I don't think you fully understand Apple's ad transparency program. You are not going to get any less ads, you're just going to get ads that are less relevant to you because they will not be tracking your interests. So if you thought they were targeting you with garbage before, just wait until you see what's coming...
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Antitrust Complaint Filed in Germany Over Apple's Incoming App Tracking Transparency Requirement
- Thread starter MacRumors
- Start date
- Sort by reaction score
If these apps lose 60% of their ad revenue and have to start charging a subscription fee for their services to make up the shortfall, Apple will be blamed and will face a massive backlash.
Axel Springer and Facebook, what a lovely disgusting combo.
Lyrics on the usual content of "Bild", Spinger´s most successful fake press product:
"Angst, Hass, Titten und der Wetterbericht".
- Die Ärzte
Lyrics on the usual content of "Bild", Spinger´s most successful fake press product:
"Angst, Hass, Titten und der Wetterbericht".
- Die Ärzte
Start making quality apps that people don't mind paying for AND providing updates that are worth paying for and your problems will be solved.
No need for subscriptions
No need for ads
No need for backlash
If subscriptions happen...good.
At least then, people will be informed and have a choice.
I dunno if this will play out the way the industry it wants it too. I mean, you're going to countries that legally have to have big, ineffective, warnings on every website that they have cookies that track you and you're complaining that Apple wants your company to be more transparent in how you are tracking of users.... Okay...
The worst is the Axel Springer Lobby is probably going to win this …
Oh. I know how it works. It's just a question whether I want to be tracked or not. Although Apps can still track my behavior/usage inside the App. It's just about cross-app/cross-site tracking.
But here is the thing: The less relevant the ads are, the less likely do they influence me.
I block Ads where I can and in App I either choose ad-free alternatives, or pay for ad-free if possible and reasonable priced. There's always an alternative and I don't see the need that I MUST use a certain service.
I actually allowed just a single site to display ads. Because they use unintrusive banners, non-animated and without tracking. They implemented these banners themselves and don't rely on a shady ad network. I have no problems with that.
Everything else: No thank you.
Not sure how giving users more options to protect their privacy is antitrust. After all, it's just a setting. I thought the EU was all for privacy protections? Because of them I have to agree to annoying cookie popups literally every day, sometimes even multiple times per day for the same site that I have to use for work otherwise it covers up the button at the bottom of every page that I need to use.
The EU is (probably). But the companies are not. They just want more profits like companies in any other country.
Dear Judge, I am breaking into peoples houses at night and now they are using locks that I cannot pick. Could you please stop this. 👈🏻 Basically what these companies are crying about.
Out of all the arguments and controversies in the tech world... out of all the debates about Apple products here on MR... this is the one decision that seems to be universally supported by all users.
That alone should tell you that the app tracking transparency feature is the right move and any arguments against data collecting/ad tracking is extremely anti-consumer and should be laughed out of court.
That alone should tell you that the app tracking transparency feature is the right move and any arguments against data collecting/ad tracking is extremely anti-consumer and should be laughed out of court.
If this gets passed then if I was Apple I would state that any app that has advertising, has to use a variant of Xcode that has a £100,000,000 joining fee. Then share it out to whatever appleids download that app.
Even with that setting off, they cross track you (Facebook, Instagram) . This update hopefully fixes that.
Where do I file my antitrust complaint complaint?
It’s disgusting how long this has been allowed to happen. It’s theft of the highest order.
Next to see when someone will complain because we lock our doors at home.
I understand how it works, too.
There's a potential long-term effect that I don't think you're considering.
Less relevant ads could mean less successful ads—>less successful/lower ROI ads could mean less ad spend—less ad spend could mean a rethinking of the entire industry's business model/killing these trackers in general.
I'd call that a net positive.
I block all ads basically by default. If they don't track me and are done well and unobtrusively, I unblock them. If a site/app/whatever has an option to pay to avoid ads, I pay the price. If a streaming service has an ad-free tier, then that's the one I have/get.
...and yet, somehow, I am still able to find products and services I find worth paying for. Funny how that happens. There's a good, responsible way to raise awareness about your business/product/service. If the anti-tracking movement forces the companies to find that approach...then I'm all for it.
I think Apple's argument is in a no lose situation here. They DO allow app tracking on their platform. It's just that they give the user the ability to opt out of it, therefore, are just asking app developers to be transparent about it. You can't really argue against that.
Nah, it won't work. Those companies spent last decade accustoming people to "free" services (while secretly extracting as much info about them as they could), nobody will want to pay them. They created a business model based on tracking people and cannot possibly function without that. So they will do stupid things (as in trying to prove tracking people is good, like Facebook did) because they are fighting for survival. Paper magazines sales are going down, only fraction of people want to pay subscriptions, how they would function without massive ad revenue?