I'm not tearing the kid apart, the FTC and European Union version of the FTC have gone after Mom/father blogs who never disclosed source(s) of reviewing "handouts/giveaway drawings" and several indie tech blogs were also slapped for non-disclosure to the point of Microsoft yanking free Vista/7 laptops from those shills. Hiding the fact when posting reviews will destroy your credibility if you decide to work for a magazine/CNet. (I went on to work for a few magazines and such companies do Google your past work)
How would you like it if a guitar company hands me a guitar every year, hides the public fact of sponsorship and in interviews/forums I brag about the greatness of the guitar(s) from that company. There is a right and there is a wrong, there are companies who exploit others for marketing purposes.
