my entire life has been carbon neutral because the Pacific Ocean algae sequesters it....
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Apple Accused of Misleading Consumers With 'Carbon Neutral' Claims
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These idiots do nothing but drive up costs. What do you call 10,000 lawyers at the bottom of the ocean?
Lawsuit filed in N. CA. alleges Apple deceived the public. How surprising is that?
Personally, I think the whole carbon offset market is just odd. However, I do enjoy a few extra dollars a month I receive from selling mine.
People expect lawsuits and responses to lawsuits to have great impacts upon our lives. The fact is that these little lawsuits chip away at Apple's greed and send strong warning messages to Apple's competitors to also reduce their carbon footprints. It also pressures Apple to find new ways save energy and reduce carbon emissions through innovation, recycling and yes, market those efforts. Virtue signaling has always been an important factor in social change, even if the ones that signal the strongest are hypocritical in their signaling.
A capitalist company pretending that it cares about the environment like it’s not only focusing in profit? Wow, a total of zero persons are shocked by this.
The lawsuit does involve Apple Watches after all
My Shakespeare is a little rusty. Do we have to look it up or are you going to add the quote?
No, carbon offsets are meant to sequester the quantity of of carbon dioxide a company is producing and this suit says the numbers don't add up. An established forest really doesn't sequester much of anything, comparatively. Trees acquire the majority of their lifetime carbon in the first 20 years, regardless of how long they live.
It's a marketing gimmick, regardless. If you want to lower your carbon footprint, then output less carbon.
Strategic litigation that is possibly staged by Apples competition directly or by useful idiots associated with Apples competition. It is designed for a headline and not to win.
Information warfare in not limited to governments.
Information warfare in not limited to governments.
Do you have any evidence that Apple's claims of carbon neutrality here are just virtue signaling or hypocritical? Or are you just supporting random lawsuits generall?
Do you have specific knowledge of the two projects mentioned in the lawsuit? Because they are both certified by an independent association. And if you don't accept that accreditation, do you have a fact-based reason?
It’s nice to have an already protected area where reforestation is going on. They probably had plenty of funding to make this reforestation at scale a reality 🤣
No. These lawsuits tie up the courts for years and do little to stop apples greed. Nor would I want them to stop legal activities.
It doesn’t do that either.
It doesn’t do that either.
Virtue signaling is about talking to look good. Apple has a genuine interest in being environmentally friendly and neutral and has procedures in place to accomplish that.
I don't know, nor do I really care, but I do have a background in environmental chemistry. Just pointing out what the lawsuit is saying.
I can't even be bothered to lookup these locations to see if it's true.
Here's how this will play out. And if anyone wants to bet money on it, send me a private message 
Apple will have done an overwhelming amount of research on the projects they use to offset carbon neutrality. This lawsuit will either be dismissed or go nowhere.
Once that happens, nobody who is dinging Apple over this in this thread will come back to admit they were wrong or misinformed or have changed their opinion based on evidence.
...and this is how disinformation takes over the internet. By posting about things upon which you have zero evidence and only opinions.
Apple will have done an overwhelming amount of research on the projects they use to offset carbon neutrality. This lawsuit will either be dismissed or go nowhere.
Once that happens, nobody who is dinging Apple over this in this thread will come back to admit they were wrong or misinformed or have changed their opinion based on evidence.
...and this is how disinformation takes over the internet. By posting about things upon which you have zero evidence and only opinions.
If you haven't seen it, John Oliver did a video on his 'Last Week Tonight', show. Is worth a watch.
this is why we can't have nice things. Lawyers who see opportunity collect people in mass class action suits against the companies that make them, over the flimsiest and most frivolous premises, and those companies settle to avoid the cost of litigation, and pass the costs onto their customers. The only winners are the @#$%^& lawyers, who get their 33-45% no matter what happens. And those class members get a dollar or two.
It being decades too late to slow down our spiraling destruction of the planet aside, anyone who thinks these companies are genuinely attempting to contribute to the betterment of the environment through factory production and consumerism have got another thing coming to them.
I’m sure they do but this reminds me of that cringeworthy video Apple released a while ago with Tim Cook talking to Mother Earth.
Cmon sometimes people are too picky. It is important anyway, companies should be recognised for their commitment even if the company use it for selling more things obviously. Otherwise it will be only a cost and companies will do nothing to improve their product and distribution. The world has become a whine fest.
And by the same token frivolous lawsuits dont help the cause either. Just because one can sue, doesn’t mean one should.
Did you forget to cite your own study, or is that the full text?