Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

MacRumors

macrumors bot
Original poster
Apr 12, 2001
59,215
23,134


Apple has been accused of "hypocrisy" and "cynicism" over its iPhone anti-tracking policy by an ad industry trade group that includes Meta and Google as members.

appleprivacyad-cleaned.jpg

The Interactive Advertising Bureau (IAB) is an organization that develops standards to be used across the industry to control and regulate online advertising. It has Google, Meta, Adobe, and many other companies as members. This week, IAB CEO David Cohen had a few things to say about Apple's approach to iPhone policy and privacy.

Speaking at IAB's annual leadership meeting (via Ad Age), Cohen accused Apple of "attacking" the ad industry from the inside, saying Apple represents "cynicism and hypocrisy." Cohen said "while there are no shortage of extremists attacking our industry from the outside, there are some attacking it from the inside out. Most notably, Apple exemplifies the cynicism and hypocrisy that underpins the prevailing extremist view."

Cohen explains that while Apple requires apps to ask users for permission before tracking them across apps and websites owned by other companies, the company can track its own users without accountability. Cohen refers to a feature called App Tracking Transparency (ATT), launched in April 2021, that forces apps to ask users for explicit consent before tracking them. "It can't be that 'personalization' in the Apple ecosystem equals 'tracking' outside of it," Cohen said. "That's not really a fair fight."

generic-tracking-prompt-blue.jpg
App Tracking Transparency pop-up required for apps

Apple requires third-party apps to ask users for permission before tracking them, but the company's stock apps do not since they don't track users, according to Apple's senior vice president of software engineering Craig Federighi. In an interview with the Wall Street Journal in April 2021 about ATT, Federighi explained that no Apple app would have the ATT pop-up since "there's no Apple app or service that tracks users." Federighi added that if Apple launched an app or service that tracked users, it would comply with its own App Store policy.

Apple is currently facing a class action lawsuit that alleges it records users' mobile activity without their consent, despite Apple's privacy assurances. The lawsuit accuses Apple of providing "utterly false" assurances that iPhone users are in control of their data. "Apple records, tracks, collects and monetizes analytics data — including browsing history and activity information — regardless of what safeguards or 'privacy settings' consumers undertake to protect their privacy," the lawsuit reads.

Apple's App Store policy and approach to privacy have been an increasingly more prominent concern for international organizations and companies, from the EU to Meta, Google, and Spotify. This week, Spotify and others penned a letter to the EU calling Apple's policy "anti-competitive" and "harmful" for companies.

Article Link: Apple Accused of 'Hypocrisy' by Ad Industry Coalition Over Its Anti-Tracking Policy
 
Last edited:
  • Haha
Reactions: amartinez1660

star-affinity

macrumors 68000
Nov 14, 2007
1,792
1,045

Ctrlos

macrumors member
Sep 19, 2022
57
125
The ad industry needs to go back to its older practices of market research rather than data scraping. Roadside and Magazine adverts are positioned just so because of the chance they might catch the eye of a focus group of individuals (eg a luxury metal watch in a mens magazine or a fast food advert 2 miles from its location). Products sold just well enough without the huge invasion of privacy that comes with data scraping and theft.

Its not actually that difficult to load adverts based on keywords rather than web history. If I'm looking at a videogames news portal then an advert for a controller is going to be aimed in the right direction just as is a cough medicine loaded up when a user searches for 'coughs in children'. Cookies don't work because they work after the fact. If I spent an hour looking at lawnmowers on Lawnmowers.com then seeing an advert for Lawnmowers.com over the next few days isn't selling me anything I didn't already see.

And please, for the love of everything good ditch and burn video adverts on text pages. Nobody likes them and they just get in the way. If someone jammed a YouTube video in my face every time I turned the page in a newspaper on the train then they'd get a broken nose.

Commercials during YouTube videos are not annoying because the same commercials are on TV. Find a more organic way to integrate your ads into text; you've been doing it for centuries in news print so it shouldn't be too hard.
 

blazerunner

macrumors 6502a
Nov 16, 2020
660
2,277
"They are the same. Of you investigate, Apple is using your data illegaly too."

@Kulfon: You sound certain about this. Can you please provide the receipts showing actual evidence, not accusations or lawsuits? You may be right, but I'd like to see actual evidence before believing it is happening. Thanks.
You think Apple got to 2 trillion dollars worth by being fair and moral?

LOL
 

d686546s

macrumors 6502
Jan 11, 2021
324
696
I hate the modern advertising industry with all of my heart. I do not want to be tracked, analysed, personalised etc etc etc without my consent. I don't want to be monetised all of the time. I'm happy to pay for good services.

I don't for one second believe they are not self-serving here, but that doesn't mean that they may not be right. I have no idea, frankly, but I equally wouldn't dismiss it. It's not like Apple hasn't been trying to monetise everything and anything under the sun lately.
 

cicalinarrot

macrumors 6502
Apr 28, 2015
327
1,053
They are the same. If you investigate, Apple is using your data illegaly too.
We can distrust all of them. But especially Google and Meta. But especially especially Meta.
Apple's business model is based on hardware, software, services and a little bit of selling your data, surely.
Meta is entirely about cannibalizing your life.
Meta used that power wisely to... sell lies, help literal neonazis, spread BS about covid and so on, because that was their only product and people who had been carefully banned from serious sources of information were their main customer.

You can mistrust all of them, you should never treat corporations as a human and good entity. But some of them are much worse about some things and we should try to understand that.
In this case, would Apple's hypocrisy make Google and Meta the good guys? No way. That's classic whataboutism. They're just losing money because Apple adopted a privacy policy that's, at least partially, better for customers.
 

rorschach

macrumors 68020
Jul 27, 2003
2,192
1,172
Key phrase: "apps and websites owned by other companies"

Apple does not require user consent for any company to track across its own apps. Meta can track users across Facebook and Instagram without requiring permission.

There is no hypocrisy since Apple doesn’t share user data with other companies without user consent.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.