...as opposed to soft/warm white or daylight? Years ago I tried out one of those then-new daylight (5000° K) light bulbs in a bedroom closet, and while the light was a little too bluish for me, I noticed instantly how much brighter and more alive the colors of our clothes looked. So when they came out with bright white light bulbs, I decided to give them a try in actual living areas like our family room...and found them quite pleasing, a nice balance between warm white (3200°) and daylight. Yet if you're shopping at Home Depot or Lowe's or anywhere else, bright white light bulbs can be hard to come by. If you're lucky you might find some CFLs, but virtually nothing in LED. And dimmables are almost impossible. So I'm left trying to find out if I'm the only one who likes this color of light, or if the industry is just underserving us. Does anyone else care for this color temperature?