iPhone XR Any one have any thoughts on why Apple chose to go with the iPhone 8 resolution for the XR?

Discussion in 'iPhone' started by shenfrey, Dec 4, 2018.

  1. shenfrey macrumors 68000

    May 23, 2010
    I mean, the phone is bigger than the 8 plus so I find it fairly odd that it doesn’t support at least 1080p. I have two possible reasons for this. Potentially to keep the cost down? Or to make the iPhone XR 2 look like a bigger upgrade.

    But maybe there are other practical reasons, anyone have any ideas?
  2. Petrophas macrumors newbie

    Dec 4, 2018
    They probably had extra resources for 720p type of screens. Same reason they’re still using lightning ports. They’re probably trying to get rid of excess inventory in the warehouse before committing to a change.
  3. Mackinjosh macrumors 65816

    Aug 21, 2014
    Maximize profit minimize cost. That's all it is. And apparently it's biting them in the ass right now, which I can't say upsets me all that much.
  4. JPack macrumors 68040


    Mar 27, 2017
    Practical reason is Apple designed the XR to compete with Chinese smartphones.

    The XR was designed for the Chinese market. Huawei, Oppo, and Vivo launched a couple of 6" phones with 300 PPI last year and this year. They were very successful and it's pretty clear Apple went after that model.
  5. ATC macrumors 6502a

    Apr 25, 2008
    The resolution between the 8 and XR is not the same. 8 is 750 x 1334 while the XR is 828 x 1792, but they both have the same PPI (pixels per inch) of 326. My guess is it was cheaper and less taxing on the battery/processor and yes maybe next year's XR refresh (if there is one) will have a resolution bump as a marketing differentiator.
  6. apolloa macrumors G4

    Oct 21, 2008
    Time, because it rules EVERYTHING!
    Erm... because the XR has absolutely cutting edge first of its kind technology and this was probably the most comfortable resolution they made it work with? Plus their is absolutely NOTHING wrong with the same resolution as the iPhone 7...

    Tell me, have you posted this same question over in the iPad Pro forum in here? If not why not?
  7. NorthSeaBeach macrumors 6502

    Oct 29, 2014
    The Hague
    I guess it's your second reason: to upsell customers to a full hd panel on the Xr2 or 3 in 2019 or 2020.
  8. purged macrumors member

    Sep 21, 2018
    It's all about that killer battery life.
  9. blackberrycubed macrumors 6502a

    Feb 26, 2013
  10. Falhófnir macrumors 68020


    Aug 19, 2017
    They had the production line set up for the iPhone 7/8, so they can just cut the sheets of screen to a slightly larger size? I'm guessing as it's more costly to also round the corners and bend the screen back at the bottom for the chinless design, the budget didn't allow for more expensive, higher PPI panels? 401ppi is still pretty cutting edge for LCD, and with the plus iPhones I expect they benefitted from the standard aspect and resolution, making it a more off the shelf order than the fully custom one for the XR.
  11. se1000 macrumors 6502


    Sep 24, 2014
    LA, CA
    Because Apple didn't want yet another PPI variant and the 6+/6s+/7+/8+ already is an oddball. This way they can just do a 2x render and keep a matching 326 PPI. Their only other alternative would have been to make the Xr screen the same physical size as the Xs Max (too big).

  12. timeconsumer macrumors 68000


    Aug 1, 2008
    And this would work for me as long as it’s LCD/PWM free.
  13. Beenblacklisted macrumors 6502


    Dec 28, 2011
    Convincing sheep is not hard.
  14. Relentless Power macrumors Penryn

    Relentless Power

    Jul 12, 2016
    Apple likes to ration certain features, being the iPhone is updated annually. Personally, I don’t think the consumer cares either way between a 828 Display and 1080 P. All they see is the new form factor, Face ID and six new colors.
  15. shenfrey thread starter macrumors 68000

    May 23, 2010
    Also, I suppose it’s difficult to really tell the difference
  16. purged macrumors member

    Sep 21, 2018
    I would advise against saying 828, please use the term 720p so it seems worse than it actually is. It makes people feel better about not buying the phone. Thanks!
  17. cuzo macrumors 6502a

    Sep 23, 2012
    IMO cost is the biggest factor and that's the biggest drawback to seeing the XR in person is the screen isn't good but I think and forgive my love of saying IMO but bringing out the XR on the same year as the XS and XS MAX with a far superior screen just hurt apple because people immediately began comparing the two.

    Android is android and the S8 has a nice screen but many people don't like android like that, if APPLE would have maybe brought out the XR last year that would probably make a difference.

    ALso I don't know how important portrait mode is or 3d touch but that may also play a small factor into it but the biggest is looking at the screen and comparing it to even a older Samsung phone the screen looks pretty dim.

    Apple could have killed it with the XR maybe a few years back when people wanted a cheap iphone with a big screen with newer features.
  18. Zaft macrumors 68040


    Jun 16, 2009
    Brooklyn, NY
    Cost for sure. Looking at the XR screen in person its not bad at all. People coming from the regular 6/7/8 will find its good. But once you see the high res OLED screen its a clear downgrade.
  19. Yogosans14 macrumors regular

    Jun 9, 2017
    North Carolina
    So people will be more inclined to pay more for the better screen on the XS/XS max.
  20. AKS3003 macrumors member

    Sep 17, 2017
    Apple went with the 828p display on the XR for a very simple reason: Upselling the iPhone XS/XS max. If the XR had a 1080p display, then whatever little difference there is in text clarity bewtween the XR and XS, would've gone away. With both the LCD and OLED, having the same brightness and color calibration, it would have become impossible for apple to sell the OLED models solely on the basis of contrast ratio (which is also apparent in dark environments). XR would completely cannibalize the sales of the more expensive models.

    This is also the reason why XR's successor will also not have a 1080p display.
  21. shenfrey thread starter macrumors 68000

    May 23, 2010
    There are still other differences though.

    No 3D Touch
    No Object detection in portrait mode
    No Telephoto camera lens
    No OLED Display
    Inferior water resistance

    I don’t think they needed to reduce the resolution size in order to sell more iPhone XS and XS Max devices. But it’s all about cost and savings I guess.
  22. naturalguy macrumors member

    Oct 31, 2018
  23. profets macrumors 601

    Mar 18, 2009
    I’m sure cost and margins come into play, but I’d argue this ^ is the biggest reason.

    Also, I don’t see this changing in the XR update next year (or whatever it will be called). I imagine @3x rendering/displays will be reserved for the XS models.
  24. Newtons Apple macrumors Core

    Newtons Apple

    Mar 12, 2014
    Jacksonville, Florida
    Nothing wrong with a company making profit! Without you would not be employed and could not afford to buy Apple devices.
  25. AlexJoda macrumors 6502


    Apr 8, 2015
    I think it depends what will be the standard in 2019. If everybody offers 3x displays for their better phones Apple cannot offer 2x anymore....

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