When the first Plus iPhone (6) became available, I got it on launch day. I was thrilled and still wanted bigger. Moved to 7Plus when it came out. I did not get the 8 because it did very little more than the 7. The first X was small, but was better, to me functionally. Stayed with the 7Plus.
I grabbed the Xs Max on launch day. I love, but would love something just a little larger for a few reasons. First, slightly larger text onscreen would be really nice. And, still more battery life would be nice. I would like an SD slot ( yeah, that will not happen). So, to get these things, a larger device is indicated.
So, I love the Max, but give me MORE.