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Apple Acquired Quattro Wireless for $275 Million?
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JonHimself
macrumors 68000
Certainly a lot cheaper than Admob cost Google... so is Apple just going to start buying up advertising companies to prevent Google from buying them and getting information about the App Store market place?
MacRumors
macrumors bot
Apple Acquired Quattro Wireless for $275 Million?
All Things D reports that Apple is set to announce that it has acquired Quattro Wireless for $275 million.
Quattro Wireless describes itself as a "global mobile advertising company, empowering advertisers and publishers to reach and engage their target audiences across mobile web, application and video platforms with unrivaled precision, transparency and ROI." The company is a competitor to AdMob, another advertising company, that was acquired by Google for $750 million. Apple was said to have talked to AdMob about possible acquisition prior to Google's acquisition.
The official announcement is expected to come as early as tomorrow.
Article Link: Apple Acquired Quattro Wireless for $275 Million?
All Things D reports that Apple is set to announce that it has acquired Quattro Wireless for $275 million.
Quattro Wireless describes itself as a "global mobile advertising company, empowering advertisers and publishers to reach and engage their target audiences across mobile web, application and video platforms with unrivaled precision, transparency and ROI." The company is a competitor to AdMob, another advertising company, that was acquired by Google for $750 million. Apple was said to have talked to AdMob about possible acquisition prior to Google's acquisition.
The official announcement is expected to come as early as tomorrow.
Article Link: Apple Acquired Quattro Wireless for $275 Million?
CalMin
Contributor
+1
Android steps on iPhone. This acquisition is a poke back. Be watching this carefully.
Surely
Guest
I'm sure it's more than just a pissing match.
Apple wouldn't acquire Quattro Wireless unless there is a profit to be had.
After all, they are a publicly owned corporation with shareholders.
No doubt. This has been an unsettling trend I've noticed in the App Store in the past month or so. Previous apps that I paid for are now suddenly laced with ads after an update. I guess there will just have to be more apps to avoid.
I thought hard about why Apple would need a ad company last time there was rumors about AdMob, and didn't have any good ideas. Now I think I do.
I don't think Apple wants to create ads in paid apps. Apple hates advertising messing with their user's content. It's always been a big selling point for MobileMe's mail (I'm not saying for all of MobileMe, so please don't start a fight over it 😉).
My idea is that Apple wanted to start a subscription tv show service (as we all know), but the a la cart pricing was too high to be valuable for customers, and profitable for Apple. Solution? TV subscription with ads appearing in the shows (either at beginning, or perhaps at one or two points in the middle - less than typical TV).
The article does mention the company has ads for internet, applications, video...
I don't think Apple wants to create ads in paid apps. Apple hates advertising messing with their user's content. It's always been a big selling point for MobileMe's mail (I'm not saying for all of MobileMe, so please don't start a fight over it 😉).
My idea is that Apple wanted to start a subscription tv show service (as we all know), but the a la cart pricing was too high to be valuable for customers, and profitable for Apple. Solution? TV subscription with ads appearing in the shows (either at beginning, or perhaps at one or two points in the middle - less than typical TV).
The article does mention the company has ads for internet, applications, video...
Peace
Cancelled
lord patton
macrumors 65816
very good call... eventually. I don't know how quickly they could integrate the IP into their soon-to-be-released muhama-jesu-bhuddha slate.
Full of Win
macrumors 68030
No, I will NOT tolerate ads on devices that I purchased, ever. And I will also NOT tolerate ads on services that I've paid for.
2992
macrumors 6502
Neither I.
BTW, maybe APPL will release for some $29 an app which just shows ads. I'll love that. It'll be the only app on my iphone/laptop. I'll all day long having good time watching ads I choose to paid for, just to watching them. That'll be sooo cOOl.😀😀😀
TennisandMusic
Guest
GorillaPaws
macrumors 6502a
I wonder if they're going to create an API for iPhone apps (iTablet apps too if/when they exist) whereby developers can simply drop in an ad box and Apple will handle the details of compensation. I don't particularly care for the ad-driven business model, but I think it beats what several iPhone developers I know are going through.
The TV subscription model is an intriguing concept though. The price seems a lot more reasonable than the $750 pricetag that Google paid for AdMob. I mean for 3/4 of a billion dollars and all of the experience and resources at their disposal, I'm surprised that Google couldn't have just poached off the best of AdMobs talent and built their own mobile ad division for much cheaper.
The TV subscription model is an intriguing concept though. The price seems a lot more reasonable than the $750 pricetag that Google paid for AdMob. I mean for 3/4 of a billion dollars and all of the experience and resources at their disposal, I'm surprised that Google couldn't have just poached off the best of AdMobs talent and built their own mobile ad division for much cheaper.
gibbz
macrumors 68030
Wirelessly posted (SAMSUNG-SGH-A821/1.0 SHP/VPP/R5 NetFront/3.4 SMM-MMS/1.2.0 profile/MIDP-2.0 configuration/CLDC-1.1)
What about webpages on your mac and iphone safari??
Kar98 said:
What about webpages on your mac and iphone safari??
zombitronic
macrumors 65816
They could use this to create a simple platform that could be used to develop and self publish your own content through something similar to the SDK/App Store model.
I wonder if the AdMob deal becomes less sweet for Google if Apple finds a way to encourage developers to use Quattro.
You have a TV right? How about cable? If so, then you've bought a device and subscribed to a service that spews ads. People have gotten used to the idea over the decades.
Now I agree with you that on a smartphone or media device it sucks royally. On the other hand on a device that is made to replace magazines and newspapers (the iSlate) it is a means for free high quality content. Imagine getting the Wall Street Journal for free just by allowing ads to be displayed on your iSlate. I'd deal with it, so long as the ads are not in my face and blocking the content.
