Precisely. Custom ringtones in public are not as cool as everyone likes to believe. But more and more people love to show off their toys as a sign of affluence... and the problem is now kids have developed an "entitlement" attitude... in surveys done year after year, teenagers now more than in any previous survey year aspire to be wealthy at an early age... Not surprisingly, they try to exude affluence by running up credit cards to buy fashionable clothes, gadgets, etc. rather than learning fiscal conservancy.
Of course we live with an administration that doesn't teach fiscal conservancy either, so it's not surprising that kids think it's all right to run amok with debt.