Apple Acquires Voice App Startup PullString

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Feb 15, 2019.

  1. MacRumors macrumors bot

    MacRumors

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    Apple recently purchased PullString, a San Francisco startup that enables the design and publishing of voice apps through its PullString Converse platform, reports Axios.

    PullString could be used to improve the voice capabilities of Siri, Apple's personal voice assistant.

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    On its website, PullString says that it can be used to "collaboratively design, prototype and publish voice applications for Amazon Alexa."
    According to Axios, PullString was founded in 2011 by former Pixar executives and when it was first started, was used to create interactive voice apps for toys.

    The company broadened its horizons over the years, though, following the introduction of products like Amazon Echo and Google Assistant.

    Apple has not officially confirmed the acquisition and details about the purchase price are not available.

    Article Link: Apple Acquires Voice App Startup PullString
     
  2. AngerDanger, Feb 15, 2019
    Last edited: Feb 15, 2019

    AngerDanger macrumors 68040

    AngerDanger

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    Ohmuhgodyesplease!

    Here, hold on… gotta express my happiness…

    [​IMG]
     
  3. UltimaKilo macrumors 6502

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    #3
    We paid for a HomePod with a super fast A10 chip and Siri is stuck in 2010. Hoping we see vast improvements this year with all these acquisitions.
     
  4. mtneer macrumors 68030

    mtneer

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    Well I hope they can better merge and utilize the strengths of this company better than what they managed to do with the Siri acquisition.
     
  5. verniesgarden macrumors 65816

    verniesgarden

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  6. now i see it macrumors 68030

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    #6
    a $3B R&D budget inevitably slurps up anything that might look remotely promising
     
  7. dogslobber macrumors 68040

    dogslobber

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    #7
    People don’t want to talk to computers. It is insulting to our intelligence so this is wasted money.
     
  8. lunarworks macrumors 65816

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  9. sinsin07 macrumors 68040

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    #9
    2010 Acquisition
    2011 Implementation (as Beta)
    2018 Still Beta or Just Sucks?
     
  10. coolfactor macrumors 68040

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    #10
    Somehow Steve Jobs keeps coming back to Apple...
     
  11. adnbek macrumors 65816

    adnbek

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    #12
    Google acquires Nest.
    Amazon acquires Ring and Eero.

    Apple acquires... a voice maker for toys? o_O

    It’s not like it’s Siri’s voice that needs improving... it’s actually quite good!
     
  12. apolloa macrumors G4

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    Apple doing what Apple does? Because they are incapable of improving Siri themselves, even though it’s their own fault it’s so behind everyone else, they’ve gone and bought a company to do it for them..
    I don’t have much hope for Siri improving I’m afraid.. I can’t actually remember when I used it last? Use my Echo Dot everyday :)

    We will see though.
     
  13. mdriftmeyer Suspended

    mdriftmeyer

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    #14
    The head of Google AI resigns and takes a job as the AI Chief at Apple very recently, or did you omit that part as not to weaken your point?

    Ref: https://www.apple.com/leadership/john-giannandrea/
     
  14. PickUrPoison macrumors 68030

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    #15
    It’s quite good. Echoing the capital P as a speech balloon. I’ll bet they were very pleased with your work.
     
  15. Soccertess macrumors 65816

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    #16
    Good on these guys. Hopefully this will help with the app intergration.

    Too bad Siri will still retrieve non-sense responses. 90% understanding so it can respond “I can’t do that yet”
     
  16. timborama macrumors 6502

    timborama

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    #17
    I hope forevery new acquisition, they get rid of 2 of the deadweights.
     
  17. JRobinsonJr macrumors 6502a

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    #18
    Certainly SOME people don't want to talk to computers. Others do. Have you looked at the market for smart assistants?
     
  18. Aston441 macrumors 65816

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    #19
    In the future most people will be too dumb to interface with electronics in any other way except by talking to them.
     
  19. keysofanxiety macrumors G3

    keysofanxiety

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    #20
    That’s both terrifying and reassuring.

    But then most thought the mouse was a gimmick and “dumbed down” computers, yet we can see how old-fashioned their ideas seem now. The prospect of such a fundamental change about how we interact with technology is too alien to embrace, unless we’ve lived through the curve and slowly learned to use it.

    It’d be interesting to see the Enterprise computer brought to life.
     
  20. Kabeyun macrumors 68000

    Kabeyun

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    #21
    Heh. Not any more.
     
  21. shinkansenwarrior macrumors member

    shinkansenwarrior

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    #22

    Quite right. The voices coming out of Siri do not sound that bad. What Siri needs is a brain transplant (ultra intelligent one) to recognize and execute commands accurately from voices coming INTO it.
     
  22. PickUrPoison macrumors 68030

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    #23
    Which is why they hired John Giannandrea last April and quickly promoted him to SVP. Prior to Apple, Giannandrea led the machine intelligence, research and search teams at Google for 8 years. I’d say they got “the guy”. It’s a huge hire, on the order of Johny Srouji.
     
  23. Zenithal macrumors 604

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    #24
    And? Google's now on their deathbed? Jim Keller worked for AMD, Broadcom, Apple, AMD again, Tesla, and now works for Intel as SVP. Did any of those companies burn and extinguish after this particular genius left them? No.
     
  24. ignatius345 macrumors 68000

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    #25
    Or it could be used as well to finally bring some kind of app store to the HomePod, which sorely lacks one.
     

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