I'm no fashionista. Nor am I an extreme athlete. I'm a couch potato, but not by choice. The Ultra has a feature set that would benefit another segment of the population - seniors. The louder volume, brighter screen, rugged case, and help siren are some of the features that benefit those of us who've added a few extra years.
Yes, I'll wear it everyday - just as I have for all of the 7 previous AW's I've had. Will it look too large on my wrist? Maybe. Do I care? Nope, not a bit. I do think I can pull off the look, though, as I already rock a 45mm aw7.