recover their previous levels. Tablets are projected to overtake PC sales as early as end of next year. People who never needed a PC in the first place are turning to consumer electronic devices like tablets for their needs (facebook, ebay, amazon, browsing, music movies).

    Joe Public never needed an Alan Turing general computing device like a PC. But now thanks to Apple and everyone who followed their lead, Joe Public now has that consumer electronic device.

    It's a post PC world.

    Think back to that day in January 2010 and how they laughed when Steve said "This is a Magical and Revolutionary device". Well the Revolution happened, who's laughing now.
  10. newdeal macrumors 68020

    Oct 21, 2009
    Apple needs to change the rste of updates to their lines.The market is growing far fasterthan apple is. Unlike the ipod craze apple has real competition this time around
  11. Monkeydude macrumors member

    May 12, 2011
    Hamburg, Germany

    Most android users "disguise" their browsers as chrome-desktop, safari-desk...-also iPad users that don't use safari do that a lot, so web traffic numbers may be misleading.
  12. outphase macrumors 65816

    Jun 13, 2009
    Parts Unknown
    You can't take a shipment count to represent market share.
  13. PBG4 Dude macrumors 68030

    PBG4 Dude

    Jul 6, 2007
    Or profit share. Amazon sells Kindle Fires at a loss and Google sells at cost. How long can companies compete on zero or negative profit?

    Luckily for Apple, they still have the most/best content, but that could change based on the ebook ruling.
  14. Michael Scrip macrumors 603

    Mar 4, 2011
    Amazon isn't competing very well... 1.5 million tablets out of 34 million tablets. But the Kindle Fire was just to get people to shop at Amazon... the device itself doesn't have to make money.

    I don't know what will come from the ebook ruling. Apple devices have a pretty sizable installed base and appeal. It would be fooling for content companies to pull away from Apple... so I doubt that will happen.

    The consumer might not notice any difference... but Apple might not get to keep their 30% or something.
  15. samcraig macrumors P6

    Jun 22, 2009
    Guess what though? That doesn't matter. This is about sales.

    Further - all the wishful thinking in the world doesn't make your statement valid. The only thing that has been shown is that iOS users use the internet a lot.

    Last I checked - tablets do more than go online.
  16. ArizonaKid macrumors regular

    Jun 4, 2005
    Works the other way too. I returned my iPad 4th Gen due to lack of use. Laptop habits die hard.

    But for $229 I have no problems occasionally using the Nexus 7 2nd Gen. I actually find myself using it more because its small and light and perfect for reading.
  17. Plutonius macrumors 604


    Feb 22, 2003
    New Hampshire, USA
    For the most part, it's price and Apple will not compete on price.
  18. PBG4 Dude macrumors 68030

    PBG4 Dude

    Jul 6, 2007
    I think the iPad mini would beg to differ. :)
  19. samcraig macrumors P6

    Jun 22, 2009
    iPad Mini, lower cost iPhone rumored.

    They'll compete on price - but only on their terms.
  20. cdmoore74 macrumors 68020

    Jun 24, 2010
    I think the Nexus 7 would beg to differ. ;)
  21. rtomyj macrumors 6502a


    Sep 3, 2012
    With those numbers I'd expect to see more Android tablets on people's hand... Which I don't.
  22. firewood macrumors 604

    Jul 29, 2003
    Silicon Valley
    Even Microsoft only held onto their greater than 50% market share of computing platforms for only a quarter century:


    Apple had a good 3 year run, and it looks like they're actually still on top if you weight computing platforms by mobility and being actually used on the internet.
  23. waltand07 macrumors newbie

    Jan 21, 2013
    Apple has got this all under control. My guess is the 2014 iPhone 6 will resemble the iPad mini. The low cost iPhone is the beginning of a new chapter for apple. They will make a low cost iPad mini in 2014.
  24. jayducharme macrumors 68040


    Jun 22, 2006
    The thick of it
    I wonder how many non-Apple tablets are given as gifts. There are probably a lot of people who would like to get or give an iPad but don't want to spend the money, so they think an Android tablet will be good enough. The person who gets that tablet as a gift uses it for a short time, doesn't like it and then just sticks it on a shelf.

    And if that's the case, I wonder how many of those same people will then never get an iPad, thinking it's the same as an Android tablet.
  25. .Asa macrumors regular

    Jan 8, 2013
    I know plenty of people who use nexus and kindle tablets regularly.


    Why do you just assume that iPads are far superior to android tablets? In many cases it's the other way round.

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