- Apr 12, 2001
Fortune magazine has ranked Apple as America's 7th most admired company in its survey of the Top 20 Most Admired Companies. The survey was conducted by asking 3,322 "executives, directors, and securities analysts to select the 10 companies they admire most."
According to more detailed results, Apple ranked first in Innovation and sixth in Quality of products/services, and was the second-highest ranked computer company (behind IBM).
Fortune says that having "fresh ideas" and "being green" were top qualities of this year's winners.