No, they don't. Most people just don't say "I buy the worst thing possible because I want to burn down a rainforest." The vast majority say the socially acceptable thing, and then don't factor it in at all.
The vast majority just don't do any research. And that's not a surprise. We're just the consumer.
Over the millennia, the consumer has many times been guided into making bad decisions; even life-threatening/life-ending decisions!
People expect lawsuits and responses to lawsuits to have great impacts upon our lives. The fact is that these little lawsuits chip away at Apple's greed and send strong warning messages to Apple's competitors to also reduce their carbon footprints. It also pressures Apple to find new ways save energy and reduce carbon emissions through innovation, recycling and yes, market those efforts. Virtue signaling has always been an important factor in social change, even if the ones that signal the strongest are hypocritical in their signaling.
They do nothing to "chip away at (anybody's) greed". They MIGHT cause a company's leaders to decide to do something to lessen the odds of a lawsuit being expensive. But that's not the same thing as appealing to peoples' better judgment.
...It's a marketing gimmick, regardless. If you want to lower your carbon footprint, then output less carbon.
This! ^ Anything else is a scam.
Cmon sometimes people are too picky. It is important anyway, companies should be recognised for their commitment even if the company use it for selling more things obviously. Otherwise it will be only a cost and companies will do nothing to improve their product and distribution. The world has become a whine fest.
You can only do a few things to increase your bottom-line earnings.
1. Make a product or service that people are willing to pay confiscatory rates of money for.
2. Find a less expensive way to make that new product or service.
3. Sell your product or service for less than your competitor can sell his.
4. Avoid losing expensive lawsuits
5. Avoid paying taxes (legally or otherwise)
6. Make somebody else pay you (license your technology to others or get subsidies from governments to build a factory here or battery charging stations there)
I don’t understand companies obsession with appearing to be doing everything possible to appear “green” as if they are a nature preserve driven company. Where is this coming from? Is it regulatory driven?
I can’t imagine the public cares.
Also, why am I paying more for something contained in recycled materials? I as the end customer expect to pay less. I’m not buying new material product I’m buying a product made out of recycled used trash.
That goes for fashion, electronics, home goods, disposable goods and materials etc…
I just don’t understand this righteous crusade of marketing and campaigning.
It's just another way of "hypnotizing" the public and then relying on that to make money. The real problem arises when a company relies on that more than it relies on the fundamentals such as making a better product and keeping your costs below your revenues.
