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Perhaps it costs Apple £3 a copy (Inc. VAT) to put all the spellings into British English... (doesn't explain why the Canadians get such a good deal...)
 
He's comparing the like for like prices of software already in the MAS and iOS app store. They already include VAT.

Thankyou for getting my point, the app stores are just an odd case where currently even with vat included the prices are cheaper due to when the price ratios were fixed by apple, and their quoted lion price does not fit existing data.
 
He's comparing the like for like prices of software already in the MAS and iOS app store. They already include VAT.

Yes, I know. The US does not includes sales tax. You can't compare price for price. That's the whole point. His exercise is flawed.

Anyway, you all know Apple throws in an extra added UK tax in everything they do, on top of the VAT, on top of the exchange.
 
Yes, I know. The US does not includes sales tax. You can't compare price for price. That's the whole point. His exercise is flawed.

Anyway, you all know Apple throws in an extra added UK tax in everything they do, on top of the VAT, on top of the exchange.

Blimey mate, you are usually a bit quicker than this. It's nothing to do with taxes, he's comparing app store like for like prices.

Here are some examples from the US and UK MAS

Aperture - $79.99 / £44.99 ($1 = £0.56)
iWork apps - $19.99 / £11.99 ($1 = £0.60)
iLife apps - $14.99 / £8.99 ($1 = £0.60)

If we expect the same rate of Dollar to the Pound as the rest of the MAS then the $29.99 Lion would cost £17.99 ($1 = £0.60) instead of the £20.99 ($1 = £0.70) they are actually going to charge.

Hope this clears it up. :)
 
Blimey mate, you are usually a bit quicker than this. It's nothing to do with taxes, he's comparing app store like for like prices.

Here are some examples from the US and UK MAS

Aperture - $79.99 / £44.99 ($1 = £0.56)
iWork apps - $19.99 / £11.99 ($1 = £0.60)
iLife apps - $14.99 / £8.99 ($1 = £0.60)

If we expect the same rate of Dollar to the Pound as the rest of the MAS then the $29.99 Lion would cost £17.99 ($1 = £0.60) instead of the £20.99 ($1 = £0.70) they are actually going to charge.

Hope this clears it up. :)

Ok, now that is a much clearer explanation of what he was trying to do. Of course, it's still flawed considering there's nothing logical behind Apple's UK pricing :)p) and trying to apply such logic to it is only an exercise in futility but I do get his point now.

(Remember, it's like 6 a.m here... so I'm not quite up to speed yet).
 
Ok, now that is a much clearer explanation of what he was trying to do. Of course, it's still flawed considering there's nothing logical behind Apple's UK pricing :)p) and trying to apply such logic to it is only an exercise in futility but I do get his point now.

(Remember, it's like 6 a.m here... so I'm not quite up to speed yet).

You're right, it's usually think of a number and add a bit for luck when it comes to our pricing (yes, I'm looking at you ATV 2). ;)
 
*****, anything under $150 is ridiculously low for a major OS upgrade for multiple computers. You guys must not have much to argue about today. 18 vs 20 pounds. There must be people at M$ saying, "they did WHAT?!"
 
*****, anything under $150 is ridiculously low for a major OS upgrade for multiple computers. You guys must not have much to argue about today. 18 vs 20 pounds. There must be people at M$ saying, "they did WHAT?!"

I'm not complaining about the price perse, more the fact that I'm worried it might mean /all/ appstore prices are due to increase in the UK.
 
I don't think ANY US prices include sales tax, anywhere. because it varies so much, or sometimes isn't charged, etc.

So if you're using the app store, you click the button that says 99 cents, next to an app, and then it applies Federal and State/provincial tax depending on where you are? Wow it's simpler here...
 
It's included in pricing, not added on top like in US. And EG pixelmator is on sale currently for $30 on MAS, which in uk translates to £18, same should apply to Lion.


The app store pricing conversion was set when pound was somewhere near $2, and thus is nicely favourable to UK currently.

The only reason we still have the penny in the US is because sales tax is "added on". Without the sales tax added on everything would be priced on whole dollar amounts or increments of 5 cents at the smallest.

The only exception being purchase of bulk goods like gasoline or flour. But that's not a problem. It would be priced per dollar and rounded to the nearest 5 cent increment. The difference in quantity of 4 cents worth of gas or even sun flower seeds is very small.
 
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*****, anything under $150 is ridiculously low for a major OS upgrade for multiple computers. You guys must not have much to argue about today. 18 vs 20 pounds. There must be people at M$ saying, "they did WHAT?!"

M$ is a software shop. Apple is a hardware shop that makes software.
 
The USD has been falling quite considerably since the release of SL, by more or less 20% compared to other major currencies.

Well that explains that mystery. Apple isn't "slashing" or even decreasing any prices, they're just using USD.
 
Wondering about the file size.

Why ? Didn't you watch the keynote ?

stevejobswwdc2011liveblogkeynote0551.jpg
 
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