Thanks! That's what I was wondering
Does Spotify get your email address from Apple? If so... could Spotify email those customers and send them the link you posted?
I'm not sure but I think that's what they've done in the past. The problem is that in such a case Spotify must rely on the good will of their customers, because there are no economical incentives to do so: If Spotify charges the same price on their website as through the inapp purchase, why should I bother to go through all the hustle when they already have a working account. If they charge more, why should I go for Spotify, when Applemusic is providing a comparable service for less money.
The fact is that Spotify's recent actions are mostly skilled PR manoeuvre to raise awareness of the problem. I don't mean that in a derogatory way, which is why I don't use the word "PR stunt" which smacks of intrigue. I try to keep an open mind and not to be prejudiced against any company, but I do have to say Spotify has a point here.
Spotify's point is as follows: Since Apple owns the iOS platform, it enjoys unfair competition through the following 1) technical advantages due to a degree of the integration with the device made consciously unavailable to 3rd Party Developers (consciously, because it's not a matter of technical know-how but restrictions imposed by Apple's approval process); 2) offering their service at what is effectively dumping prices. Spotify is right to lambast Apple here: Until Apple Music took of, Spotify had to compete against other streaming music providers on the same rules - all were facing the same fees and restrictions as any other player in the game. When Apple Music was introduced, Apple has an unfair advantage over other competitors, because it can effectively offer the same service 30% cheaper not because they are better negotiators of licencing fees, or because their programmers are more cost effective, or any other such reason, but because they marketing strength to force other players to pay a share of 30% of their revenues (effectively rising their costs) on pain of being kicked off the ball park altogether. This is why Spotify is raising the subject of anti-trust laws.
A few things to bear in mind:
1) When dealing with anti trust laws, it is irrelevant whether the potential monopolist "deserves" or has "earned" his/her position in the market. Apple has spend millions of dollars in the past on improving their products and building up a platform, but that is irrelevant from today's point of view. From today's point of view the only relevant question is whether their current position allows them to bar the access to the market for their main competitors. Yes, yes, I know "If Spotify doesn't like it, they can jolly well go and offer their service Android, or better yet, build their own phone and operating system," which brings me to the next point.
2) You don't have to be a monopolist for antitrust laws to apply to you. A market dominated by a few large companies is an oligopoly and deserves the same degree of scrutiny, because normal economical forces do not regulate such markets well. Apple is the second largest player on the smart phone market, and as such enjoys a high degree of control. Moreover, a smart phone allows to install a number of different applications, so it is unlikely that the average smartphone buyer will choose a phone based on the availability of Spotify on the platfor, especially if other substitutes like Apple Music exist (yes, yes, we all know stories about people who dropped a product just because a certain application was no longer available, but they are the exceptions to the general rule). On the other hand, Apple profits from Spotify, because it's the innovations of 3rd Party developers such as Spotify that have made the iOS such an attractive platform. If it weren't for those apps, your iPhone would be just a glorified phone / video / camera / calculator / web-browser / navigating device / etc. The out-of-the-box functionality of the iphone is impressive, but it's laughable compared to what the iphone can do once we download other apps, and "Clock" or "Stocks" are definitely not the main reasons we all pay Apple premium price tags in the first place. Still the power of the iPhone relies on a multitude of independent developers, while all those comparatively small independent developers rely one large company, with close ties to the government, an army of lawyers and billions of dollars in their bank account, Apple is in the position of power here, and needs to be regulated.
3) The iPhone with its operating system iOS is one service that Apple offers, Apple Music is another. They need to be viewed as separate entities. If Apple Music is enjoying additional advantages over its competitors just because it's affiliated with the maker of the phone without paying a consideration for the advantage, said advantage is unfair. Here in Europe, taxing authorities will question any affiliated companies which sell their products to one another at prices which violate the "at arm's length" rule. The rule means that prices paid to a company within the same group have to be paid as if they were paid to a 3rd party. This clearly does not happen here.
4) The brick-and-mortar store analogy is flawed here, as many have pointed out. For one, a if my faviourite supermarket no longer stocks my favourite brand of beer, I'm much freerer to pick it up on my way home from another location than I am to change a phone. I don't need to buy another car to do it, but I'd have to buy another phone. Another thing is that the supermarket has to store, handle and bill the beer when I buy it, for which they take a share. The service of downloading the app is provided once only, but Apple demands a share of any subsequent payment. If the customer is using in-App purchases, then Apple does handle the payment, but Spotify actually wanted to bypass the whole in-App purchases problem altogether, so that no additional payment handling cost for Apple would apply, but wasn't allowed to place the link to a registration webpage. Moreover, manufacturers will often pay a "shelf fee" to the supermarket for displaying their goods.
5) AppleStore is a digital store, and apple charges a subscription for hosting the app online from each developer. Whether or not it covers the bandwidth and storage cost is a matter Apple needs to decide when it sets the subscription price tag. It probably does not, but Apple is fine with that, because the variety of apps is the reason why people buy its hardware and it still can capitalise on the premium they charge on each sale of their iPhones. Once an app is downloaded, it is a simple case of an app running on an operating system. Apple Store does not come into play anymore, until I make an inApp purchase through their payment service. If I make my purchase inside the app but not pay through my iTunes account, why should apple get a share of the revenue? I know we all love Apple here, but Apple is neither the country nor the government, and it should not be able to levy an auxiliary VAT.
6) It's petulant to claim that Spotify's success is based on Apple Store's success. Apple Store does not provide free advertising for Spotify. Spotify had to build its own brand from scratch. As it happens, there is no way to install software on iOS other than through the Apple Store. If a direct install through the 3rd party website would be possible, we could claim that Spotify is trying to use Apple Store as an advertising platform, but because Apple does not allow such downloads, all such claims do not apply. Yes, I know there are valid security concerns to prevent such downloads, but that is not the point here. The point here is that Apple, even though it is motivated by security concerns, can still make use of the fact in other areas, such as protecting its preferential treatment to its own services.