Other Anybody else sick of hearing “This is the best iPhone ever made” at keynote every year!

[Renho]

Of course your not going to say it’s the second best we ever made. It’s the newest of course it’s going to be the best you made...ugh

Not sure why I just thought about this..lol

 

[SnacksGU]

No.

Not bothered enough to make a thread. Bothered enough to post in a thread.

Sales pitch. Marketing.

 

[mkz168]

Which phone company don’t do that?

 

[C DM]

They also say "Welcome!" in the beginning pretty much at every keynote, not just year after year, but multiple times a year.

 

[rafark]

I am, what do they take us for? What do they expect us to think? I've always wondered...

 

[Erasmus]

They also say "Welcome!" in the beginning pretty much at every keynote, not just year after year, but multiple times a year.

Don't forget Tim Cook saying "Thank you" like 50 times at the start of each keynote to thunderous applause.

Just once, I want to hear him scream out "ST**U!" in its expanded form to get the crowd to quiet down and so he can get on with announcing the new "Best iPhone Ever!" Much more entertaining and effective.

 

[Smoothie]

What cracks me up is the number of times they say the word “excited” at these events. If I had a dollar for each time, I’d spend it on the exciting XS Max 512 GB.

 

[rwestiv]

It does make me chuckle when u hear that every year.

 

[ftaok]

This is actually a big discussion point within Apple. In truth, they have wanted to stop using this particular phrase a couple of year ago (iPhone 7). However, Apple Legal and Apple Investor Relations department maintain that Tim (or whoever is on stage at the time) must say this phrase.

Otherwise, it would be Fiscal Malpractice and the shareholders would sue. Obviously this is due to both the Financial Media and the Tech Media parsing every single word that comes from Cupertino for clues about the companies products and direction.

They had an opportunity last year to not use the phrase, since obviously the iPhone X was not the best iPhone ever. But alas, Tim chickened out. So now we're stuck with another few years.

 

[The.Glorious.Son]

Of course your not going to say it’s the second best we ever made. It’s the newest of course it’s going to be the best you made...ugh

Not sure why I just thought about this..lol

I certainly have noticed and get what you are saying. I love my iPhones and iOS, don’t get me wrong, but they say things like that every year that make me shake my head.

 

[Packers1958]

They need to change it where Tim says "The best iPhone at the best keynote ever made"

 

[austinguy23]

God yes. If they made the phone a .000001 gram lighter, it can be described as the best iPhone ever.

It’s a vacuous statement that insults the intelligence of viewers.

 

[DDustiNN]

They had an opportunity last year to not use the phrase, since obviously the iPhone X was not the best iPhone ever.

Except... it is.

 

[mac.cali]

Can’t expect them to say, this is the second best iPhone we’ve ever made.

 

[jdsmitty10]

How bout “the most durable glass ever” but then Every phone you see is shattered. Do they really change the glass or just say they do lol

 

[Erasmus]

How bout “the most durable glass ever” but then Every phone you see is shattered. Do they really change the glass or just say they do lol

They did not say toughest. Materials Science gan give us tough glass or hard glass. Scratch resistant or break resistant. Not both. The more scratch resistant, the more susceptible to shattering when dropped.

 

[jdsmitty10]

They did not say toughest. Materials Science gan give us tough glass or hard glass. Scratch resistant or break resistant. Not both. The more scratch resistant, the more susceptible to shattering when dropped.

But remember back when it was “gorilla glass”. Still shattered. I’d rather have more shatter resistance than scratch resistance personally.

 

[Erasmus]

But remember back when it was “gorilla glass”. Still shattered. I’d rather have more shatter resistance than scratch resistance personally.

Are we that sure it's not still Gorilla Glass? Just a new version?

I mean, Apple have never advertised the fact that they use Gorilla Glass, nor allowed Corningware to advertise that Apple use their products...

Also, I'm not above suspicion that successive versions of Gorilla Glass alternate between high toughness/low hardness and low toughness/high hardness simply so they can focus on how much better the new version is at scratch resistance / shatter resistance than the last model...

 

[Renho]

What cracks me up is the number of times they say the word “excited” at these events. If I had a dollar for each time, I’d spend it on the exciting XS Max 512 GB.

Bahahah

 

[joeblow7777]

Of course your not going to say it’s the second best we ever made. It’s the newest of course it’s going to be the best you made...ugh

Not sure why I just thought about this..lol

Basic marketing and psychology.

 

[Ceviche Lover]

No, but I do hate all of the useless AR/game demos they do to kill time.

 

[InuNacho]

People actually watch that stuff? I'd rather read a paragraph summary of it instead of watching an hour long infomercial.

 

[alex00100]

This is actually a big discussion point within Apple. In truth, they have wanted to stop using this particular phrase a couple of year ago (iPhone 7). However, Apple Legal and Apple Investor Relations department maintain that Tim (or whoever is on stage at the time) must say this phrase.

Otherwise, it would be Fiscal Malpractice and the shareholders would sue. Obviously this is due to both the Financial Media and the Tech Media parsing every single word that comes from Cupertino for clues about the companies products and direction.

They had an opportunity last year to not use the phrase, since obviously the iPhone X was not the best iPhone ever. But alas, Tim chickened out. So now we're stuck with another few years.

Sorry, but this being internet, I have to ask where's the information from?

 

[Man on the moon]

Is it annoying? Yes

Will it ever change? No chance in hell.

Tim Cook loves saying it on stage. LOL

"This is our best iPhone Eveeeeeeer"

 

[GumaRodak]

The events are marketing.
See how the persons are trained to present the products...
Regular break for applause during speach, higlight and voice level increase before any “wow” information like “best iphone ever”, walking on the stage etc... there is a complete study for this.
The presenters or if you like “product directors” like apple introduce them are rather actors as product directors...

Its a show