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Apple has purchased artificial intelligence startup Voysis with the aim of improving Siri, reports Bloomberg. Voysis offers a platform that allows digital voice assistants to better understand natural language.

applevoysis.jpg

The company worked to improve voice assistants in online shopping apps, allowing software to better interpret requests from users. The website, which is now defunct, said that the technology used client databases with AI tools that deeply understand the specifics of products, services, and vocabulary to make the user experience "easier, faster and more intuitive."

The Voysis platform allowed customers to hone in on search requests with simple phrases like "I need a new LED TV" or "Just show me the 4K ones." Voysis said that shoppers could use voice to find what they're looking for 3x faster than typing using these kind of requests.

Bloomberg speculates that Apple could use Voysis' technology to improve Siri's understanding of natural language, or offer the Voysis platform to developers to improve how Siri works with apps.

Apple confirmed the acquisition to Bloomberg with its standard acquisition statement: "[Apple] buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."

Apple has acquired multiple AI startups over the course of the last five years, such as Xnor.ai, Turi, VocalIQ, Perceptio, Emotient, and more, to improve Siri and other AI-based offerings.

Article Link: Apple Acquires AI Startup Voysis to Improve Siri
 

nt5672

macrumors 68040
Jun 30, 2007
3,531
7,535
Midwest USA
They had a bunch of staff, left over from the original acquisition, that could have improved Siri but Apple management told them to bugger off. Will maybe not in so many words, but by inaction, lack of funding, screwy management politics, etc.
 

djcerla

macrumors 68020
Apr 23, 2015
2,312
12,005
Italy
They had a bunch of staff, left over from the original acquisition, that could have improved Siri but Apple management told them to bugger off. Will maybe not in so many words, but by inaction, lack of funding, screwy management politics, etc.

As far as I know, AI efforts at Apple are now led by possibly the best guy in the business, former Google’s chief of AI and search.

Also: I guess Apple et al. will go on a shopping spree for startups and even larger companies (hey Disney) now that blood is on the streets.
 

mazz0

macrumors 68040
Mar 23, 2011
3,185
3,637
Leeds, UK
yeah. It kind of sucks at that too. It’s like autocorrect, it defaults to more common words that fit common language structures. Unfortunately with music, names and numerous other things Siri still struggles to get it right.
But it actually is... easily the biggest problem.
Huh, that hasn’t been my experience. I’m constantly impressed with how accurately it understands me. It just doesn’t do much that’s useful.
 

sirozha

macrumors 68000
Jan 4, 2008
1,927
2,328
Why improve Siri? It's perfect! Use the cash to buy back shares while they are cheap.
 

Baymowe335

Suspended
Oct 6, 2017
6,640
12,451
Siri works great for what I need and has shown to be great at commands. Not sure what people try to use voice assistants for, but there are no problems for me.

If I want answers to complex questions, I don’t ask my assistant.
 

LeadingHeat

macrumors 65816
Oct 3, 2015
1,044
2,608
would be great if Siri would NOT call home on everything
THIS. I wish I could set an alarm or get a quick calculation without it saying “sorry, I’m having problems connecting. Please try again later.” Just have a cache of useful things that really don’t need the internet saved and it’s fixed!

Unless of course it still relies on an internet connection to even know what I’m saying which I don’t think it does.
 

ipponrg

macrumors 68020
Oct 15, 2008
2,309
2,087
Also: I guess Apple et al. will go on a shopping spree for startups and even larger companies (hey Disney) now that blood is on the streets

Yeah, it makes perfect sense for Apple to get into the parks and resort business. It’s in their forte
 

iBreatheApple

macrumors 68040
Sep 3, 2011
3,003
1,197
Florida
It’s kind of astonishing how much Alexa has grown passed Siri. Maybe, I’m expecting too much, but I feel like Siri has actually gotten worse over the past two years.
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While that is true, Siri has a hard time with dictation in my use.
It’s gotten worse and the behavior is so erratic. It will correctly dictate a sentence, “load” backspace the entire sentence that it had correct, and re-type something that it completely misheard. I don’t get it.
 
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