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Good. Apple are doing the right thing by offering mirroring with CarPlay. Apple don't need to make a car, aside from car entertainment and possibly directions everything else associated with building a car just don't go with what Apple do. Apple could learn from battery tech but they don't need to be involved with cars to do that.
I'd rather Apple focus of their technology products and services than a product with a little bit of tech in it.
 
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They should probably skip the whole car thing and go for the next big thing.

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that's unfortunate. if a company like apple with all of its immense cash reserves and resources can't move forward, then what hope is there for others?

They've probably seen the typical margins of car manufacturers and the average car pricing in the typical Apple customer demographic.
 
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I'd still like to know how many people really want a self driving car. Personally, most of my driving is short around town where I can't see it practical (knowing parking rules in town - which streets are better, not wanting to park next to a large truck with big doors, etc. ). Sure it might be nice the times I'm doing a multiple hour trip on the highway but that is a very small part of my driving.
Plus I'm sure the cost of a self driving car will be much more that a normal car plus the cost of subscriptions to maintain maps, directions, etc. etc.
Maybe there are surveys but I've never seen one and would love to see who actually is going to buy all these cars that the manufactures will make,

My guess is pretty much everyone would want a self driving car. Now maybe you keep the chance to drive it. But generally speaking, if folks can be watching TV, sleeping, or just having a beer instead of focusing on driving, they will choose that.

I don't know for sure if a self-driving car that you can literally safely fall asleep in will ever happen (or at least will happen in the next ten years). But I'm confident that if it can be made it will be what folks want. As for surveys, this is one of those things that people aren't going to realize they want it until they see it and are fully comfortable with the driving ability.
 
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I think the idea of Apple producing an autonomous system that can be integrated into other automaker's cars makes zero sense. It would be like Apple offering MacOS to other hardware manufacturers. And even if they went down this path, I don't see more than one manufacturer jumping on board, as others would want to differentiate - unless Apple had some crazy huge technology or benefit no other manufacturer could offer, which certainly does not seem to be the case at this point. The best thing they could do at this point, IMHO, would be to buy Tesla. Tesla fits with Apple's core idea of offering a better product at a premium price and Apple's money could help push the model 3 and other more cost competitive offerings to market.
 



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Apple has given its automotive team a late 2017 deadline to "prove the feasibility" of its self-driving car system, and decide on a final direction for the platform, according to Bloomberg.

Apple's ambitions no longer include building its own car "for now," but it could return to developing its own vehicle in the future, or partner with existing carmakers, the report claims.

The project's shift has allegedly resulted in hundreds of employees being reassigned, let go, or leaving on their own terms since August, including more than 120 software engineers.

The remaining members of Apple's car team, which comprises about 1,000 people, are said to be working on "autonomous programs, vision sensors, and simulators for testing the platform in real-world environments." Apple is said to have kept staff numbers in the team steady by hiring people to help with the new focus.

The report follows months of internal struggles as Apple's so-called "Project Titan" team is believed to have faced delays and internal strife.

"Apple Car" lead Steve Zadesky reportedly stepped down from the project earlier this year, with his responsibilities shifting to Apple's hardware engineering chief Dan Riccio until longtime Apple executive Bob Mansfield took over the team in April and shifted the project's direction.While plans for an Apple-designed vehicle by the early 2020s are seemingly in flux, the company's research and development plans could change over the coming months and years. Nevertheless, Tesla CEO Elon Musk believes Apple will not have its own vehicle ready by 2020, calling it a "missed opportunity."

Article Link: Apple Abandons Car Plans 'For Now,' Sets Late 2017 Deadline to Decide Fate of Self-Driving System
[doublepost=1476713419][/doublepost]I have a car, I need a new computer.
 
We don't, but maybe they (or someone) will come out with the 'iPhone' of the car guidance world, a game changer which everyone will say, "wow, we have to have this in our vehicles" (or "we have to copy this", in some cases :) )

"'iPhone' of the car guidance world"

That would be an Apple car, no?
[doublepost=1476713536][/doublepost]
I never thought they ever intended to build a whole car. Tim's continued comments about AR I believe confirm what I've always thought, they have been working on a heads up/AR software that has always been key to what they are doing.
Heads up AR software for who? Automakers are doing their own thing. They don't need Apple.
 
We don't, but maybe they (or someone) will come out with the 'iPhone' of the car guidance world, a game changer which everyone will say, "wow, we have to have this in our vehicles" (or "we have to copy this", in some cases :) )

You mean the Tesla Model 3?
 
Apple car is never a thing, since Apple itself is not a automobile company in the first place.

They should just stick with electronics, and do some innovation on the iPhone and Macs lineup.

I failed to see big innovation on iPhone 7, probably just the dual camera setup, and that fast processor.
 
I fear you've been watching too much "I, Robot".

Though I'd argue just watching that film once is too much. :D

Hehe ,well I'm just being real. My point is AI is just so god damn crude (bad) at the moment that it doesn't work for situations where it have to take less rational decisions based on valuing a situation (that humans do all the time without even thinking). For those that still thinks people are rational, go read something by Herbert Simon.

And we won't see breakthroughs in AI any time soon either... We don't even understand how our own brains work... We haven't even come to a consensus of what consciousness really is... So how could we possibly make a machine that mimics something we can't even describe? lul
 
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Thinking they can make autonomous or self driving software that automakers will put in their cars is ridiculous. Google is so far ahead of them in this space. And most automakers are already working on their own stuff. They don't need Apple. Apple should focus on making their existing products better.
Whatever happen to competition is good for consumers? It seems that that only applies if someone competes with Apple. If Apple competes with someone else, Apple should just focus on making iPhones or Macs.
 
I'd still like to know how many people really want a self driving car. Personally, most of my driving is short around town where I can't see it practical (knowing parking rules in town - which streets are better, not wanting to park next to a large truck with big doors, etc. ). Sure it might be nice the times I'm doing a multiple hour trip on the highway but that is a very small part of my driving.
Plus I'm sure the cost of a self driving car will be much more that a normal car plus the cost of subscriptions to maintain maps, directions, etc. etc.
Maybe there are surveys but I've never seen one and would love to see who actually is going to buy all these cars that the manufactures will make,
I will when I'm old and can't drive. My husband and sister-in-law and I struggle to take care of my in-laws and my parents. That's three of us adult children trying to manage the health care and transportation needs of four elderly adults. My dad, at least, can still drive fairly well, being the youngest of them at 79 and still having good vision, but sometimes he gets treatments for cancer and other ailments and needs a driver. None of these parents live close. We all wish the future were now and all the elders need to do is get in their cars, tell it where to go, and the car takes them there.

I know, there's such a thing as Uber but our elders are leery of it and taxis aren't quite the same and cost a bit. Elders want their independence for as long as they can maintain it. I hope the technology is there for my generation, so our kids will be spared some of the things my husband and sis and I go through.

I'm only 50 and already got hit with a formative stage of a hereditary cancer that didn't strike my dad and grandpa until they were in their 70's. I also get migraines. Driving myself around can be a chore now. Tough luck for me, I have responsibilities to get kids and elders where they need to be. The future of self driving cars can't get here soon enough for me. At least I have the benefit of GPS navigation to take the burden off of me in concentrating on landmarks and map routes when I have to make certain drives when I'm not feeling so great and need to put all my energies into focusing on traffic and avoiding aggressive drivers.
 
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My collective impression of Apple -- not just the car -- is that they tell us great things are coming over and over. But as we get a glimpse at their game, they seem to be swinging at air. And then come product time, we get a bunt. They have enough momentum to carry profitable sales for awhile, but at some point they need to up their game.
 
I always felt Apple was overreaching with the Apple car. Why not just try to control the music/navigation/entertainment aspect of driving, and leave the actual car designing to others? Kinda like what they're doing with the TV. I dunno. Just seems like a money pit.
 
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