Other Anybody else sick of hearing “This is the best iPhone ever made” at keynote every year!

rafark

macrumors 65816
Sep 1, 2017
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I am, what do they take us for? What do they expect us to think? I've always wondered...
 

Erasmus

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Jun 22, 2006
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Hiding from Omnius in Australia
They also say "Welcome!" in the beginning pretty much at every keynote, not just year after year, but multiple times a year.
Don't forget Tim Cook saying "Thank you" like 50 times at the start of each keynote to thunderous applause.

Just once, I want to hear him scream out "ST**U!" in its expanded form to get the crowd to quiet down and so he can get on with announcing the new "Best iPhone Ever!" Much more entertaining and effective.
 
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ftaok

macrumors 603
Jan 23, 2002
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This is actually a big discussion point within Apple. In truth, they have wanted to stop using this particular phrase a couple of year ago (iPhone 7). However, Apple Legal and Apple Investor Relations department maintain that Tim (or whoever is on stage at the time) must say this phrase.

Otherwise, it would be Fiscal Malpractice and the shareholders would sue. Obviously this is due to both the Financial Media and the Tech Media parsing every single word that comes from Cupertino for clues about the companies products and direction.

They had an opportunity last year to not use the phrase, since obviously the iPhone X was not the best iPhone ever. But alas, Tim chickened out. So now we're stuck with another few years.
 

ARizz44

macrumors 65816
Sep 28, 2015
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Chicago, IL
Of course your not going to say it’s the second best we ever made. It’s the newest of course it’s going to be the best you made...ugh

Not sure why I just thought about this..lol
I certainly have noticed and get what you are saying. I love my iPhones and iOS, don’t get me wrong, but they say things like that every year that make me shake my head.
 

austinguy23

macrumors 6502a
Oct 8, 2008
613
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God yes. If they made the phone a .000001 gram lighter, it can be described as the best iPhone ever.

It’s a vacuous statement that insults the intelligence of viewers.
 
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jdsmitty10

macrumors regular
Sep 9, 2016
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How bout “the most durable glass ever” but then Every phone you see is shattered. Do they really change the glass or just say they do lol
 

Erasmus

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Jun 22, 2006
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How bout “the most durable glass ever” but then Every phone you see is shattered. Do they really change the glass or just say they do lol
They did not say toughest. Materials Science gan give us tough glass or hard glass. Scratch resistant or break resistant. Not both. The more scratch resistant, the more susceptible to shattering when dropped.
 

jdsmitty10

macrumors regular
Sep 9, 2016
174
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They did not say toughest. Materials Science gan give us tough glass or hard glass. Scratch resistant or break resistant. Not both. The more scratch resistant, the more susceptible to shattering when dropped.
But remember back when it was “gorilla glass”. Still shattered. I’d rather have more shatter resistance than scratch resistance personally.
 

Erasmus

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Jun 22, 2006
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But remember back when it was “gorilla glass”. Still shattered. I’d rather have more shatter resistance than scratch resistance personally.
Are we that sure it's not still Gorilla Glass? Just a new version?

I mean, Apple have never advertised the fact that they use Gorilla Glass, nor allowed Corningware to advertise that Apple use their products...

Also, I'm not above suspicion that successive versions of Gorilla Glass alternate between high toughness/low hardness and low toughness/high hardness simply so they can focus on how much better the new version is at scratch resistance / shatter resistance than the last model...
 

joeblow7777

macrumors 603
Sep 7, 2010
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Of course your not going to say it’s the second best we ever made. It’s the newest of course it’s going to be the best you made...ugh

Not sure why I just thought about this..lol
Basic marketing and psychology.
 

alex00100

macrumors 6502
Mar 17, 2011
366
687
Moscow, Russia
This is actually a big discussion point within Apple. In truth, they have wanted to stop using this particular phrase a couple of year ago (iPhone 7). However, Apple Legal and Apple Investor Relations department maintain that Tim (or whoever is on stage at the time) must say this phrase.

Otherwise, it would be Fiscal Malpractice and the shareholders would sue. Obviously this is due to both the Financial Media and the Tech Media parsing every single word that comes from Cupertino for clues about the companies products and direction.

They had an opportunity last year to not use the phrase, since obviously the iPhone X was not the best iPhone ever. But alas, Tim chickened out. So now we're stuck with another few years.
Sorry, but this being internet, I have to ask where's the information from?
 

GumaRodak

macrumors member
Mar 14, 2015
47
9
The events are marketing.
See how the persons are trained to present the products...
Regular break for applause during speach, higlight and voice level increase before any “wow” information like “best iphone ever”, walking on the stage etc... there is a complete study for this.
The presenters or if you like “product directors” like apple introduce them are rather actors as product directors...

Its a show
 
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