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"'iPhone' of the car guidance world"

That would be an Apple car, no?

I mean just the sensors, cameras, software and hardware to provide the guidance, which Ford, Toyota, Kia, whoever, could buy and install in the same way they buy a Pioneer audio system.

Just stick to worrying about the guidance system instead of spending time wondering what shape the headlights should be, or how many paint options should be available.
 
Maybe they're finally realizing that people don't want a self-driving car. That's not something that's feasible for the near future. And to be honest, driving is fun. As much as I like technology, I'm very against self-driving cars.
You're young and healthy and not disabled in any way, I would hope. Self driving cars are of an interest to people who want to gain or maintain their independence and mobility in the wake of illness, disability, or loss of driving skills due to aging.
 
I think they spun their wheels on this for so long and didn't have anything to show. The reports of in-fighting sound very Microsoft like and very unApple like. I think the same thing happened with the Apple TV, rumors were abound for years that Apple would roll out a branded television, but never did
 
You're young and healthy and not disabled in any way, I would hope. Self driving cars are of an interest to people who want to gain or maintain their independence and mobility in the wake of illness, disability, or loss of driving skills due to aging.
While I'll not disagree with you, the marketing and hype for self driving cars has been directed to everyone else but those people. Consider this, many people who are aging, or have serious issues, tend not to have a lot of disposable income, so they're not a highly sought after segment - at least when it comes to profitability wise
 



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Apple has given its automotive team a late 2017 deadline to "prove the feasibility" of its self-driving car system, and decide on a final direction for the platform, according to Bloomberg.

Apple's ambitions no longer include building its own car "for now," but it could return to developing its own vehicle in the future, or partner with existing carmakers, the report claims.

The project's shift has allegedly resulted in hundreds of employees being reassigned, let go, or leaving on their own terms since August, including more than 120 software engineers.

The remaining members of Apple's car team, which comprises about 1,000 people, are said to be working on "autonomous programs, vision sensors, and simulators for testing the platform in real-world environments." Apple is said to have kept staff numbers in the team steady by hiring people to help with the new focus.

The report follows months of internal struggles as Apple's so-called "Project Titan" team is believed to have faced delays and internal strife.

"Apple Car" lead Steve Zadesky reportedly stepped down from the project earlier this year, with his responsibilities shifting to Apple's hardware engineering chief Dan Riccio until longtime Apple executive Bob Mansfield took over the team in April and shifted the project's direction.While plans for an Apple-designed vehicle by the early 2020s are seemingly in flux, the company's research and development plans could change over the coming months and years. Nevertheless, Tesla CEO Elon Musk believes Apple will not have its own vehicle ready by 2020, calling it a "missed opportunity."

Article Link: Apple Abandons Car Plans 'For Now,' Sets Late 2017 Deadline to Decide Fate of Self-Driving System
I'm sort of glad to hear this. It never really seemed that a car " fit into Apple as a company.
 
They should focus on what they do best, computer hardware and software, both mobile and desktop.

Agreed, I think they're trying to branch out in different markets and while that in of itself isn't bad, provided your core business is no impacted, yet here we are years removed from the last Mac Pro and Mac Mini update. The MBP is stale and behind its competition.
 
It was an awful move to even consider building an Apple car.
Thinking they could do it on their own, with no real experience in that sector, was foolish.

Tesla is making great cars. They will become profitable eventually.
They were never going to do it on their own. They were going to (and did) hire and acquire the talent.

If what Apple was doing was an awful move, then it was awful for Tesla to attempt it. What does a PayPal guy know about building cars? Elon Musk had no experience in the industry. He was doomed to be a failure. Impossible. No hope at all. Many had tried, many crawled away in shame. It only looks like he is succeeding because we have the benefit of seeing it happen before our eyes.

All the nay-sayers who nay-said that Apple couldn't break into the mobile phone arena on their own turned out to be wrong, and all the hind-sighters can hind-see that Apple really did have what it takes.
 
Agreed, I think they're trying to branch out in different markets and while that in of itself isn't bad, provided your core business is no impacted, yet here we are years removed from the last Mac Pro and Mac Mini update. The MBP is stale and behind its competition.
You think computers are still the core business for Apple (formerly Apple Computer)?
 
And the TV sector doesn't? We have so many companies jumping on the streaming bandwagon, the market is crowded, and Apple's missteps have hurt them in this endeavor
Nope, it really doesn't compared to the car industry.
 
I do a lot of research on Musk, Tesla and spaceX. And although I admire Elon Musk a lot, Tesla was on life support just a short time ago.

If it wasn't for big investors they would have been gone. It's not easy starting a car company like a Tesla from the ground up. Musk had to literally reinvent the battery for these types of vehicles just to make one affordable for the every day joe.

And they are still running into major hurtles. Not to mention the rest of the gasoline car industry wants them to fail.

One thing I do feel strongly about is the fact that Tesla is made here and not sourced out to a foreign nation unlike where Apple makes all of its products and does all of its banking.

You can't be successful without taking some risk and being confident in your product. Plus, it seems like Tesla's cars make profit, but they simply don't sell enough to cover the R&D and massive investments like the Gigafactory which I think will make Tesla very profitable in the long run. Tesla isn't selling 400,000 Camry's with a $60 Billion cash stash in the bank like Toyota. Plus, Tesla is basically trying to kickstart a whole form of technology.
 
Also, the death rate of hitting a pedestrian at 20mph is 1/10. At 30mph is 5/10.

Hitting a pedestrian at 20 MPH means that you entirely failed to recognize an obstacle was present. There's no morality involved in that case - you entirely failed to receive the input that you should have based your choices off of.

If you see that an obstacle is present and you're going to hit it, you should apply your brakes immediately. At 30 MPH, it only takes 60 feet to come to a complete stop. At 20 MPH, it's even less than that. So if there's say, 20 feet between you and the obstacle that you're going to hit, and you're going 20 MPH, you should immediately apply the brakes with maximum force and hit them at no more than 10 MPH.

Have fun calling me ignorant and ignoring me. In the best case scenario, you're correct and you'll have no opportunity to enlighten me. I'll continue being ignorant until someone else assists me. In the meantime, I'll make ignorant choices that have negative consequences for myself and those around me.

In the worse (and more likely) case, you're ignorant and will never know any better, because you choose to ignore everyone who doesn't think like you.
 
I mean just the sensors, cameras, software and hardware to provide the guidance, which Ford, Toyota, Kia, whoever, could buy and install in the same way they buy a Pioneer audio system.

Just stick to worrying about the guidance system instead of spending time wondering what shape the headlights should be, or how many paint options should be available.
Comparing the audio system in the dash to an autonomous driving platform is ridiculous. I'm more skeptical about Apple successfully building an autonomous driving software platform than a car chassis.
 
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Until we can program morality, self driving cars won't be a thing.

(The classic problem when the car has to decide who to kill if the brakes fail scenario)
This is a classic problem faced by people too rarely and in which humans probably rarely decide rationally with moral underpinnings in the moment.

The morality of self driving cars is can we save 5000+ lives a year and save millions of lost human hours in driving cars?
 
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While I'll not disagree with you, the marketing and hype for self driving cars has been directed to everyone else but those people. Consider this, many people who are aging, or have serious issues, tend not to have a lot of disposable income, so they're not a highly sought after segment - at least when it comes to profitability wise
I'm not sure. We didn't have any money until around age 38. It takes time to build a successful career and see any payoffs for paying your dues and making some smart choices and working hard in one's 20's and 30's. Now at 50, we have some money, but not the time or the energy to do all the things we wished we could do when we were younger and healthier and our parents needed us less. Any money we could have spent on luxuries will go to maintaining our independence as our health declines.

My parents lived pretty poorly most of their life and still live in a very bad neighborhood they refuse to leave, but they have some retirement funds that could be used on a self driving car if one existed now. Of course in their neighborhood, it would get stolen or 'jacked in a day, so we would have to drag them to a better neighborhood against their wishes. :rolleyes: Oh well no sense worrying about something that won't happen. We will instead make the best of what we do have now.

All this investment now is for a payoff for future generations. We tend to be a selfish generation, not seeing the value in a thing unless there is going to be a payoff for us now or soon. We seem to forget about where we came from and where we want to be going for the sake of our kids and grandkids.

But previous generations didn't necessarily think that way. My own elders and my husband's came from Europe and Asia and slaved away in hard lives and all that sustained them was the hope they would get to see their children and grandchildren have it better than they did. Which is why my siblings-in-law and my husband and I make our kids learn the family histories, so they will be grateful and forward thinking.
 
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For the life of me, I've never understood why Apple went down this road.
What would have been the differentiation from other self driving cars? That it had Siri? That it comes in Jet Black?

First it was the watch, then the car.
Seems more recently, Apple's new motto is 'Thing Alike'.
 
Remember how many times you were faced with this scenario in the last year? In your life? Remember all your family members and friends who faced this scenario? Remember all the celebrities?

This problem DOES NOT EXIST. If you're faced with the scenario where you can hit a pedestrian or a brick wall, the speed limit is 20 MPH. Hitting something or someone will injure them - maybe send them to a hospital. They almost certainly won't die. Unless you're speeding badly.

With an autonomous car, defects in the brakes would be immediately noticed. The car would demand that it be serviced before driving you anywhere.

As someone whose car brakes failed while going down Divisidaro towards Lombard in San Francisco on a Friday night, narrowly missing one dude who didn't believe my horn and lights, running through a red light doing about 70MPH, crossing Lombard when I had the red light and not hitting cars that had the green light, then having my car come to a stop 2 blocks from the Pacific Ocean, I beg to differ.
 
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