You assume Google was open to Apple renewing. Where's the evidence?
Even if Google was 'open to negotiations' on paper, the terms may have been designed to be unacceptable to Apple.
Let's all move on and, as "superior" as Google's maps are, and they should be with 7 years development, they still suck even in major metro areas.
Well according to a vast majority of users and reviews, google maps is 100% better than Apples App.