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Apple Acquires Emagic
- Thread starter arn
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drastik
macrumors 6502a
Re: Digidesign a pipedream purchase
You're absolutely right Archer, and I'd be willing ot bet Avids a little pissed about FCP. Unfortuneatly, I think Avid's going to have some problems. I loe Pro Tools, I cut my teeth on it. I still think its the best thing going for sequencing. Hell, I'm going to Digiworld on the 18th. Might win an mbox.
But... Pro Tools, like Avid Symphony, is just to gargantuan an undertaking and an investment. The enonomy sucks, half the studios in town (believe me, Nashville has a lot of them) use a cracked copy of Protools (one liscence 14 set-ups), ProTools Free/LE and mBox/ 001 are the way to go for Avid. Thats the future of Protools if you ask me, lower priced solutions. Sure, the big systems will still be there for the Big boys, but not so much as before. I think Avid XPress DV is the future for video over there as well, though they'll have to come down in a price a little to compete with FCP.
You're absolutely right Archer, and I'd be willing ot bet Avids a little pissed about FCP. Unfortuneatly, I think Avid's going to have some problems. I loe Pro Tools, I cut my teeth on it. I still think its the best thing going for sequencing. Hell, I'm going to Digiworld on the 18th. Might win an mbox.
But... Pro Tools, like Avid Symphony, is just to gargantuan an undertaking and an investment. The enonomy sucks, half the studios in town (believe me, Nashville has a lot of them) use a cracked copy of Protools (one liscence 14 set-ups), ProTools Free/LE and mBox/ 001 are the way to go for Avid. Thats the future of Protools if you ask me, lower priced solutions. Sure, the big systems will still be there for the Big boys, but not so much as before. I think Avid XPress DV is the future for video over there as well, though they'll have to come down in a price a little to compete with FCP.
iApple, you can set the input for a USB audio device in the Speech settings. That's not where it belongs, but that's where it's at. I hope they move that to the Sound settings.
3rdpath
macrumors 68000
holy cow
from a music production standpoint this is huge.
i personally like performer(3.0 rocks) but hey, it'll help all of the audio/midi apps in the long run. looks like logic will be the first X app out of the gate....speaking of 3.0, i'm sure the 3.1 release hold-up is because motu is porting to X...they've never taken this long to release an upgrade in the past.
and maybe this will finally convince some protools people to drop that overpriced/midi anemic program...logic and performer both kick pt's hiney.
btw, mackie and motu just announced a controller...see it at motu.com
say goodby to oms and freemidi....core audio/midi will rule.
from a music production standpoint this is huge.
i personally like performer(3.0 rocks) but hey, it'll help all of the audio/midi apps in the long run. looks like logic will be the first X app out of the gate....speaking of 3.0, i'm sure the 3.1 release hold-up is because motu is porting to X...they've never taken this long to release an upgrade in the past.
and maybe this will finally convince some protools people to drop that overpriced/midi anemic program...logic and performer both kick pt's hiney.
btw, mackie and motu just announced a controller...see it at motu.com
say goodby to oms and freemidi....core audio/midi will rule.
Foocha
macrumors 6502a
Is it just me, or is this a little heavy handed on the part of Apple?
Apple are supposed to be the good guys - this is the kind of behaviour I expect from Microsoft, not Apple. Using your big bag of cash to kill off profitable products sucks.
How would Apple feel if Microsoft bought Quark and ended development of QuarkXpress for Mac?
Apple are supposed to be the good guys - this is the kind of behaviour I expect from Microsoft, not Apple. Using your big bag of cash to kill off profitable products sucks.
How would Apple feel if Microsoft bought Quark and ended development of QuarkXpress for Mac?
My best possible spin
This is my best possible spin on this news...
Logic was always 4th in line for me due to installed base and ease of use issues... I always looked at ProTools, Cubase, then Digital Performer then Logic in that order. Despite the power of Logic, it probably never would have grown out of fourth place.
Digi and Steinberg are glad to have one less competitor on the PC side, AND therefore continue development of ProTools and Cubase for the Mac.
Apple takes the Powerful Guts of Logic, and removes the steep learning curve, and makes a better application of it, more tied into the OS, and in two convenient forms ala iMovie/FCP... and iApp and perhaps a pay version with more features if necessary. Maybe just make a powerful freebie!
The new iApp files will still work if they ever did, or work even better, with PC users files. People owning a Mac will have something as good as Cubasis, or mBox without having to pay anything more. This is the growth arena for this segment.. home studios for songwriters.
First time users will have the solution already available in front of them, and in working order, for making Midi/Digital Audio on the Mac in a usefrul form, without having to hem and haw about which program to buy, because it will already be bundled with Jaguar.
Apple decides to continue support for users of Logic on PC, ala FileMaker, so that those users might become interested in the Mac, and that people creating on a Mac can still take their files to a PC if necessary.
Possible, not necessarily probable, downsides: Steinberg and Digidesign get miffed, stop making their products for Mac. Audio Files become entangled in proprietary forms that force choice of one program over another. Apple makes a Pro Application only, and no one is interested due to installed base of ProTools and Cubase users. PC and Apple music software production becomes a totally split world.
This is my best possible spin on this news...
Logic was always 4th in line for me due to installed base and ease of use issues... I always looked at ProTools, Cubase, then Digital Performer then Logic in that order. Despite the power of Logic, it probably never would have grown out of fourth place.
Digi and Steinberg are glad to have one less competitor on the PC side, AND therefore continue development of ProTools and Cubase for the Mac.
Apple takes the Powerful Guts of Logic, and removes the steep learning curve, and makes a better application of it, more tied into the OS, and in two convenient forms ala iMovie/FCP... and iApp and perhaps a pay version with more features if necessary. Maybe just make a powerful freebie!
The new iApp files will still work if they ever did, or work even better, with PC users files. People owning a Mac will have something as good as Cubasis, or mBox without having to pay anything more. This is the growth arena for this segment.. home studios for songwriters.
First time users will have the solution already available in front of them, and in working order, for making Midi/Digital Audio on the Mac in a usefrul form, without having to hem and haw about which program to buy, because it will already be bundled with Jaguar.
Apple decides to continue support for users of Logic on PC, ala FileMaker, so that those users might become interested in the Mac, and that people creating on a Mac can still take their files to a PC if necessary.
Possible, not necessarily probable, downsides: Steinberg and Digidesign get miffed, stop making their products for Mac. Audio Files become entangled in proprietary forms that force choice of one program over another. Apple makes a Pro Application only, and no one is interested due to installed base of ProTools and Cubase users. PC and Apple music software production becomes a totally split world.
strider42
macrumors 65816
Let none of us ever forget that apple is a multibillion dollar corporation who's only responsibility and mission is to make money for its shareholders. Apple is not interested in being the "good guys", they are interested only in money. I like apple's products, but have no illusions about what they are as a company.
I'm smiling right now...
I can't help but be giddy at all the pissing and moaning that the PC users of this product are going through. After all these years of hearing "Sorry, that's only for Windows" it just does my heart good to see someone else get the shaft.
I can't help but be giddy at all the pissing and moaning that the PC users of this product are going through. After all these years of hearing "Sorry, that's only for Windows" it just does my heart good to see someone else get the shaft.
mymemory
macrumors 68020
Avid is way too superior than FCP. You can not edit a soupera in FCP, using 6 hours of clips. Every video editor knows that FCP is good to edit a TV comertial, the industry is big in that field, but Avid is a pro machine in all aspects.
I really do not like Apple movement, yes, it looks M$ stuff.
I like Free Midi ten times more than OMS. I would like to know what Apple is gonna do now, I hope not another experiment that is gonna take another year to take form.
I really do not like Apple movement, yes, it looks M$ stuff.
I like Free Midi ten times more than OMS. I would like to know what Apple is gonna do now, I hope not another experiment that is gonna take another year to take form.
pgwalsh
macrumors 68000
Re: Re: Bad tradition here...
Worldcom made the same moves as Nortel. They bought a lot of small companies, but didn't integrate them well and many of the products competed with what they already had. Cisco buy's products that compliment their lineup. I believe Apple is taking this approach.
I'm rather surprised and excited to see apple buy EMagic. I felt like the musical side of the Mac has been forgotten. Now if they purchase Native-Insturments things will get heated-up. I guess it's time to get rid of Cubase. One product I'd like to see run on OS X is Fruityloops. Bastards say they'll never make-it-for-the-mac. Reason's great, but they don't support VST.
I could see apple working closely with Digidesign now that they've bought EMagic. I don't see them looking to purchase Digidesign because it's primarily a Mac product. Logic is a better midi sequencer and theyve been working closely with Digidesign to integrate the two products. I dont see Apple purchasing a music hardware based company like M-Audio/Midiman.
Worldcom made the same moves as Nortel. They bought a lot of small companies, but didn't integrate them well and many of the products competed with what they already had. Cisco buy's products that compliment their lineup. I believe Apple is taking this approach.
I'm rather surprised and excited to see apple buy EMagic. I felt like the musical side of the Mac has been forgotten. Now if they purchase Native-Insturments things will get heated-up. I guess it's time to get rid of Cubase. One product I'd like to see run on OS X is Fruityloops. Bastards say they'll never make-it-for-the-mac. Reason's great, but they don't support VST.
I could see apple working closely with Digidesign now that they've bought EMagic. I don't see them looking to purchase Digidesign because it's primarily a Mac product. Logic is a better midi sequencer and theyve been working closely with Digidesign to integrate the two products. I dont see Apple purchasing a music hardware based company like M-Audio/Midiman.
tjwett
macrumors 68000
YES!
WOW WOW WOW! this is unbelievable! i haven't been this psyched in a long time. i guess this is the reason for the big hold-up of Logic for OSX. Logic is my main app for production and i was beginning to get worried. my favorite app and my favorite computer are now a single 2-headed beast! nice.
WOW WOW WOW! this is unbelievable! i haven't been this psyched in a long time. i guess this is the reason for the big hold-up of Logic for OSX. Logic is my main app for production and i was beginning to get worried. my favorite app and my favorite computer are now a single 2-headed beast! nice.
Quark is dead already. Their product is overpriced, and has not evolved much since the mid-90s. With more and more pro people in the industry supporting PDF, InDesign has something coming for it... If M$ bought Quark and killed the Mac version, they would at the same time kill Quark. DTP on a Windows machine is a joke (you can't even color manage the darn win**** boxes...)
tjwett
macrumors 68000
Re: Re: YES!
yeah, there is supposed to be major improvements to Core Audio in 10.2. i'm using eMagic's interface right now and Core can only see 2ins and 2outs. 10.2 should fix this for sure. i didn't mean it literally, just real excited about the news. i think the hold up for most of the audio stuff is 10.2 Hey, atleast we have Reason to play with until then!
yeah, there is supposed to be major improvements to Core Audio in 10.2. i'm using eMagic's interface right now and Core can only see 2ins and 2outs. 10.2 should fix this for sure. i didn't mean it literally, just real excited about the news. i think the hold up for most of the audio stuff is 10.2 Hey, atleast we have Reason to play with until then!
tjwett
macrumors 68000
MIDI shouldn't be a concern if you're in OSX. it has Core MIDI built in to the OS. i've been using it with Reason 2.0 and Ableton Live and it works great. No more OMS or Free MIDI. just plug in and it works! i say good riddance. one more way to streamline my set up. and no more ASIO neede with Core Audio. i think we'll be much happier this way.
3rdpath
macrumors 68000
does logic presently use oms?
i like freemidi much more than oms but if apple's core audio/midi eliminates the need for both of them--i say fine...but only if core keeps up with new instruments and their patchlists(thats my main gripe with oms).
reason rocks and 2.0 is core ready(though its kinda vaporware at this time...).
man, i hope this is all good and doesn't create a bigger load of proprietary dung than we already have to deal with....😱
i like freemidi much more than oms but if apple's core audio/midi eliminates the need for both of them--i say fine...but only if core keeps up with new instruments and their patchlists(thats my main gripe with oms).
reason rocks and 2.0 is core ready(though its kinda vaporware at this time...).
man, i hope this is all good and doesn't create a bigger load of proprietary dung than we already have to deal with....😱
tjwett
macrumors 68000
this is great to talk music for a change at macrumors! anyway, OMS and FreeMIDI are just OS9's way of getting MIDI in and out. Any app that has MIDI support, theoretically can use OMS. What they did with Core is they got the developers of OMS and came up with a way to build it right into OSX. it works great. you don't need OMS or FreeMIDI. all you have to do is install the driver for your keyboard or interface and plug in! ultra low latency. Core audio works in a similar way to having ASIO drivers built right into OSX. but better. Very low latency and 10.2 should bring all sorts of goodies like multiple in/out and 5.1 mixing capabilities. Reason 2.0 is killer, even in it's current form. the new synth and sampler are great and it will only get better. maybe Apple will aquire Propellerhead next ; )
overall i think things are looking good for Mac musicians. i felt totally different about a week ago. great news.