Nailed it, because search was just so fantastic before Google came around, and I sure wish I could go back to the Alta Vista days.
Google started as a search engine, but it's an ad company now. There's nothing wrong with it. There's no money coming from free search without ads after all.
And nobody misses alta vista, but Bing isn't that bad. So the internet wouldn't end if Google search suddenly shut down today. And don't forget that search wasn't so fantastic when Google came around either. Today's Google search is milestones ahead of what it was back then.