Don't forget Tim Cook saying "Thank you" like 50 times at the start of each keynote to thunderous applause.They also say "Welcome!" in the beginning pretty much at every keynote, not just year after year, but multiple times a year.
I certainly have noticed and get what you are saying. I love my iPhones and iOS, don’t get me wrong, but they say things like that every year that make me shake my head.Of course your not going to say it’s the second best we ever made. It’s the newest of course it’s going to be the best you made...ugh
Not sure why I just thought about this..lol
They did not say toughest. Materials Science gan give us tough glass or hard glass. Scratch resistant or break resistant. Not both. The more scratch resistant, the more susceptible to shattering when dropped.How bout “the most durable glass ever” but then Every phone you see is shattered. Do they really change the glass or just say they do lol
But remember back when it was “gorilla glass”. Still shattered. I’d rather have more shatter resistance than scratch resistance personally.They did not say toughest. Materials Science gan give us tough glass or hard glass. Scratch resistant or break resistant. Not both. The more scratch resistant, the more susceptible to shattering when dropped.
Are we that sure it's not still Gorilla Glass? Just a new version?But remember back when it was “gorilla glass”. Still shattered. I’d rather have more shatter resistance than scratch resistance personally.
Sorry, but this being internet, I have to ask where's the information from?This is actually a big discussion point within Apple. In truth, they have wanted to stop using this particular phrase a couple of year ago (iPhone 7). However, Apple Legal and Apple Investor Relations department maintain that Tim (or whoever is on stage at the time) must say this phrase.
Otherwise, it would be Fiscal Malpractice and the shareholders would sue. Obviously this is due to both the Financial Media and the Tech Media parsing every single word that comes from Cupertino for clues about the companies products and direction.
They had an opportunity last year to not use the phrase, since obviously the iPhone X was not the best iPhone ever. But alas, Tim chickened out. So now we're stuck with another few years.