Anyone else put off by Tim Cook's forced enthusiasm during keynote?

Discussion in 'Apple, Inc and Tech Industry' started by doc shivers, Sep 13, 2012.

  1. doc shivers macrumors member

    Jul 24, 2012
    His enthusiasm was horribly forced and it seemed like he trying desperately to convince people just how excited we all should be about the new features of the phone, and to me he came off sounding phony as hell. The thing that people like about Apple is that the product sells itself. Jobs would never have made such an ass of himself at a keynote, he would have been like, "yea this is the new product, here are it's features, and we know you are going to buy it."
  2. greytmom macrumors 68040


    Jun 23, 2010
    I don't think he came across that way at all.
  3. DeaconGraves macrumors 65816


    Apr 25, 2007
    Dallas, TX
    Didn't seem forced to me.

    Sounds like a new spin on the argument that Jobs is a better speaker/salesman than Cook is. But I don't think anyone would argue with that.
  4. Frankied22 macrumors 68000


    Nov 24, 2010
    Apart from Phil and Scott, I thought they all were uncomfortable to watch. The guys who showed off iTunes and the dude who talked about iPods were the worst though.
  5. supervelous macrumors 6502

    May 28, 2010
    I didn't watch, but the great thing about Steve is he would not have been like you described....he had the attitude "check this out, it's so cool, I love it and I think you will too, this is my baby"

    You just felt like he truly loved the device and was excited to show it off to you, not like a product pitchman who was just making a presentation.
  6. Patriot24 macrumors 68030


    Dec 29, 2010
    I noticed his forcefulness, but felt that is was more related to nervousness and a desire to be an engaging speaker.

    Not everyone can hop up on stage in front of hundreds of people and sound like they're having a typical chat like Jobs. In the biography, Isaacson revealed that Jobs spent a ridiculous amount of time preparing for each keynote - saying each line hundreds of times until he felt the tone and delivery sounded as if he was "saying it for the first time".

    They don't throw these things together in a couple of days. They are probably preparing for the next keynote as we speak. I think Tim just needs more time to get comfortable.
  7. nlkccom macrumors 6502a

    Sep 18, 2008
    Unlike Steve Jobs, Tim Cook was never a good public speaker. He always seem stiff and boring to me.
  8. ixodes macrumors 601


    Jan 11, 2012
    Pacific Coast, USA
    I believe you may be a bit biased towards Steve Jobs, and are evaluating Cook a bit harshly.

    He's a different man with his own style and characteristics.

    If that's too much for you, if he puts you off, as your post indicates, then perhaps it's best you do not watch his presentations.

    I thought that he did a fine job.

    But then again I've been attending every one of these events for many years and have been to workshops he hosted long before he became CEO.

    I am used to and understand his particular style. Calmer, and more matter of fact that Steve Jobs, I prefer his style. Less Hype, more reality.
  9. jabingla2810 macrumors 68020

    Oct 15, 2008

    He seemed so genuine.

    "get a camera up here and look around the back, it's so cool, it's amazing!"

    He just came across as is he wanted to show these cool things they had made.
  10. Roessnakhan macrumors 68040


    Sep 16, 2007
    Tim Cook strikes me as an operations guy who now is the face of a company, if the Apple keynotes were not a staple I doubt he would do them, rather just release products. I'm not turned off by his presentations (I mean I hate doing them myself). Just give him time. Mark Zuckerberg used to be horrible at presentations, but he's slowly bettered his skill over the years.
  11. doc shivers thread starter macrumors member

    Jul 24, 2012
    Hell, Zuck sounds like Kermit the Frog, and Cook makes him look like JFK in comparison.
  12. magnificent me macrumors member

    magnificent me

    Nov 25, 2010
    I logged in just to say yes I felt the same. It felt like he rather be some where else. Ahh well it could just be me. I feel that spark was missing in this keynote but all this rather subjective.
  13. webworks415 macrumors 6502

    Dec 20, 2008
    I agree that he lacks the charisma of Steve Jobs....when he puts emphasis on things it just sounds forced...luckily there are others part of the keynote that sound more natural. I don't like when he says "Only Apple could do this...." I will give him a chance and see if he improves, but I doubt it.
  14. Oracle1729 macrumors 6502a

    Feb 4, 2009
    He's not a showman like Jobs was; not a big deal since few CEO's can give a presentation. The real problem is he's a complete idiot who doesn't know how to run a company and doesn't know enough to hire someone else to give a keynote.
  15. brando123b macrumors regular


    Nov 22, 2010
    He is not a great public speaker...he lacks the ability to engage. Steve was mesmerizing, because his passion was for the products themselves. Cook is more operational.
  16. mytakeontech macrumors 6502a

    Jun 14, 2010
    I felt Tim Cook was definitely trying his best but it looked all fake and forced to me too.

    After watching the keynote I felt that Apple may trademark "revolutionary", "Amazing", "Phenomenal" words really soon. :p
  17. freedevil macrumors 6502a


    Mar 7, 2007
    Its also his southern accent. When he talks really slow, it seems stretched/weird/phony. His words do not match his enthusiasm because he probably is nervous or just not that type of guy.

    ps: the iPod guy was dressed weird. Hello 70s!
  18. webworks415 macrumors 6502

    Dec 20, 2008
    I think the point is to have THE CEO giving the presentation. If he was a complete idiot, I don't think Steve Jobs would have trusted to leave the company in his hands. I'm sure he knew Tim had certain strengths and weaknesses. The others like Phill Schiller, Eddy Cue, Scott Forstall, etc make up for it anyway.
  19. JayLenochiniMac macrumors G5

    Nov 7, 2007
    New Sanfrakota
    People can rationalize whatever they want and "perceive" someone as being one way or another if it suits their feelings. In the OP's case, he's not excited about the iPhone 5 so Tim Cook's enthusiasm must be "forced."

    Nothing but a bunch of silly rationalizing.
  20. Omacc macrumors member

    Sep 7, 2012
  21. Frankied22 macrumors 68000


    Nov 24, 2010
  22. Technarchy macrumors 604


    May 21, 2012
    I've watched nearly every interview Tim Cook has given.

    He's more laid back and low key than Steve Jobs. Not a showman by any means. It's clear he's not big on being a public figure in the way Jobs was.

    I think he's likeable, but he isn't Steve Jobs, and if someone expects him to be, then it's their problem, not Tim's.
  23. doc shivers thread starter macrumors member

    Jul 24, 2012
    Naw, I am stoked for the iPhone 5, not because of the keynote, but because of it's features and its look. But having it hammered into my head just exactly how excited I should be is a huge turn off for me.
  24. whoknows87 macrumors 6502a


    Aug 8, 2012
    cant fill the shoes, Steve Job made you excited he would sell you the iPhone 5 even if it was the same exact copy of iPhone 4, Cook lacks stage presence , can't blame him someone has to do it.. RIP Steve


    Dead LOL
  25. Oracle1729 macrumors 6502a

    Feb 4, 2009
    Most companies don't have THE CEO give these presentations, and by insisting on doing it, Timmy just comes off as a pale imitation of Jobs.

    As far as complete idiot who doesn't know how to run a company, Jobs was known as a control freak and it's quite possible Timmy never had enough rope to hang himself while Jobs was alive.

    Let's recap though, since Jobs death, Apple has not released a single desktop computer, the only update to the laptop line is a cpu change and adding a feature that Intel gives them in the new chipset. There could have been innovation in the rMBP, except it's an underpowered piece of crap that feels laggy because it can't handle its own screen. On the iToy front, iPhone is the only so-called high end smartphone that doesn't have a 720p screen. 4" is small for 2011 and tiny for 2012. Apple is the only company that doesn't give a screen size choice.

    So there's been 0 technology innovation under Timmy, but he's turned apple into a 1998 Microsoft. Release garbage in the market but sue everyone else so they can't innovate either. Apple's $100 billion is terrifying because Timmy is going to blow it keeping the world in 2011 as long as he can until Apple implodes.

    He has no idea what he's doing, he's like a cat chasing his tail. One month he increases pay for retail workers, next month he cuts back their hours and fires a bunch of them.

    It's hilarious that he said they're doubling down on secrecy and then it's been the worst round of leaks Apple has ever experienced. He's so incompetent he's a joke.

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